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The CEO Wants Analytics! Now What?<br />Meta S. Brown<br />© 2011 Meta S. Brown<br />

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You are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral.<br />You may wonder why you are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral, and what this has to do with business intelligence, analytics or any other matter pertaining to you.<br />Make yourself comfortable, and I will explain all that when the presentation begins.<br />This performance can be downloaded here:<br />http://www.magle.dk/music-forums/23-bach-toccata-fugue-d.html<br />Free! Such a deal! Tell Frederik that Meta sent you. <br />© 2011 Meta S. Brown<br />

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Flutist Claire Chase<br />© 2011 Meta S. Brown<br />Photo: David Michalek<br />

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Artist<br />© 2011 Meta S. Brown<br />Photo: David Michalek<br />

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Us<br />© 2011 Meta S. Brown<br />Image: xedos4 / FreeDigitalPhotos.net<br />

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Not Artists<br />© 2011 Meta S. Brown<br />Image: xedos4 / FreeDigitalPhotos.net<br />

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Get Ready for a New Era<br />Who?<br />What?<br />Why?<br />When?<br />Where?<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Who?<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Who?<br />Business Analysts<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />What?<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />What?<br />Executive demands for volumes of in-depth, constantly updated analytics driven by bestselling business books and influential management consultants and vendors. <br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Why?<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Why?<br />To stay competitive,<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Why?<br />To stay competitive, <br />so everybody can eat.<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />When?<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />When?<br />Already begun. <br />Coming soon to a theatre near you.<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Where?<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />Where?<br />That’s a good question.<br />© 2011 Meta S. Brown<br />

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Get Ready for a New Era<br />HOW?<br />© 2011 Meta S. Brown<br />

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A New Era in Analytics<br />What’s the big deal?<br />© 2011 Meta S. Brown<br />

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A New Era in Analytics<br />Google reports 33,100 searches for “business analytics” per month<br />IBM survey - 2,500 CIOs – 83% identified analytics as a priority<br />Web commerce ideal for analytics – over 25 million business websites in the US<br />© 2011 Meta S. Brown<br />

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Analytics?<br />Using only the information on a brief loyalty card application, a retailer can accurately estimate each customer’s spending propensity, and use that information to target mailings and improve returns on marketing expenses.<br />© 2011 Meta S. Brown<br />

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Analytics?<br />Through investigation of routine claims processing data, an insurer discovers that one office is processing common claim types far more quickly than other comparable offices. By duplicating the practices of this office throughout the business, processing costs can be reduced, and customer satisfaction improved.<br />© 2011 Meta S. Brown<br />

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Analytics?<br />A manufacturer, faced with shutdown or costly retrofit to a factory due to a series of accidental chemical releases, uses historical operating data to identify advance indicators of failure, prevent further accidents and continue to operate without major plant modifications.<br />© 2011 Meta S. Brown<br />

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Business Analysts<br />Big picture<br />Functional structure<br />Probing questions<br />© 2011 Meta S. Brown<br />

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Business Analysts<br />Big picture<br />Functional structure<br />Probing questions<br />© 2011 Meta S. Brown<br />

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Questions<br />Real business problems<br />© 2011 Meta S. Brown<br />

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Questions<br />Real business problems<br />Responsibility<br />© 2011 Meta S. Brown<br />

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Questions<br />Real business problems<br />Responsibility<br />Value<br />© 2011 Meta S. Brown<br />

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Questions<br />Real business problems<br />Responsibility<br />Value<br />Willingness to change<br />© 2011 Meta S. Brown<br />

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Creating Structure<br />Process<br />© 2011 Meta S. Brown<br />

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Creating Structure<br />Process<br />People<br />© 2011 Meta S. Brown<br />

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Creating Structure<br />Process<br />People<br />Tools<br />© 2011 Meta S. Brown<br />

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Beware the worst tools of all!<br />© 2011 Meta S. Brown<br />

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The worst tools of all<br />What We Know About Spreadsheet Errors<br />Raymond R. PankoUniversity of Hawai’iCollege of Business Administration<br />Spreadsheet Research (SSR) Website: http://panko.shidler.hawaii.edu/ssr/<br />© 2011 Meta S. Brown<br />

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Questions<br />Real business problems<br />Responsibility<br />Value<br />Willingness to change<br />© 2011 Meta S. Brown<br />

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Meta S. Brown<br />Learn more about analytics: http://www.metabrown.com/articles<br />General Manager, Analytics<br />LinguaSys<br />Meta.Brown@linguasys.com<br />http://www.linguasys.com<br />(561)445-2647<br />metabrown@metabrown.com<br />@metabrown312<br />(312) 286-6735<br />© 2011 Meta S. Brown<br />