Persuasive Message


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  • First impression!
  • Persuasive Message

    1. 1. Persuasive Messages
    2. 2. Target Audience:Students that are taking the course & not reading the assigned articles
    3. 3. Motives For Not Reading• Students generally rely on exams as they mostly have higher percentages than class participation.• They mostly choose not to come to classes and study right before the exams
    4. 4. Syllabus: 75%Types of Assessment and Learning Goals:Participation– 50%(Class discussion on the date’s assign material including chapters& cases) 25%Pop Quizzes 10%Midterm 15%Final
    5. 5. REASON WHY?• People like to have a reason. A reason helps people make a decision and justify their action• Attaching a reason to a request increases the rate of reading assigned material before coming to classBecause, You will get higher grades You will not accumulate material before exam You will not have lower grades compared to your peers
    6. 6. Principles of Persuasion• The Principle of Consensus or Social Proof – This syllabus is obliged to everyone taking the class – It requires coming to class prepared, if not the student is most likely to fail because of the grade distribution – Because of that, majority will obey the syllabus – Others will feel uncomfortable and they will eventually follow the majority
    7. 7. -Instructor will remind the grading and the syllabus in themiddle of semester-Students will know how many points they have collected outof the participation percentage.Therefore they will have the chance to compare their grades with ther peers.
    8. 8. ABC Model of PersuasionStandard Learning Hierarchy Cognition Affect BehaviorCognition: Expecting higher gradesAffect: Feeling of self confidence in the classBehavior: Reading the class material ahead and participating actively
    9. 9. High Involvement Emotional Hierarchy Rational Hierarchy Knowledge Base- Consideration of the grading percentages Low Involvement
    10. 10. Functional Theory of AttitudesPriority: Knowledge FunctionSecondly: Ego Defensive Function Self Actualization Ego Needs Maslow’s Hierarchy of Needs
    11. 11. Content: What we say Syllabus ‘distribution of grades’ Instructor tells about the syllabus at the beginning of semester All students are obliged to the syllabus Instructor will announce the standings of students in the middle of semesterContext & Media: How we do it
    12. 12. Perceptual Process: You must read …75% before coming to class…• Sight Sensation Meaning• Sound• Smells Sensory Interpretati Attention Response Receptors on• Tastes• Textures Stimulus Perception
    13. 13. Learning -Operant Conditioning-Negative Reinforcement  To escape negative outcome (devoding of 75% of total grade)
    14. 14. MotivationNot coming to class Homogeneouslyprepared, work distributedload is accumulated workload, higherbefore the exams grades and participation in class Syllabus that Current State reinforces class Desired State participation