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’Media Engineering Intelligence’ seminar
Engineering implications of the Cloud
when applied to the Media
October 3rd, 2013...
© mesclado 2013 – All rights reserved

2

‘Media Engineering Intelligence’ seminar – 3rd October 2013
Twitter

#MediaEI

© mesclado 2013 – All rights reserved

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‘Media Engineering Intelligence’ seminar – 3rd October 2013
Agenda

- Criteria for choosing the right Media Cloud solution: services offered and scalability| François
Abbe, President...
Costs

Capital
investment

Time efficiency

Cloud Service benefits in
terms of cost reduction
according to Unmesch
Khadilk...
Costs

“If we built our own infrastructure for high-capacity storage and asset management, we would
have had big capital c...
Cloud and Secrecy

“I’m using the Cloud but, please,
don’t tell anyone”
Many industry providers don’t want
to talk publicl...
Security risks in the Cloud

“Mass adoption of offsite cloud transcoding for media processing will take time. It’s likely ...
TOP 10 criteria for choosing the right Media
Cloud solution
Services offered and scalability
Contents

• Intro:
– Definition
– History
– Why use the Cloud?
• Top 10 criteria

© mesclado 2013 – All rights reserved

1...
Definition

Definition of the National Institute of Standards and Technology (NIST) released Special
Publication SP 800-14...
Definition

Cloud

usually associated
from the 60s by
engineers to a wide
network (typically the
internet) when
drawing a ...
History

2001

First time
mentioned in
2001 by Microsoft
during the .Net
platform
launching
announcement.
The Cloud was
th...
Costs

“Media professionals need to do a cost/benefits
analysis of owning, leasing, or renting. If they can
get three to f...
Top 10: Benchmarking

• Pre-requisite: “Proof Of Concept” to ensure it
meets the requirements

© mesclado 2013 – All right...
Top 10: Interoperability

• Audio / Video / Data / Metadata formats
– E.g. which H.264?
– Delays and resources with
encodi...
Top 10: Network Connection

• Connection = enabler
• Warning: Installation Delays and Costs
– Is Cloud still an option?
– ...
Top 10: Network Connection

“As a software editor, we would like ultimately to use the GPU solution in the cloud to deport...
Top 10: SLA

• Service Level Agreement

© mesclado 2013 – All rights reserved

19

‘Media Engineering Intelligence’ semina...
Security risks in the Cloud

“There are two chief concerns for high-end post houses: security risks and technology
limitat...
Top 10: SLA – Security and Privacy policies
Security and Privacy
policy issues

How the service
provider is using
encrypti...
Top 10: Storage Locations

• Where is my content physically stored?
• US Patriot act: does it really affect my
audio/video...
News – Major incident in Datacenter (04 July 2013)

• 10.20am: incident in a power plant in Vitry (Paris, France),
– 20kV ...
Top 10: Service Provider History

• Records of incidents
– Hazards
– Data theft

© mesclado 2013 – All rights reserved

24...
Top 10: Guaranteed Availability
Guaranteed availability

Corresponding yearly
downtime

99%

5260 minutes

99.9%

526 minu...
Top 10: Second backup

• IT Best Practice: store data 300km away
minimum

© mesclado 2013 – All rights reserved

26

‘Medi...
Upgrades in the Cloud

“If a customer wants to build a massively scalable encoding platform, with future-proof
support for...
Top 10: Expandability

• Cost / delay implication when expanding the
service:
– More bandwidth
– More capacity
– Extra ser...
Top 10: Expandability
“The nature of our services requires a

network that can rapidly adjust to
accommodate irregular vid...
Top 10: Terminating the service contract

• Porting data may require physical intervention
• Audio and video format when i...
Security, connectivity and accessibility needs
of the Media industry
An Dang Duy, World CIO | Kantar Media (FR)
•

Kantar Media

An DANG DUY
Kantar Media Chief information
officer
Kantar Media
•

22000+

WHO WE ARE: fast facts

50+
Countries:
truly global

Clients worldwide, ranging
from local to mult...
KANTAR MEDIA
>

•

Cloud Strategy and findings

From on premise traditional
hosting
To VM
& Cloud
Deployment of enterprise...
KANTAR MEDIA
>

•

Findings

Opportunities but demand & offer still at its infant maturity stage

Internal Learning curve ...
Terminology

Public Cloud

It consists of computers,
networks, and bandwidth
resources (based on the
standard cloud-comput...
Terminology

Hybrid Cloud

Users seamlessly interface
their on-premises private
cloud service with a public
cloud service ...
Terminology

Hybrid Cloud

“When it comes to media processing in
the cloud, many people debate the
benefits of private clo...
Security risks in the Cloud

“For our customers, security is the number
one concern because they don’t want to
lose contro...
Quality of Service in the Cloud

“One of the most interesting aspects about the 2012 Ericsson Mobility Report is that vide...
Coffee break!

© mesclado 2013 – All rights reserved

41

‘Media Engineering Intelligence’ seminar – 3rd October 2013
Gold sponsor

Moving the world’s data at maximum speed
http://asperasoft.com/
Quality of service (QOS):
is it really compatible with the requirements of
B2B professional video?
Nick Pinks, Technology ...
What is the cloud?

Please tell me we’re not basing our Broadcasting Engineering
Strategy on this marketing photos such as...
‘Honest Gov,
it’s the solution’

© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd Oct...
Do we really mean cloud?

Or do we mean use the same technologies that
‘clouds’ use to see equal benefits to our industryj...
So what do I want from this technology that ‘Clouds’ use?

an easy life?

cost savings ?
© mesclado 2013 – All rights rese...
So what do I want from this technology that ‘Clouds’ use?

1st to air

better programmes = better reviews.
© mesclado 2013...
So what have we got in this ‘Cloud Technology Toolkit’?

•
•
•
•

Common place IP Data links (this is going to be big!)
Lo...
What’s out there today?

This isn’t all that new- what have we been doing?

What’s the research in this area? Is there muc...
“What would a live studio need if it worked directly on IP
networks? That's what we're trying to work out with this
projec...
And real world applications?

•
•
•
•

Local Elections
Radio One’s Big Weekend
Glastonbury
UK Party Conferences

© mesclad...
Glastonbury 2013

© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2013
© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2013
And what of it?

Does it work?
Were there any problems?
Was it expensive?
Are you doing more of it?
Is there any more to i...
Yes!

It works; there were problems (but also benefits);
it’s not free (but definitely cheaper); we’re doing
lots more of ...
© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2013
So what can we ask for?

© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 201...
We need

• Reliability
• Quality of service
– Customer Support
– Technology Delivered
• Security (my stuff is valuable)
• ...
Technical Challenges

•
•
•
•
•

Multi-resolution and multi-format working
High-rate low-latency streaming in LAN and WAN
...
Content Model

• Capture everything of interest generated by a production
and make it available now and later
– video, aud...
And the answer?

© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2013
From our current suppliers
© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2...
© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2013
© mesclado 2013 – All rights reserved

‘Media Engineering Intelligence’ seminar – 3rd October 2013
But which ones?

•
•
•
•
•
•
•

IEEE
SMPTE
EBU
VSF
IETF
RFC?
Arrggghhh!!!! Which ones do I need?

© mesclado 2013 – All ri...
Hang on they’re working together?

Joint Task Force on Networked Media
This is going to be the most important paper of 201...
Thanks!

Nicholas.pinks@bbc.co.uk
bbc.co.uk/rd
tech.ebu.ch/jt-nm

© mesclado 2013 – All rights reserved

‘Media Engineerin...
Productivity improvements

“In the past, we relied on FTP transfers or used cloudonly file transfer services but found the...
Quality of Service in the Cloud

“Fast access to archival video clips can give a news story
historical context and added v...
Quality of Service in the Cloud

“The greatest single point of failure is typically the Internet connection at the live ev...
Quality of Service in the Cloud

“One of the biggest issues impeding

creative teams and agencies is the high
volume of di...
Live Streaming service in the Cloud

“For live streaming, there are many advantages to leveraging a cloud transcoding
envi...
Follow-up and support: is it really effective and
what are the real benefits?
Adam Jakubowski, Technical Operations Manage...
Experience & Feedback on Cloud Services

OpenShare Project - Secure, scalable media sharing for the cloud
Partner Biograph...
Experience & Feedback on Cloud Services

OpenShare Project - Secure, scalable media sharing for the cloud
Project Goals:
●...
Experience & Feedback on Cloud Services

IMD

Ce que nous faisons
●

livraison dématérialisée de programmes courts (pub, c...
Experience & Feedback on Cloud Services

Smoke & Mirrors use case/requirement
●

“Follow the sun” creative processes and p...
Experience & Feedback on Cloud Services

MirriAd Technology use case/requirement
●

Multiple local infrastructures for sto...
Experience & Feedback on Cloud Services

IMD use cases
Europe
Asia
Roadmap
1 new delivery point 5 years ago: months
Today:...
Experience & Feedback on Cloud Services

Framework for
Interoperable
Media Services
architecture

© mesclado 2013 – All ri...
Experience & Feedback on Cloud Services

About Human Skills
●
●

●
●
●
●

The “DevOps” concept
See frameworks like Puppet ...
Experience & Feedback on Cloud Services
Human challenges
Undo silos
Ease interaction between business, operations and tech...
Experience & Feedback on CLoud Services

Business model evolutions regarding :
● Cost Structure
● Technical partnerships
●...
Experience & Feedback on Cloud Services

Business challenges
Context
●
●
●

digital = free
b2c call center support culture...
Thank you

Follow us on Twitter
#MediaEI
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"Engineering implications of the cloud when applied to the Media" - Mesclado's seminar

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Second edition of the 'Media Engineering Intelligence' seminar by Mesclado, in partnership with the SMPTE
Oct. 3rd, 2013 in Paris

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"Engineering implications of the cloud when applied to the Media" - Mesclado's seminar

  1. 1. ’Media Engineering Intelligence’ seminar Engineering implications of the Cloud when applied to the Media October 3rd, 2013 GOLD SPONSOR
  2. 2. © mesclado 2013 – All rights reserved 2 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  3. 3. Twitter #MediaEI © mesclado 2013 – All rights reserved 3 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  4. 4. Agenda - Criteria for choosing the right Media Cloud solution: services offered and scalability| François Abbe, President & Founder | Mesclado (FR) - Definition of security, connectivity and accessibility needs of the Media industry | An Dang Duy, DSI Monde | Kantar Media (FR) - A quality of service compatible with the requirements of B2B professional video? | Nick Pinks, Technology Transfer Manager | BBC R&D (UK) - Follow-up and support: is it really effective and what are the real benefits? | lessons learned - Moderator: Benoît Maujean, R&D manager | Mikros Image (FR) - Adam Jakubowski, Technical Operations Manager | Smoke & Mirrors (UK) - Jean Gaillard, Director | IMD Group (UK/FR) © mesclado 2013 – All rights reserved 4 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  5. 5. Costs Capital investment Time efficiency Cloud Service benefits in terms of cost reduction according to Unmesch Khadilkar, Head of IT and Broadcast Operations for Asia TV USA Ltd. Cloud Services Benefits Manpower costs © mesclado 2013 – All rights reserved 5 More streamlined and automated workflows ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  6. 6. Costs “If we built our own infrastructure for high-capacity storage and asset management, we would have had big capital costs to install and maintain the servers and other equipment, as well as high rent for a Manhattan location to house it. If you consider all those factors, it was advantageous to choose a cloud-based service that not only hosts our media content but makes it accessible to our production and sales staff around the world. Instead of shipping physical media, like hard drives or thumb drives, or doing FTP and UDP file transfers, which can be a cumbersome, time-consuming process, we upload our content and it’s immediately available for screening or download by authorized parties around the world.” Unmesh Khadilkar, Head of IT and Broadcast Operations for Asia TV USA Ltd., the parent of Veria Living © mesclado 2013 – All rights reserved 6 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  7. 7. Cloud and Secrecy “I’m using the Cloud but, please, don’t tell anyone” Many industry providers don’t want to talk publicly about their Cloud strategy  Just the beginning! © mesclado 2013 – All rights reserved 7 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  8. 8. Security risks in the Cloud “Mass adoption of offsite cloud transcoding for media processing will take time. It’s likely that over the next three to five years, a big portion of media processing will be done on-premises (with fixed hardware and software). The reasons include conservatism, fear of content piracy, and the economics of uploading content to the cloud. On the other hand, private cloud is likely to be adopted more quickly for media processing because it provides flexibility. A private cloud lets users perform video transcoding locally and purchase cloud-based transcoding software on a per use basis ... so a combination of private cloud processing with pay-per-use [cloud] services seems like the fastest solution for optimizing our customers’ operations.” Yoav Derazon, Director of Product Management at Harmonic © mesclado 2013 – All rights reserved 8 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  9. 9. TOP 10 criteria for choosing the right Media Cloud solution Services offered and scalability
  10. 10. Contents • Intro: – Definition – History – Why use the Cloud? • Top 10 criteria © mesclado 2013 – All rights reserved 10 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  11. 11. Definition Definition of the National Institute of Standards and Technology (NIST) released Special Publication SP 800-145 in September 2011: “Cloud computing is a model for enabling ubiquitous, convenient, ondemand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” http://prismrm.files.wordpress.com/2012/08/sopot_memorandum_cloud_computing.pdf © mesclado 2013 – All rights reserved 11 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  12. 12. Definition Cloud usually associated from the 60s by engineers to a wide network (typically the internet) when drawing a network architecture. © mesclado 2013 – All rights reserved Knowing the structure or the internal operations does not matter. Only the input / output data steams. 12 The computational power needed to operate/run the applications is moved outside the company’s wall and spread across the network. ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  13. 13. History 2001 First time mentioned in 2001 by Microsoft during the .Net platform launching announcement. The Cloud was the place hosting the Web Services. © mesclado 2013 – All rights reserved 2008 2006 Aug. 2006: Amazon launches Elastic Compute Cloud (EC2) where every developer can create and resize his server to fit the needs of his projects. Aug. 2006: Google announces a new IT architectural model where data and services are hosted somewhere in the “Cloud”. 13 The expression “Cloud Computing” democratized by the launch of the commercial version of Amazon EC2 in mid-2008. 2008-2009 Between mid-2008 and 2009, main providers of IT market like Google, Microsoft, IBM, HP, Dell, Sun, Cisco, VMware, Xen, and Ubuntu respectively launched their “Cloud Computing” offers. ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  14. 14. Costs “Media professionals need to do a cost/benefits analysis of owning, leasing, or renting. If they can get three to four years out of their capital equipment, they’ll typically do better making the CapEx investment in terms of total cost of ownership. But if the market is changing, and they need to upgrade every two years, they’ll typically do better paying as they go [OpEx].” Jess Hartmann, CEO of Promax Systems (CA, USA) © mesclado 2013 – All rights reserved 14 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  15. 15. Top 10: Benchmarking • Pre-requisite: “Proof Of Concept” to ensure it meets the requirements © mesclado 2013 – All rights reserved 15 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  16. 16. Top 10: Interoperability • Audio / Video / Data / Metadata formats – E.g. which H.264? – Delays and resources with encoding/transcoding/decoding operations? • Back-end Information System – Ability to invoice for cloud-based services (e.g. post house) © mesclado 2013 – All rights reserved 16 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  17. 17. Top 10: Network Connection • Connection = enabler • Warning: Installation Delays and Costs – Is Cloud still an option? – Geographical dependency © mesclado 2013 – All rights reserved 17 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  18. 18. Top 10: Network Connection “As a software editor, we would like ultimately to use the GPU solution in the cloud to deport the 3D rendering of our applications to a server farm. The remote desktop technology has become possible thanks to the bandwidth increase of large companies, in addition to the increase of the computing power of the specialized clusters (e.g. HPC). The advantage of such an architecture for our customers is to save graphics resources, by allowing them access a large computing capacity thanks to (theoretically) a screen and a network card. In reality, this principle is not applied as such. Most services reduce the quality of the image flows to be able to provide a more or less fluid video in an acceptable time duration (in best cases we talk about a few hundreds of milliseconds). This trend is however going to change as the fiber is being more and more deployed and the technology, currently at an embryonic stage, is being optimized” Thierry Cottenceau, Founding Chairman of Virdys © mesclado 2013 – All rights reserved 18 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  19. 19. Top 10: SLA • Service Level Agreement © mesclado 2013 – All rights reserved 19 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  20. 20. Security risks in the Cloud “There are two chief concerns for high-end post houses: security risks and technology limitations. When movie studios, cable networks and other major production companies entrust them with their high-value assets, post houses don’t want to lose control of this content, and they feel the public cloud is still too risky. They even take the precaution of not putting Internet connectivity on their local storage networks. Since the RAW assets are terabytes of HD, 2K, or 4K resolution data processed at up to 200 Mbps, you can’t work on a cloud due to Internet bandwidth limitations. Yes, you can work with proxies, but we’re years and years away from moving these demanding applications off-site, especially to the public cloud.” Jess Hartmann, CEO of Promax Systems (CA, USA) © mesclado 2013 – All rights reserved 20 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  21. 21. Top 10: SLA – Security and Privacy policies Security and Privacy policy issues How the service provider is using encryption? What kind of encryption keys is used? … Who has access to the encryption keys? How does the access to data is handled internally and externally? © mesclado 2013 – All rights reserved 21 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  22. 22. Top 10: Storage Locations • Where is my content physically stored? • US Patriot act: does it really affect my audio/video content? © mesclado 2013 – All rights reserved 22 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  23. 23. News – Major incident in Datacenter (04 July 2013) • 10.20am: incident in a power plant in Vitry (Paris, France), – 20kV power line down due power plant incident – Eaton 9395 Backup Power System (UPS) and power generators are started; 2 power generators fail, putting bays of equipment in the dark – The operator’s Web servers are down, Twitter is the only way to communicate with the clients • 11.30pm: 20kV power line back to normal • 12.37pm: operator communicates with its clients • 7.30pm: 99.14% of servers up and running, others suffer from hardware problems (power supply, disks) © mesclado 2013 – All rights reserved 23 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  24. 24. Top 10: Service Provider History • Records of incidents – Hazards – Data theft © mesclado 2013 – All rights reserved 24 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  25. 25. Top 10: Guaranteed Availability Guaranteed availability Corresponding yearly downtime 99% 5260 minutes 99.9% 526 minutes 99.99% 53 minutes 99.999% 5 minutes 99.9999% 30 secondes • Note: figures exclude maintenance time (incl. upgrades) © mesclado 2013 – All rights reserved 25 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  26. 26. Top 10: Second backup • IT Best Practice: store data 300km away minimum © mesclado 2013 – All rights reserved 26 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  27. 27. Upgrades in the Cloud “If a customer wants to build a massively scalable encoding platform, with future-proof support for the latest devices and players, ad insertion, closed captioning, and analytics, among other features, it would be cost-prohibitive to build what we’re able to offer our customers. The amount of effort it takes to maintain and upgrade a video transcoding and streaming platform and to make sure it’s compatible with the latest devices is not trivial. But the nice thing about a cloud provider is upgrades happen almost invisibly to the user. When Zencoder [owned by Brightcove] makes a change, say it’s a 10-20% improvement in video compression for HLS, users realize those gains for free, without having to do anything to make it happen. They can just focus on creating great content.” Casey Wilms, a solutions architect and product manager for Brightcove © mesclado 2013 – All rights reserved 27 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  28. 28. Top 10: Expandability • Cost / delay implication when expanding the service: – More bandwidth – More capacity – Extra services © mesclado 2013 – All rights reserved 28 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  29. 29. Top 10: Expandability “The nature of our services requires a network that can rapidly adjust to accommodate irregular video traffic patterns, which is why we teamed up with the reliable provider of choice. With Level 3's fast and nimble support, our customers can be confident that – even during peak traffic times – we will have the scalable network capacity available that is coupled with the network reach to bring their content to a global audience.” “Our high-speed IP offering rides on our global and continuously upgradeable IP network, which is ideal for Hexaglobe as demand for new media services and delivery continue to grow. As abruptly or quickly as their network needs change, Hexaglobe can rely on Level 3 to help them deliver a great experience to their customers.” James Heard, regional president of the EMEA region for Level 3 Communications Franck Coppola, President of Hexaglobe © mesclado 2013 – All rights reserved 29 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  30. 30. Top 10: Terminating the service contract • Porting data may require physical intervention • Audio and video format when interfacing – Proxy easily available via API, native content more difficult © mesclado 2013 – All rights reserved 30 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  31. 31. Security, connectivity and accessibility needs of the Media industry An Dang Duy, World CIO | Kantar Media (FR)
  32. 32. • Kantar Media An DANG DUY Kantar Media Chief information officer
  33. 33. Kantar Media • 22000+ WHO WE ARE: fast facts 50+ Countries: truly global Clients worldwide, ranging from local to multinational, brand owners, agencies to medias N°1 worldwide in Ad intelligence • Single source solutions • TAM outside US • News monitoring & media evaluation • Billion Comments about brands, products and attributes monitored each day 40+ Years of experience 2Mio+ Online panelists 4500 Employees across the network Click here to discover Kantar Media Worldwide > 33
  34. 34. KANTAR MEDIA > • Cloud Strategy and findings From on premise traditional hosting To VM & Cloud Deployment of enterprise solutions Cloud computing & big data External storage solutions 34
  35. 35. KANTAR MEDIA > • Findings Opportunities but demand & offer still at its infant maturity stage Internal Learning curve / culture to overcome (Unfounded?) concerns from management re confidentiality / security Hybrid architecture can be difficult to put in place Cost benefits not always immediate Opportunities / new cost models Evolution toward services rather than hosting Disruptive trend 35
  36. 36. Terminology Public Cloud It consists of computers, networks, and bandwidth resources (based on the standard cloud-computing model) which a few prominent service providers offer to the general public via the internet © mesclado 2013 – All rights reserved 36 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  37. 37. Terminology Hybrid Cloud Users seamlessly interface their on-premises private cloud service with a public cloud service for moving and managing large data between the public and private clouds with the utmost flexibility © mesclado 2013 – All rights reserved “The whole concept of cloud compute is that you can turn up high-volume computing capacity on demand - with elastic capacity to burst to the cloud - and be billed only for that time.” Greggory Heil, CEO and founder of Encoding.com 37 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  38. 38. Terminology Hybrid Cloud “When it comes to media processing in the cloud, many people debate the benefits of private cloud versus public cloud. [The] truth is there’s no one-sizefits-all approach. Users may have different requirements that would favor the public cloud over the private cloud or vice versa depending on the workloads to be processed. The best approach is a combination of private and public cloud.” Users seamlessly interface their on-premises private cloud service with a public cloud service for moving and managing large data between the public and private clouds with the utmost flexibility Yoav Derazon, Director of Product Management at Harmonic © mesclado 2013 – All rights reserved 38 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  39. 39. Security risks in the Cloud “For our customers, security is the number one concern because they don’t want to lose control of their client’s valuable media assets or the content they’re developing for their own distribution. Avid customers shy away from public cloud services because they don’t feel the security concerns have been adequately addressed.” Jim Frantzreb, Avid’s Director of Media Enterprise Segment Marketing © mesclado 2013 – All rights reserved 39 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  40. 40. Quality of Service in the Cloud “One of the most interesting aspects about the 2012 Ericsson Mobility Report is that video has become the biggest contributor to data traffic volumes (25-40 percent) and is growing faster than ever. Mobile devices are now a crucial component in the TV experience, which has caused an explosion in mobile data traffic and rapidly increased demands on the networks. The report also shows that the subscription types associated with large data volumes (such as those for mobile PCs and smartphones) are expected to exceed 4 billion by 2018, while mobile data traffic for smartphones will grow up to 14 times between 2012 and 2018. With the global consumer shift towards broadband mobility continuing to grow, I think we will see an even greater number of operators demanding a more all-inclusive approach, one that encompasses the entire content delivery and distribution system. As we move into an ever more mobile age, where multi-screen is increasingly ubiquitous in every operator’s TV offering, the need for an efficient and flexible unified CDN will become ever more pressing.” Lisa Skelton, Head of Marketing, TV Content Delivery © mesclado 2013 – All rights reserved 40 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  41. 41. Coffee break! © mesclado 2013 – All rights reserved 41 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  42. 42. Gold sponsor Moving the world’s data at maximum speed http://asperasoft.com/
  43. 43. Quality of service (QOS): is it really compatible with the requirements of B2B professional video? Nick Pinks, Technology Transfer Manager | BBC R&D (UK)
  44. 44. What is the cloud? Please tell me we’re not basing our Broadcasting Engineering Strategy on this marketing photos such as these ?! © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  45. 45. ‘Honest Gov, it’s the solution’ © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  46. 46. Do we really mean cloud? Or do we mean use the same technologies that ‘clouds’ use to see equal benefits to our industryjust not the same ones as everyone else?... I think so. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  47. 47. So what do I want from this technology that ‘Clouds’ use? an easy life? cost savings ? © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  48. 48. So what do I want from this technology that ‘Clouds’ use? 1st to air better programmes = better reviews. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  49. 49. So what have we got in this ‘Cloud Technology Toolkit’? • • • • Common place IP Data links (this is going to be big!) Lots and Lots of Storage Did I mention IP and Networks? Completely new ways of reaching audiences- we have the internet! • Collaborative working? Easier workflows? Shared work? (Lets be honest- this has been sold to us for years- but might it be true this time?) © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  50. 50. What’s out there today? This isn’t all that new- what have we been doing? What’s the research in this area? Is there much research in this field? IP STUDIO Making programmes using internet technology © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  51. 51. “What would a live studio need if it worked directly on IP networks? That's what we're trying to work out with this project. The requirements are demanding: among them are high bit rate low delay streaming, timing and synchronisation, distributed configuration and control, realtime data, flexible reuse of processing, and access to production content and information.” IP STUDIO © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  52. 52. And real world applications? • • • • Local Elections Radio One’s Big Weekend Glastonbury UK Party Conferences © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  53. 53. Glastonbury 2013 © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  54. 54. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  55. 55. And what of it? Does it work? Were there any problems? Was it expensive? Are you doing more of it? Is there any more to it? © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  56. 56. Yes! It works; there were problems (but also benefits); it’s not free (but definitely cheaper); we’re doing lots more of it; and there is a lot more still to be understood. Cloud suppliers don’t understand Broadcasters and Broadcasters don’t understand Cloud Technology. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  57. 57. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  58. 58. So what can we ask for? © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  59. 59. We need • Reliability • Quality of service – Customer Support – Technology Delivered • Security (my stuff is valuable) • A really good understanding of the aims of broadcasting! © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  60. 60. Technical Challenges • • • • • Multi-resolution and multi-format working High-rate low-latency streaming in LAN and WAN Linking and synchronising content and data Distributed control Flexible provisioning © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  61. 61. Content Model • Capture everything of interest generated by a production and make it available now and later – video, audio, data events and their relationships • Open-ended Flows from Sources – no notion of clip – single type of essence • Grains: time-stamped objects within Flows – not tied to any particular format © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  62. 62. And the answer? © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  63. 63. From our current suppliers © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  64. 64. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  65. 65. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  66. 66. But which ones? • • • • • • • IEEE SMPTE EBU VSF IETF RFC? Arrggghhh!!!! Which ones do I need? © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  67. 67. Hang on they’re working together? Joint Task Force on Networked Media This is going to be the most important paper of 2013. The EBU, VSF and SMPTE have joined forces and asked Broadcasters what is wanted in an IP / Cloud world, and then asked Industry what can be provided? 30 November 2013 the Gap Analysis will be published! © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  68. 68. Thanks! Nicholas.pinks@bbc.co.uk bbc.co.uk/rd tech.ebu.ch/jt-nm © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  69. 69. Productivity improvements “In the past, we relied on FTP transfers or used cloudonly file transfer services but found they were not easy for all clients to work with and large file transfers were very slow. Today, 90% of incoming files, and 100% of outgoing files, are sent via a hybrid cloud-based product from Signiant called Media Shuttle that efficiently accelerates and manages file transfers and sharing of hundreds of gigabytes of high-value content.” Roy Machado, Creative Director, President, and Owner of Dallas Audio Post © mesclado 2013 – All rights reserved 69 Source – Streaming Media ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  70. 70. Quality of Service in the Cloud “Fast access to archival video clips can give a news story historical context and added value. But there’s a capital cost to digitizing, storing, and managing years of legacy footage, especially to buy, house, and maintain a robust storage infrastructure.” Brian Campanotti, Chief Technical Officer of Front Porch Digital (in Louisville, Colo., US 2012) © mesclado 2013 – All rights reserved 70 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  71. 71. Quality of Service in the Cloud “The greatest single point of failure is typically the Internet connection at the live event site. As long as users can push the stream up to us, we’ll do whatever we need to do to ensure their live events stream as planned. For mission-critical live events, we recommend that customers have a redundant internet connection to ensure the stream is successful. The cloud can provide immense flexibility for publishing to browsers, tablets, social media, and mobile outlets. When customers want to stream live video, they send a single encoded stream of that event to Haivision where it’s packaged into multiple bitrates and codecs needed for multiple devices and published via a video content management system. It’s far better video quality than they could get by trying to send multiple high bitrate streams from their on-site Internet connection.” Chance Mason, Executive Vice President of Haivision’s Internet Media Division, in Atlanta © mesclado 2013 – All rights reserved 71 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  72. 72. Quality of Service in the Cloud “One of the biggest issues impeding creative teams and agencies is the high volume of digital assets and big data starting to clog up the networks, which is frustrating when they need to share large, rich-media assets globally in a timely and reliable manner. To address this, we've integrated Aspera into SocialBridge so teams can get campaigns up and running faster than the competition without the bottlenecks that come with other systems available today.” “The work that Central Desktop is doing to proliferate cloud collaboration is cuttingedge, and we're very excited about this integration to help move its clients' data at maximum speed.” John Wastcoat, VP of business development for Aspera Arnulf Hsu, CTO and co-founder of Central Desktop © mesclado 2013 – All rights reserved 72 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  73. 73. Live Streaming service in the Cloud “For live streaming, there are many advantages to leveraging a cloud transcoding environment that is also live, not file-based. Users that have limited connectivity, budget constraints and a need to reach all Internet connected devices should consider live transcoding as an option. Using Haivision live transcoding, content creators can offer viewers a high bitrate stream [of their camera or switcher output] via a single Internet connection - then we package it into multiple ABR, Dynamic Flash, and Adaptive HLS codecs. Customers are seeking to monetize the value of their streaming content, but typically not through advertising. Live streaming of events can save on travel and other operating costs, promote more efficient learning and communications, allow organizations to work more efficiently, and offer live broadcast quality video where they otherwise couldn’t.” Chance Mason, Executive Vice President of Haivision’s Internet Media Division, in Atlanta © mesclado 2013 – All rights reserved 73 ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  74. 74. Follow-up and support: is it really effective and what are the real benefits? Adam Jakubowski, Technical Operations Manager | Smoke & Mirrors (UK) Jean Gaillard, Director | IMD Group (UK/FR) Moderator: Benoît Maujean, R&D manager | Mikros Image (FR)
  75. 75. Experience & Feedback on Cloud Services OpenShare Project - Secure, scalable media sharing for the cloud Partner Biographies: ● Smoke & Mirrors - Commercials post production and visual effects company of leading global brand services agency TAG Worldwide, with offices in London, New York, Shanghai and Sao Paolo ● MirriAd - End-to-end solution provider for native in-video advertising utilising bespoke technologies for dynamic product placement into finished broadcast content ● Ovation Data - Technology solution provider who designs, integrates and provides IT and data storage solutions for the Media, Bioscience, HPC and Energy industries ● Media Channel - Expert technical solutions consultants for the Media & Entertainment industry, with backgrounds in storage, networking and post production processes ● Imperial College London - Department of Computing, leaders in the development of novel software technologies (functional programming languages, program transformation, functional skeletons, co-ordination forms, component-based application frameworks and Cloud computing) ● Wavecrest Systems - Project Management consultants with vast experience in funding led projects and initiatives in the UK and the EU © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  76. 76. Experience & Feedback on Cloud Services OpenShare Project - Secure, scalable media sharing for the cloud Project Goals: ● Provide a Platform as a Service (PaaS) to media content owners, facilities and service providers to centrally manage all of their cloud media services securely and simply in a single place ● Allow for media companies to easily on-board internal infrastructure as a resource to be managed externally or migrate to cloud services for their business workflows ● Location agnostic media sharing between different geographic within the same company or with other companies ● Minimise on data movement utilising multi-tenanted access control and replication ● Built on proven technologies and open standards - no need to re-write the wheel! © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  77. 77. Experience & Feedback on Cloud Services IMD Ce que nous faisons ● livraison dématérialisée de programmes courts (pub, clips) aux diffuseurs (tv & web video) pour les agences, annonceurs et leurs prestataires créatifs Ce que nous faisons - vraiment ● ● ● ● ● ● ● ● ● collecter des métadonnées (cohérentes) gestion approbation / validation plateforme upload (masters) contrôle qualité (garantie = intégrité & diffusabilité aval) création package broadcast (fichiers permettant le chemin le plus court et le plus simple vers l’antenne, flux de métadonnées vers SI commercial / trafic / antenne) transport (sans goulot d’étranglement) certification qualité vs broadcast gestion trafic entrant reporting Ce que nous faisons - aussi ● plateforme de données cross-industry (Caria, PubID, ARPP TV) © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  78. 78. Experience & Feedback on Cloud Services Smoke & Mirrors use case/requirement ● “Follow the sun” creative processes and project management between different global offices ○ ability to share media/project data ○ central management of local silo’s of storage and compute ● Secure client media sharing between competing companies and the client ○ provide shared access between a number of facilities working for the same client without compromising other unrelated data or client work ● Reduce the need for local infrastructure ○ business rates, environmental costs and power are at a premium within Soho © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  79. 79. Experience & Feedback on Cloud Services MirriAd Technology use case/requirement ● Multiple local infrastructures for storage and compute around the world ○ not scalable as the business grows ○ need to maximise on resource availability ○ ability to receive, process and deliver content to and from any silo for multiple clients ○ centrally manage and allocate access resources across sites © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  80. 80. Experience & Feedback on Cloud Services IMD use cases Europe Asia Roadmap 1 new delivery point 5 years ago: months Today: weeks Next: hours SLA: days -> hours -> minutes © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  81. 81. Experience & Feedback on Cloud Services Framework for Interoperable Media Services architecture © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  82. 82. Experience & Feedback on Cloud Services About Human Skills ● ● ● ● ● ● The “DevOps” concept See frameworks like Puppet Labs “Infrastructure as a code” Continuous Integration > Unit tests Application Profiling > Dashboards Strong team spirit : iterative process / collaborative tasks management. © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  83. 83. Experience & Feedback on Cloud Services Human challenges Undo silos Ease interaction between business, operations and technology ● ● ● ● ● ● ● ● ● ● ● ● ● Agile (several flavours,,) Also infrastructure ! User-friendly request templates Test-oriented development Automated testing Continuous delivery DevOps Information radiators Change culture rather than expert culture,,, Product Office team “Remove!” culture Explicitation & scénarisation des tâches support Low (implicit) admin © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  84. 84. Experience & Feedback on CLoud Services Business model evolutions regarding : ● Cost Structure ● Technical partnerships ● Key activities ● Revenue streams ● Customer relationships © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
  85. 85. Experience & Feedback on Cloud Services Business challenges Context ● ● ● digital = free b2c call center support culture Security, availability, resilience pre-conceptions Ecosystem changes ● ● ● Less professionnal, fragmented tv vs digital collaboration vs responsability What client pays for ● ● ● ● No business model for collaborations apps and services Delivery not just an extension of collaboration Commoditized technical means is not commoditization of services IMD historical pricing model = “per send”. Does not reflect actual content of services © mesclado 2013 – All rights reserved ‘Media Engineering Intelligence’ seminar – 3rd October 2013
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