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The CEO Wants Analytics! Now What? Meta S. Brown © 2011 Meta S. Brown
You are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral. You may wonder why you are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral, and what this has to do with business intelligence, analytics or any other matter pertaining to you. Make yourself comfortable, and I will explain all that when the presentation begins. This performance can be downloaded here: http://www.magle.dk/music-forums/23-bach-toccata-fugue-d.html Free! Such a deal! Tell Frederik that Meta sent you.  © 2011 Meta S. Brown
Flutist Claire Chase © 2011 Meta S. Brown Photo: David Michalek
Artist © 2011 Meta S. Brown Photo: David Michalek
Us © 2011 Meta S. Brown Image: xedos4 / FreeDigitalPhotos.net
Not Artists © 2011 Meta S. Brown Image: xedos4 / FreeDigitalPhotos.net
Get Ready for a New Era Who? What? Why? When? Where? © 2011 Meta S. Brown
Get Ready for a New Era Who? © 2011 Meta S. Brown
Get Ready for a New Era Who? Business Analysts © 2011 Meta S. Brown
Get Ready for a New Era What? © 2011 Meta S. Brown
Get Ready for a New Era What? Executive demands for volumes of in-depth, constantly updated analytics driven by bestselling business books and influential management consultants and vendors.  © 2011 Meta S. Brown
Get Ready for a New Era Why? © 2011 Meta S. Brown
Get Ready for a New Era Why? To stay competitive, © 2011 Meta S. Brown
Get Ready for a New Era Why? To stay competitive,  so everybody can eat. © 2011 Meta S. Brown
Get Ready for a New Era When? © 2011 Meta S. Brown
Get Ready for a New Era When? Already begun.  Coming soon to a theatre near you. © 2011 Meta S. Brown
Get Ready for a New Era Where? © 2011 Meta S. Brown
Get Ready for a New Era Where? That’s a good question. © 2011 Meta S. Brown
Get Ready for a New Era HOW? © 2011 Meta S. Brown
A New Era in Analytics What’s the big deal? © 2011 Meta S. Brown
A New Era in Analytics Google reports 33,100 searches for “business analytics” per month IBM survey - 2,500 CIOs – 83% identified analytics as a priority Web commerce ideal for analytics – over 25 million business websites in the US © 2011 Meta S. Brown
Analytics? Using only the information on a brief loyalty card application, a retailer can accurately estimate each customer’s spending propensity, and use that information to target mailings and improve returns on marketing expenses. © 2011 Meta S. Brown
Analytics? Through investigation of routine claims processing data, an insurer discovers that one office is processing common claim types far more quickly than other comparable offices. By duplicating the practices of this office throughout the business, processing costs can be reduced, and customer satisfaction improved. © 2011 Meta S. Brown
Analytics? A manufacturer, faced with shutdown or costly retrofit to a factory due to a series of accidental chemical releases, uses historical operating data to identify advance indicators of failure, prevent further accidents and continue to operate without major plant modifications. © 2011 Meta S. Brown
Business Analysts Big picture Functional structure Probing questions © 2011 Meta S. Brown
Business Analysts Big picture Functional structure Probing questions © 2011 Meta S. Brown
Questions Real business problems © 2011 Meta S. Brown
Questions Real business problems Responsibility © 2011 Meta S. Brown
Questions Real business problems Responsibility Value © 2011 Meta S. Brown
Questions Real business problems Responsibility Value Willingness to change © 2011 Meta S. Brown
Creating Structure Process © 2011 Meta S. Brown
Creating Structure Process People © 2011 Meta S. Brown
Creating Structure Process People Tools © 2011 Meta S. Brown
Beware the worst tools of all! © 2011 Meta S. Brown
The worst tools of all What We Know About Spreadsheet Errors Raymond R. PankoUniversity of Hawai’iCollege of Business Administration Spreadsheet Research (SSR) Website: http://panko.shidler.hawaii.edu/ssr/ © 2011 Meta S. Brown
Questions Real business problems Responsibility Value Willingness to change © 2011 Meta S. Brown
Meta S. Brown Learn more about analytics: http://www.metabrown.com/articles General Manager, Analytics LinguaSys Meta.Brown@linguasys.com http://www.linguasys.com (561)445-2647 metabrown@metabrown.com @metabrown312 (312) 286-6735 © 2011 Meta S. Brown

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The CEO Wants Analytics! Now What?

  • 1. The CEO Wants Analytics! Now What? Meta S. Brown © 2011 Meta S. Brown
  • 2. You are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral. You may wonder why you are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral, and what this has to do with business intelligence, analytics or any other matter pertaining to you. Make yourself comfortable, and I will explain all that when the presentation begins. This performance can be downloaded here: http://www.magle.dk/music-forums/23-bach-toccata-fugue-d.html Free! Such a deal! Tell Frederik that Meta sent you. © 2011 Meta S. Brown
  • 3. Flutist Claire Chase © 2011 Meta S. Brown Photo: David Michalek
  • 4. Artist © 2011 Meta S. Brown Photo: David Michalek
  • 5. Us © 2011 Meta S. Brown Image: xedos4 / FreeDigitalPhotos.net
  • 6. Not Artists © 2011 Meta S. Brown Image: xedos4 / FreeDigitalPhotos.net
  • 7. Get Ready for a New Era Who? What? Why? When? Where? © 2011 Meta S. Brown
  • 8. Get Ready for a New Era Who? © 2011 Meta S. Brown
  • 9. Get Ready for a New Era Who? Business Analysts © 2011 Meta S. Brown
  • 10. Get Ready for a New Era What? © 2011 Meta S. Brown
  • 11. Get Ready for a New Era What? Executive demands for volumes of in-depth, constantly updated analytics driven by bestselling business books and influential management consultants and vendors. © 2011 Meta S. Brown
  • 12. Get Ready for a New Era Why? © 2011 Meta S. Brown
  • 13. Get Ready for a New Era Why? To stay competitive, © 2011 Meta S. Brown
  • 14. Get Ready for a New Era Why? To stay competitive, so everybody can eat. © 2011 Meta S. Brown
  • 15. Get Ready for a New Era When? © 2011 Meta S. Brown
  • 16. Get Ready for a New Era When? Already begun. Coming soon to a theatre near you. © 2011 Meta S. Brown
  • 17. Get Ready for a New Era Where? © 2011 Meta S. Brown
  • 18. Get Ready for a New Era Where? That’s a good question. © 2011 Meta S. Brown
  • 19. Get Ready for a New Era HOW? © 2011 Meta S. Brown
  • 20. A New Era in Analytics What’s the big deal? © 2011 Meta S. Brown
  • 21. A New Era in Analytics Google reports 33,100 searches for “business analytics” per month IBM survey - 2,500 CIOs – 83% identified analytics as a priority Web commerce ideal for analytics – over 25 million business websites in the US © 2011 Meta S. Brown
  • 22. Analytics? Using only the information on a brief loyalty card application, a retailer can accurately estimate each customer’s spending propensity, and use that information to target mailings and improve returns on marketing expenses. © 2011 Meta S. Brown
  • 23. Analytics? Through investigation of routine claims processing data, an insurer discovers that one office is processing common claim types far more quickly than other comparable offices. By duplicating the practices of this office throughout the business, processing costs can be reduced, and customer satisfaction improved. © 2011 Meta S. Brown
  • 24. Analytics? A manufacturer, faced with shutdown or costly retrofit to a factory due to a series of accidental chemical releases, uses historical operating data to identify advance indicators of failure, prevent further accidents and continue to operate without major plant modifications. © 2011 Meta S. Brown
  • 25. Business Analysts Big picture Functional structure Probing questions © 2011 Meta S. Brown
  • 26. Business Analysts Big picture Functional structure Probing questions © 2011 Meta S. Brown
  • 27. Questions Real business problems © 2011 Meta S. Brown
  • 28. Questions Real business problems Responsibility © 2011 Meta S. Brown
  • 29. Questions Real business problems Responsibility Value © 2011 Meta S. Brown
  • 30. Questions Real business problems Responsibility Value Willingness to change © 2011 Meta S. Brown
  • 31. Creating Structure Process © 2011 Meta S. Brown
  • 32. Creating Structure Process People © 2011 Meta S. Brown
  • 33. Creating Structure Process People Tools © 2011 Meta S. Brown
  • 34. Beware the worst tools of all! © 2011 Meta S. Brown
  • 35. The worst tools of all What We Know About Spreadsheet Errors Raymond R. PankoUniversity of Hawai’iCollege of Business Administration Spreadsheet Research (SSR) Website: http://panko.shidler.hawaii.edu/ssr/ © 2011 Meta S. Brown
  • 36. Questions Real business problems Responsibility Value Willingness to change © 2011 Meta S. Brown
  • 37. Meta S. Brown Learn more about analytics: http://www.metabrown.com/articles General Manager, Analytics LinguaSys Meta.Brown@linguasys.com http://www.linguasys.com (561)445-2647 metabrown@metabrown.com @metabrown312 (312) 286-6735 © 2011 Meta S. Brown