PRODUCTDESIGN & DEVELOPMENT      a brief view   MES CAMP – Danang. September 29th , 2012              TuanAnh TRAN        ...
US$ 1,000,000,000 Design BATTLE
1. Introduction to NPDo       What is Design?        Wikipedia1 – Design is the creation of a plan or        convention fo...
1. Introduction to NPDo       What is Design?        Design might look like these. Which one is NOT a        design?    5 ...
1. Introduction to NPDo       What is Design?        Bonus – the DESIGN work    6    MES CAMP – DA NANG 9/2012
1. Introduction to NPDo       What is a Product?        Business Directory4 – A good, idea, method, information,        ob...
1. Introduction to NPDo       What is a Product?    8    MES CAMP – DA NANG 9/2012
1. Introduction to NPDo       What is Product Design?        Wikipedia6 – Product design is the process of creating a     ...
1. Introduction to NPDo    What is Product Design?     Stephan Niehaus, chief-designer, Hilti Corporation     checking con...
2. The Role of Product Designo    To the company    First stage in generating and commercializing new     products within...
2. The Role of Product Designo    To the company                          << 1998                                   2011 >...
2. The Role of Product Designo    To the society    Demands are satisfied ~ better living quality    Save lives, create ...
2. The Role of Product Designo    To the society                        Citizen journalists    Great products make new tr...
2. The Role of Product Designo    To the development of science and technology    Product design & developments ~ inventi...
3. The Product Design Processo    General Process    Handfield8 (1999)    18 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    General Process    Costello Design9    19 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    General Process    Idea NZ10    20 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    General Process    Goddard Technologies11    21 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    General Process    Baxter IP12    22 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    General Process    Ulrich5    23 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    Product Planning    24 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    Concept Development    25 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    System Level Design    26 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    Detail Design    27 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    Testing & Refinement    28 MES CAMP – DA NANG 9/2012
3. The Product Design Processo    Production Ramp-up    29 MES CAMP – DA NANG 9/2012
4. Engineering Issues in NPDo    Ergonomics & Human Factors    31 MES CAMP – DA NANG 9/2012
4. Engineering Issues in NPDo    Design for X    32 MES CAMP – DA NANG 9/2012
4. Engineering Issues in NPDo    User Interface Design (Visualization & Error     Proof)    33 MES CAMP – DA NANG 9/2012
5. Other Issues in NPDo    Economic & Financial Issues    35 MES CAMP – DA NANG 9/2012
5. Other Issues in NPDo    Aesthetic Issues    36 MES CAMP – DA NANG 9/2012
5. Other Issues in NPDo    Legal Issues - Patenting    37 MES CAMP – DA NANG 9/2012
6. IT for Product Designo    CAD/CAM/CIM    39 MES CAMP – DA NANG 9/2012
6. IT for Product Designo    Rapid Prototyping    40 MES CAMP – DA NANG 9/2012
7. Internet & Product Design 2.0o    Open Innovation    42 MES CAMP – DA NANG 9/2012
7. Internet & Product Design 2.0o    Collective intelligence & Crowdsourcing    43 MES CAMP – DA NANG 9/2012
7. Internet & Product Design 2.0o    Mass Customization (Product Config Tool)    44 MES CAMP – DA NANG 9/2012
8. Challenges in Product Designo    NPD Internal Challenges    46 MES CAMP – DA NANG 9/2012
8. Challenges in Product Designo    Dynamic Social Changes    47 MES CAMP – DA NANG 9/2012
9. Product Design Companieso    Apple    49 MES CAMP – DA NANG 9/2012
9. Product Design Companieso    IDEO    50 MES CAMP – DA NANG 9/2012
9. Product Design Companieso    Quirky    51 MES CAMP – DA NANG 9/2012
10. PSS – Product Service Systemso    Product Service Systems (PSS)    53 MES CAMP – DA NANG 9/2012
Thank   you very much54
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Npd

  1. 1. PRODUCTDESIGN & DEVELOPMENT a brief view MES CAMP – Danang. September 29th , 2012 TuanAnh TRAN www.meslab.net
  2. 2. US$ 1,000,000,000 Design BATTLE
  3. 3. 1. Introduction to NPDo What is Design? Wikipedia1 – Design is the creation of a plan or convention for the construction of an object or a system Oxford dictionary2 – A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made Lindbeck3 – Design is the conscious, human process of planning physical things that display a new form in response to some predetermined needs 4 MES CAMP – DA NANG 9/2012
  4. 4. 1. Introduction to NPDo What is Design? Design might look like these. Which one is NOT a design? 5 MES CAMP – DA NANG 9/2012
  5. 5. 1. Introduction to NPDo What is Design? Bonus – the DESIGN work 6 MES CAMP – DA NANG 9/2012
  6. 6. 1. Introduction to NPDo What is a Product? Business Directory4 – A good, idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase Ulrich5 – A product is something that the company offers to the customers 7 MES CAMP – DA NANG 9/2012
  7. 7. 1. Introduction to NPDo What is a Product? 8 MES CAMP – DA NANG 9/2012
  8. 8. 1. Introduction to NPDo What is Product Design? Wikipedia6 – Product design is the process of creating a new product to be sold by a business to its customers. It is the efficient and effective generation and development of ideas through a process that leads to new products Ulrich5 – The set of activities beginning with the perception of a market opportunity and ending in the production, sale and delivery of a product 9 MES CAMP – DA NANG 9/2012
  9. 9. 1. Introduction to NPDo What is Product Design? Stephan Niehaus, chief-designer, Hilti Corporation checking concepts7 10 MES CAMP – DA NANG 9/2012
  10. 10. 2. The Role of Product Designo To the company First stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share For some companies: successful products ~ dominant market share A product can make the name or even save a whole company 12 MES CAMP – DA NANG 9/2012
  11. 11. 2. The Role of Product Designo To the company << 1998 2011 >> 13 MES CAMP – DA NANG 9/2012
  12. 12. 2. The Role of Product Designo To the society Demands are satisfied ~ better living quality Save lives, create convenient conditions, improve health Great products make new trends 14 MES CAMP – DA NANG 9/2012
  13. 13. 2. The Role of Product Designo To the society Citizen journalists Great products make new trends Mobile – Working on the GO Social Network Business 15 MES CAMP – DA NANG 9/2012
  14. 14. 2. The Role of Product Designo To the development of science and technology Product design & developments ~ inventions (patents) New technologies, new protocols, new equipments and organizational theories are developed Big NPD companies holds large number or patents: IBM, Microsoft, Apple, Google, Samsung, etc. 16 MES CAMP – DA NANG 9/2012
  15. 15. 3. The Product Design Processo General Process Handfield8 (1999) 18 MES CAMP – DA NANG 9/2012
  16. 16. 3. The Product Design Processo General Process Costello Design9 19 MES CAMP – DA NANG 9/2012
  17. 17. 3. The Product Design Processo General Process Idea NZ10 20 MES CAMP – DA NANG 9/2012
  18. 18. 3. The Product Design Processo General Process Goddard Technologies11 21 MES CAMP – DA NANG 9/2012
  19. 19. 3. The Product Design Processo General Process Baxter IP12 22 MES CAMP – DA NANG 9/2012
  20. 20. 3. The Product Design Processo General Process Ulrich5 23 MES CAMP – DA NANG 9/2012
  21. 21. 3. The Product Design Processo Product Planning 24 MES CAMP – DA NANG 9/2012
  22. 22. 3. The Product Design Processo Concept Development 25 MES CAMP – DA NANG 9/2012
  23. 23. 3. The Product Design Processo System Level Design 26 MES CAMP – DA NANG 9/2012
  24. 24. 3. The Product Design Processo Detail Design 27 MES CAMP – DA NANG 9/2012
  25. 25. 3. The Product Design Processo Testing & Refinement 28 MES CAMP – DA NANG 9/2012
  26. 26. 3. The Product Design Processo Production Ramp-up 29 MES CAMP – DA NANG 9/2012
  27. 27. 4. Engineering Issues in NPDo Ergonomics & Human Factors 31 MES CAMP – DA NANG 9/2012
  28. 28. 4. Engineering Issues in NPDo Design for X 32 MES CAMP – DA NANG 9/2012
  29. 29. 4. Engineering Issues in NPDo User Interface Design (Visualization & Error Proof) 33 MES CAMP – DA NANG 9/2012
  30. 30. 5. Other Issues in NPDo Economic & Financial Issues 35 MES CAMP – DA NANG 9/2012
  31. 31. 5. Other Issues in NPDo Aesthetic Issues 36 MES CAMP – DA NANG 9/2012
  32. 32. 5. Other Issues in NPDo Legal Issues - Patenting 37 MES CAMP – DA NANG 9/2012
  33. 33. 6. IT for Product Designo CAD/CAM/CIM 39 MES CAMP – DA NANG 9/2012
  34. 34. 6. IT for Product Designo Rapid Prototyping 40 MES CAMP – DA NANG 9/2012
  35. 35. 7. Internet & Product Design 2.0o Open Innovation 42 MES CAMP – DA NANG 9/2012
  36. 36. 7. Internet & Product Design 2.0o Collective intelligence & Crowdsourcing 43 MES CAMP – DA NANG 9/2012
  37. 37. 7. Internet & Product Design 2.0o Mass Customization (Product Config Tool) 44 MES CAMP – DA NANG 9/2012
  38. 38. 8. Challenges in Product Designo NPD Internal Challenges 46 MES CAMP – DA NANG 9/2012
  39. 39. 8. Challenges in Product Designo Dynamic Social Changes 47 MES CAMP – DA NANG 9/2012
  40. 40. 9. Product Design Companieso Apple 49 MES CAMP – DA NANG 9/2012
  41. 41. 9. Product Design Companieso IDEO 50 MES CAMP – DA NANG 9/2012
  42. 42. 9. Product Design Companieso Quirky 51 MES CAMP – DA NANG 9/2012
  43. 43. 10. PSS – Product Service Systemso Product Service Systems (PSS) 53 MES CAMP – DA NANG 9/2012
  44. 44. Thank you very much54

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