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EMPOWERING POSITIVE BEHAVIOUR
CHANGE THROUGH MOBILE TECHNOLOGY
Mesh14
@NudgeRewards |@JordanEkers
IMAGINE
OUR DISCUSSION
1. Discover and understand how mobile technology is
helping people live a healthier and more
environmentall...
THE OUTCOME
• Share conversations, exchange ideas and walk away
from Mesh14 with the knowledge and capabilities to
create ...
WHO’S HERE
WHAT DO YOU DO?
WHERE DO YOU WORK?
WHY THIS SESSION?
HOW CAN YOU INFLUENCE SOCIAL CHANGE?
THE CHALLENGE
STAKEHOLDERS
Government NGO Private Sector Consumer
TRADITIONAL TOOLS
Mass Advertising Coupons
THE OPPORTUNITY
• We as individuals, consumers, families,
employees and organizations have the ability
to create large sca...
IT’S TIME TO DISRUPT
THE NUDGE APPROACH
• The Nudge approach is about steering people towards
better decisions, but leaving them free to choose...
AN EXAMPLE
• Manipulating behaviour is common practice in
the private sector, where advertisers have been
nudging us for y...
THE POWER OF MOBILE
• In 2013, more emails were consumed on a
smartphone vs. a desktop computer
• Over 75% of the Canadian...
HOW DO WE HARNESS OUR ADDICTIVE
RELATIONSHIP WITH OUR SMARTPHONE AND
NEW APPROACHES TO SUPPORT POSITIVE
LIFESTYLE CHOICES?
Mobile Big Data Incentives
THE INTERSECTION OF INFLUENCE
Mobile Engagement
Social Interaction
Personalized Programs
Harness the intimate relationship individuals share with their ...
Gamification and Incentives
Big Data
Convenient
Canadians are among the world’s most voracious users and chasers of
loyalt...
EXAMPLES
• Smoking cessation
• Healthy eating
• Physical activity
• Volunteering
• Walking challenge
• Donations
WORKSHOP
IN GROUPS..
• Choose a behaviour to focus on (e.g. conserving
energy, taking public transportation, biking etc.)
• Identif...
Get in touch!
www.nudgerewards.com
jordan@nudgerewards.com
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Empowering Positive Behaviour Change through Mobile Technology by Jordan Ekers (Nudge Rewards) at mesh14

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Discover how mobile technology is helping people live a healthier and more environmentally-friendly lifestyle. Explore and learn how tactics such as nudge theory, gamification and social norms can be harnessed to inspire positive behaviour change. Share your ideas and engage in an active discussion on how to create positive social change across our country.

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Empowering Positive Behaviour Change through Mobile Technology by Jordan Ekers (Nudge Rewards) at mesh14

  1. 1. EMPOWERING POSITIVE BEHAVIOUR CHANGE THROUGH MOBILE TECHNOLOGY Mesh14 @NudgeRewards |@JordanEkers
  2. 2. IMAGINE
  3. 3. OUR DISCUSSION 1. Discover and understand how mobile technology is helping people live a healthier and more environmentally friendly lifestyle 2. Explore how tactics, such as Nudge Theory, are being harnessed to drive change 3. Engage in an active discussion on how to apply tactics to combat behavioral challenges
  4. 4. THE OUTCOME • Share conversations, exchange ideas and walk away from Mesh14 with the knowledge and capabilities to create a positive impact in your personal and professional lives
  5. 5. WHO’S HERE
  6. 6. WHAT DO YOU DO?
  7. 7. WHERE DO YOU WORK?
  8. 8. WHY THIS SESSION?
  9. 9. HOW CAN YOU INFLUENCE SOCIAL CHANGE?
  10. 10. THE CHALLENGE
  11. 11. STAKEHOLDERS Government NGO Private Sector Consumer
  12. 12. TRADITIONAL TOOLS Mass Advertising Coupons
  13. 13. THE OPPORTUNITY • We as individuals, consumers, families, employees and organizations have the ability to create large scale positive impact by changing our daily behaviours • All it takes is simple decisions, such as carpooling, conserving energy, eating healthier and exercising more…
  14. 14. IT’S TIME TO DISRUPT
  15. 15. THE NUDGE APPROACH • The Nudge approach is about steering people towards better decisions, but leaving them free to choose • We observe human behaviour to try and figure out why people sometimes make choices that they themselves would consider poor • We then breakdown behaviour change into small steps which will result in behaviour change overtime • Our focus is to leverage behavioral economics to drive behaviour change that will benefit both individuals and society
  16. 16. AN EXAMPLE • Manipulating behaviour is common practice in the private sector, where advertisers have been nudging us for years
  17. 17. THE POWER OF MOBILE • In 2013, more emails were consumed on a smartphone vs. a desktop computer • Over 75% of the Canadian population now has a smartphone • Further, 91% of those keep their smartphone within arms reach • And, 90% of text messages are read within 3-minutes of being delivered
  18. 18. HOW DO WE HARNESS OUR ADDICTIVE RELATIONSHIP WITH OUR SMARTPHONE AND NEW APPROACHES TO SUPPORT POSITIVE LIFESTYLE CHOICES?
  19. 19. Mobile Big Data Incentives THE INTERSECTION OF INFLUENCE
  20. 20. Mobile Engagement Social Interaction Personalized Programs Harness the intimate relationship individuals share with their smartphone to help drive behaviour change. Connect individuals with support systems of individuals to reinforce behaviours. Social benchmarking and social norms are a powerful tool to drive particular behaviours. Build an understanding of who an individual is, and deliver personalized, one-to-one interventions based on an individuals current lifestyle. KEY TACTICS
  21. 21. Gamification and Incentives Big Data Convenient Canadians are among the world’s most voracious users and chasers of loyalty points: the average consumer in our country participates in more than 8 separate loyalty programs. Understand exactly what an individuals is doing and begin to deliver programs based on the behaviour. People are busy, and asking them to change their behaviour is difficult. Ensure you engage individuals when it is convenient for them. KEY TACTICS CONTINUED.
  22. 22. EXAMPLES • Smoking cessation • Healthy eating • Physical activity • Volunteering • Walking challenge • Donations
  23. 23. WORKSHOP
  24. 24. IN GROUPS.. • Choose a behaviour to focus on (e.g. conserving energy, taking public transportation, biking etc.) • Identify the objective • Discuss how you would utilize a mobile platform and a variety of tactics to drive engagement • Share with peers
  25. 25. Get in touch! www.nudgerewards.com jordan@nudgerewards.com

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