Holiday 2010 v3

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Holiday 2010 v3

  1. 1. Holiday 2010<br />
  2. 2. NOVEMBER<br />
  3. 3. Yellow Tail National Media<br />
  4. 4. Yellow Tail National Media<br />
  5. 5. Yellow Tail “Tree Free” Chardonnay<br />
  6. 6. <ul><li>1.5L - $12.99 Save $3.00
  7. 7. 750ml - $5.99 Save $3.00
  8. 8. A new driver SKU for [yellow tail]
  9. 9. Marketing</li></ul>Program Specific Case Card<br />Newspaper Banner Ad<br />Web blast with PLCB <br />Yellow Tail Tree Free Chardonnay<br />We will plant a tree in a PA state park for every case of [yellow tail] Tree Free sold in November<br />Clusters 1-5<br />
  10. 10. Yellow Tail Classics<br />750 ml $5.99<br />Tree Free Chardonnay<br />Cabernet Sauvignon <br />Shiraz<br />Cabernet/Merlot<br />Rose’<br />Pinot Grigio<br />1.5 Liter $12.99<br />Tree Free Chardonnay<br />Pinot Grigio<br />Merlot<br />Sparkling Rose<br />Regular $11.99 Sale Price $7.99<br />Cluster 1-5<br />
  11. 11. Yellow TailSparkling Rose’<br />Regular $11.99<br />Sale Price - $7.99<br />494 cases last year @$36<br />Zork closure coming soon<br />Cluster 1-5<br />
  12. 12. Zork Closure<br />
  13. 13. Georges Duboeuf Beaujolais Nouveau<br />Nouveau Day<br />November 19, 2010<br />750 $12.99<br />1.5 L $23.99<br />
  14. 14. Georges Duboeuf Beaujolais Nouveau<br />Three Kick off parties<br />Pittsburgh<br />Harrisburg<br />Philadelphia<br />Lehigh Valley<br />150 on premise promotions<br />Aprons, ties, wine openers, banners, Count down calendars<br />Nouveau Web Page<br />Store Bag Stuffers<br />Case Cards<br />125 in store tastings<br />Cluster 1-5<br />
  15. 15. Hahn Estates<br />Hahn Pinot Noir Regular $14.99 Sale Price $11.99<br />Hahn Meritage Regular $17.99 Sale Price $14.99<br />Hahn Cabernet Regular $14.99<br />Sale Price $11.99<br />
  16. 16. Master of Mixes<br />Regular $4.49 Sale Price $3.99<br />30279-Strawberry Daiquiri Mix - Nov<br />30277-Piña Colada Mix - Nov<br />30276-Bloody Mary Mix - Dec<br />30278-Sour Apple Mix - Dec<br /><ul><li> Cluster 1,2,3,4,5</li></li></ul><li>
  17. 17. Lukso codes & prices<br />
  18. 18. Luksosowa 750 ml<br />Regular $14.99<br />Sale Price $11.99<br />$2.00 IRC <br />Shelf talker Highlighting the “94”rating<br />Cluster 1,2,3<br />
  19. 19. Price Growth Quality<br />Lowest Frontline in the U.S.<br />443% Growth since 2006<br />New Hampshire - $27.99<br />Maryland - $27.99<br />Massachusetts - $28.99<br />New Jersey - $28.99<br />New York - $29.99<br />Pennsylvania - $21.99<br />
  20. 20. Van GoghRack <br />Regular $21.99<br />Sale Price $19.99<br />Recipe books<br />Pomegranate<br />Dutch Caramel<br />Double Espresso<br />Dutch Chocolate<br />Blue <br />Cluster 1 & 2 <br />50 Targeted Stores<br />
  21. 21. Christian BrothersBrandy<br />Christian Bros. Brandy 1.75 Regular $19.99 Sale Price $17.99<br />Christian Bros. Frost White 750 Regular $9.99 Sale Price $8.99<br />Christian Bros. Egg Nog 750 $7.99<br />Cluster 5<br />
  22. 22. DECEMBER<br />
  23. 23. Yellow Tail Classics<br />750 ml $5.99<br /><ul><li>Chardonnay
  24. 24. Merlot
  25. 25. Sauvignon Blanc
  26. 26. Pinot Noir </li></ul>Yellow Tail Sparkling<br />Regular $11.99<br />Sale Price $8.99<br />1.5 Liter - $12.99<br /><ul><li>Cabernet
  27. 27. Chardonnay
  28. 28. Shiraz</li></li></ul><li>Yellow Tail Classics<br /><ul><li>Water Board Sweepstakes
  29. 29. Summer in Australia
  30. 30. 25 Stores
  31. 31. 100 case displays</li></li></ul><li>Yellow Tail Sparkling<br />Regular $11.99 Sale Price $8.99<br />New “Zork” Closure<br />Cluster 1-5<br />
  32. 32. Zinfandel for the Holidays<br />Cluster 1,2,3<br />
  33. 33. Evan Williams<br />$11.99 / $10.99<br />$15.99 / $12.99<br />$7.99<br />Cluster 1,2,3,5<br />Evan Williams Black<br />Evan Williams Honey<br />Evan Williams Egg Nog<br />
  34. 34. Luksusowa – Pama - Hpnotiq<br />Pama Regular $23.99 Sale Price $21.99<br />Hpnotiq Regular $21.99 Sale Price $19.99<br />Luksusowa 1.75 Regular Price $24.99 Sale Price$22.99<br />$3.00 IRC<br />Cluster 2,3,5<br />
  35. 35. Root / Snap / Boyd & Blair / Siembra AzulPennsylvania for the Holidays<br />
  36. 36. Burnett’s Flavors<br />Burnett’s Flavors<br />Regular $9.99<br />Sale $8.99<br />Ø  The Burnett’s Vodka Brand is the #6 selling Brand in the Control States (Jack Daniels #5 and Crown Royal #7)<br /> Ø  #3 Selling Vodka in the Control States behind Smirnoff and Absolut (did over 1MM cases in Control states in 2009 (Regular and Flavors)<br />Ø  #2 Selling Flavored Vodka Franchise in the Control States (behind Smirnoff)<br />Ø  Burnett’s Flavors YTD May up 28% through May<br />Ø  Pink Lemonade introduced in June 2009 is now our #4 selling flavor (of 20 flavors) selling over 9,000 cases/month<br />
  37. 37. Burnett’s Flavors<br />
  38. 38. Burnett’s Gin & Vodka<br />Burnett’s Gin 1.75<br />Regular $17.99 Sale Price $16.49 <br />Burnett’s Vodka 1.75<br />Regular $15.99 Sale Price $13.99 <br />
  39. 39. Funky Llama<br />
  40. 40. Holiday Gift Ideas<br />
  41. 41. Pama Pomegranate Gift Set<br />750 ml<br />Stir spoon<br />Mix cup<br />$23.99 <br />
  42. 42. O’mara’s Irish Country Cream Gift Set<br />750 ml<br />2 rocks glasses<br />$9.49<br />
  43. 43. Evan Williams Single Barrel Gift Set<br />750 ml<br />Barrel shaped flask<br />$24.99<br />
  44. 44. Hpnotiq Liqueur Gift Set<br />750 ml<br />2 martini glasses<br />$22.99<br />
  45. 45. Van Gogh Vodka Gift Set<br />$21.99<br />4 minis<br />Double Espresso<br />Pomegranate<br />Dutch Chocolate<br />Dutch Caramel<br />750 Van Gogh Double Espresso<br />Or<br />750 Van Gogh Blue Vodka<br />
  46. 46. Opici Twist Gift Bottle<br />$13.99<br />Sangiovese/Cabernet<br />
  47. 47. Due Torri Two Bottle Gift Set<br />2 – 750 ml<br />Due Torri Pinot Grigio<br />Due Torri Merlot<br />Both Currently Listed @$11.99<br />$16.99<br />
  48. 48. Old New England Egg Nog<br />750-$7.99<br />1.75-$14.99<br />750-$7.99<br />
  49. 49. Christian Bros. Egg Nog<br />750 ml - $7.99<br />
  50. 50. Evan Williams Egg Nog<br />$7.99<br />750 ml-$7.99<br />
  51. 51. January<br />
  52. 52. Yellow Tail Reserves <br />Regular $12.99<br />Sale Price $9.99<br />New Packaging <br />
  53. 53. Yellow Tail Reserves <br />
  54. 54. Geyser Peak<br />Regular $11.99<br />Sale Price $8.99<br />New lower every day pricing<br />Sauvignon Blanc $11.99<br />Chardonnay - $11.99<br />Cabernet Sauvignon Regular $19.99 <br />Sale Price $16.99<br />Cluster 1,2,3,<br />
  55. 55. Hob Nob<br />Regular $11.99<br />Sale Price $8.99 <br />French Wine at a California price<br />Cluster 1,2,3<br />

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