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MarketView Data Management Platform | Data Services, Inc.


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Data Services' MarketView Data Management & Analytics Platform provides direct & data-driven marketers with a 360 degree view of their US & int'l marketing databases with advanced tools for database segmentation, customer/data analytics, data visualization, business intelligence, campaign management, cross-product analysis, marketing channel affinity reporting as well as a seamless connection to Data Services DSIemail Broadcasting Platform as well as integration with 3rd party platforms for CRM, ESP, eCommerce, Marketing Automation and more, all in a seamless online platform requiring no software or application to download.

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MarketView Data Management Platform | Data Services, Inc.

  1. 1. Powered by: A true global data management partner Global Database Management & Analytics Platform
  2. 2. 2 Introduction MarketView is designed to meet the specific needs of today’s Database Marketer. With advanced, yet user-friendly, tools for data segmentation, customer/buyer/data analysis, campaign management, email marketing and much more, MarketView provides the complete range of functionality required for all your data-driven marketing initiatives.
  3. 3. 3 MarketView provides in-depth analytics on standard and custom datasets Marketers in today’s economy are constantly challenged to deliver more–more finely targeted campaigns, more profitable campaigns–and turn them around more quickly. Yet, many marketers are frustrated by their inability to quickly access customer data for analysis and business intelligence.
  4. 4. 4 Your Data, Your Terms  Older systems and multiple data silos make it impossible for marketers to easily and economically ask and answer complex and challenging questions about their data.  The best marketers know that the first question is rarely the final question – marketing data queries typically go through multiple iterations before the final parameters are set and having to rely on an IT department already overloaded with projects means queries can take weeks to be answered.
  5. 5. 5 MarketView Leverages Data DSI’s MarketView can help you leverage that mountain of data by supplying you with a holistic, 360-degree view of your customer and/or prospect base. The MarketView platform provides online access to user-friendly analysis tools that allow you to make the most of behavioral, transactional, and other data attached to your customers and prospects–these insights are critical to effective database segmentation and campaign creation.
  6. 6. 6 An intuitive platform lets the non-technical marketing user perform “Train of Thought” queries and analytics in real time, avoiding the often-problematic back-and-forth between Marketing, IT, and power users. MarketView Analytics 6
  7. 7. 7 360-Degree Customer View  Combine multiple data sources into one single, easily navigable data center – customer data, prospect data, credit information, transaction data and more…  Append lifestyle and demographic data for greater insights into your customer and prospect base  Slice and dice your data to understand cause and effect and identify natural clusters  Create data segments on-the-fly  Utilize the dashboard for daily business intelligence  Develop predictive models for better targeting and lower costs
  8. 8. 8 Combine & Standardize Multiple Data Silos Input Files: Compiled List Transactional Database Prospect Database Spreadsheets for Various One-Off Projects Data Standardization & Hygiene Flag & Remove Duplicates Based on Priority; Merge Data Core Database Appended / Modeled Data Campaign Analysis & Creation Email Deployments Data Export for Postal, Phone & Other Campaigns Reporting
  9. 9. 9 Reporting Reporting is the backbone of high-level analytics and MarketView Analytics allows you to intuitively create datasets (data segments) on the fly and run analytics on each dataset. Datasets along with their associated analytic reports may be saved and then rerun as needed for long-term analysis. Data Services, Inc. understands that every business is unique and therefore may need very specific custom reports based on their own unique data requirements.
  10. 10. 10 Advanced Segmentation MarketView allows even the most non-technical marketer to create and execute “train-of- thought” queries, create on-the-fly data sets involving the most advanced segmentation criteria and run custom analytical reports by campaign and/or segment.
  11. 11. 11 MarketView Selection Tree Screenshot
  12. 12. 12 Data Analytics MarketView provides advanced, customized reporting that can be used to effectively analyze customer behavior and inform marketing initiatives. Some of the reports include:  Cross Analysis (buyers of X also bought Y)  Channel Buying History  Value by Source / Key
  13. 13. 13 MarketView Dashboard Screenshot
  14. 14. 14 Customer/Product Analysis Effectively analyze customer response and buying behavior in order to reveal insights with regard to channel affinity, cross-product connectivity and more. Insights that can be immediately leveraged to inform segmentation and subsequent campaign creative.
  15. 15. 15 Cross-Product Analysis Report Screenshot
  16. 16. 16 MarketView Manager Once you’ve identified your target audience in MarketView Analytics, import the associated dataset file into MarketView Manager and start building your campaign:  Create highly segmented campaigns across your entire database, incorporating even deeply granular historical data  Take advantage of changing market conditions with MarketView’s rapid, nimble response  Increase response rates and profitability through pinpoint targeting  Increase customer retention by responding immediately to customer needs  Process queries and outputs within seconds for multi channel distribution
  17. 17. 17 MarketView Campaign Manager Allows you to create and track campaigns to long term value analysis a year or more after campaign deployment. You can analyze campaign results by:  List source  Revenues received  Additional sales to campaign members • Conversion/renewal statistics  Compare near and long term value of campaign members
  18. 18. 18 Campaign creation and management is simple, functional and user-friendly  Add additional segments to an existing campaign over time  Assign waterfall key codes by designating beginning character  Easily split campaigns into multiple test panels  Include and/or exclude prior campaigns in any new segment Stay one step ahead and improve your business’s effectiveness, efficiency and profitability with MarketView. Control your data, create campaign segmentation and get answers to critical business questions from your desktop.
  19. 19. 19 Campaign Management Easily create campaigns based on even the most complex segmentation sets and business/RFM analytics. Quickly create and process queries and campaign outputs for immediate response to changing market conditions with MarketView‘s Campaign Management module.
  20. 20. 20 DSI-Email Platform Integration MarketView is seamlessly integrated for one- click transmission of segments created in MarketView into the DSIemail Platform. Marketers receive all the tools they need to effectively create, transmit, track and benchmark their campaigns in one easy-to-use online platform.
  21. 21. 21 Customized 360º Lead Scoring Score leads based on any event-based element on your file… Many lead scoring modules focus only on transactional email elements such as opens or clicks, but MarketView takes it a big step forward allowing users to create a custom lead score for any element on their database. With MV 360º Lead Scoring newsletter signups, webinar/event attendance, and more can all figure into the numerical scoring of your contacts.
  22. 22. 22 Data Quality & File Preparation Even the most state-of-the-art database platform will be useless if your data is not validated and optimized. Data Services has 45+ years experience in validating & enhancing US & Int’l B2B & B2C databases involving postal, email & phone data from 240 countries & territories.
  23. 23. 23 Data Enhancement & Append Add your data’s missing pieces and take full advantage of the segmentation functionality available within MarketView by appending demographic, transactional, behavioral and/or business data onto your file. DSI offers over 120+ B2C elements and over 40+ B2B elements available for append to your database.
  24. 24. 24 Customer Profiling & Modeling Who are your best customers? How can you make campaigns more efficient? What segments should be mailed more/less? All questions that can be answered by creating an accurate profile of those in your database. Data Services offers a full range of models to meet your goals.
  25. 25. 25 External Platform Integration MarketView Plays Well With Others Any Data Management Platform is only as useful as the data within… That’s why MarketView is built with connectivity to external data sources in mind. Whether it’s sales data from a CRM, transactions from your eCommerce platform, metrics from your ESP, point of sale data, or anything else, our APIs allow for a custom integration for the automated flow of data into MarketView. One more way we help our clients create a 360 Degree Customer View!
  26. 26. 26 About Data Services, Inc. Founded in 1967, Data Services is a leading provider of data management and multichannel services to a global client base spanning both geographic locations and industrial verticals. With state-of-the-art platforms, including MarketView, and services for US, Canadian & International Data Quality, Data Appending, Customer Profiling/Modeling, Email Broadcasting, and much more, Data Services, Inc. provides a one-stop-shop for your worldwide data management and multi-channel marketing needs!
  27. 27. Schedule an Online MarketView Demo Today! Powered by: Thank You! CONTACT US: Data Services, Inc. 31516 Winterplace Pkwy Salisbury MD, 21804-1883 Toll Free: (800) 432-4066 International: +1 (410) 546-2206 Email: