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Presented on 4th September by
Benita Cegarra
Managing Difficult Stakeholders
- Pride, Prejudice and People!
Copyright © 20...
BJC Europe
implementing successful business change
2
Copyright © 2015 BJC Europe. All rights reserved
What is a Stakeholde...
BJC Europe
implementing successful business change
3
Copyright © 2015 BJC Europe. All rights reserved
Stakeholders …
• Hav...
BJC Europe
implementing successful business change
4
Copyright © 2015 BJC Europe. All rights reserved
People
• Pride
• Pre...
BJC Europe
implementing successful business change
5
Copyright © 2015 BJC Europe. All rights reserved
Align the Stakeholde...
BJC Europe
implementing successful business change
6
Copyright © 2015 BJC Europe. All rights reserved
What are Principles?...
BJC Europe
implementing successful business change
7
Copyright © 2015 BJC Europe. All rights reserved
A Collaborative Appr...
BJC Europe
implementing successful business change
8
Copyright © 2015 BJC Europe. All rights reserved
How does it work in ...
BJC Europe
implementing successful business change
9
Copyright © 2015 BJC Europe. All rights reserved
Year 2 – Easy Busine...
BJC Europe
implementing successful business change
10
Copyright © 2015 BJC Europe. All rights reserved
Managing Difficult ...
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Managing Difficult Stakeholders - Pride, Prejudice and People

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Benita Cegarra at Fusing the Project World conference at the ITER Project on 4 September 2015

Benita is a practical and pragmatic business trouble shooter with 20 years of experience working from board level to front-line operations in the areas of sales, customer services, supply chain and operational management. A superb communicator, Benita has successfully facilitated and implemented major change across the globe.

A recognised authority on the successful implementation of large-scale change projects and programmes, she is also the author of “Get Off the Touchline… and Make a Difference” and has written many articles on successful project and change management for different specialist publications.

Benita believes that if you are clear and passionate about what you want to do, real transformation is much easier to achieve. Open and energetic, Benita’s approach combines a clear, practical framework with the ability to build relationships, understanding and alignment across different stakeholders.

Transformation Directors hire Benita because she enables them to deliver their objectives quickly and team members enjoy working with her because she makes the complex appear simple, thus enabling on-time delivery of great bottom-line results.

Benita’s presentation will cover the thorny topic of managing difficult stakeholders with the sub-title “Pride, Prejudice and People”, as it is the recognition that people are the key factor in determining whether a project or programme will succeed. Benita will share her thoughts on getting people to commit to change, overcoming resistance and actually finding that you have a lot of support from areas where you don’t expect it.

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Managing Difficult Stakeholders - Pride, Prejudice and People

  1. 1. Presented on 4th September by Benita Cegarra Managing Difficult Stakeholders - Pride, Prejudice and People! Copyright © 2015 BJC Europe Ltd. All rights reserved BJC Europe implementing successful business change
  2. 2. BJC Europe implementing successful business change 2 Copyright © 2015 BJC Europe. All rights reserved What is a Stakeholder? • Someone who owns / has an interest in an activity or process related to the project or programme
  3. 3. BJC Europe implementing successful business change 3 Copyright © 2015 BJC Europe. All rights reserved Stakeholders … • Have one thing in common …
  4. 4. BJC Europe implementing successful business change 4 Copyright © 2015 BJC Europe. All rights reserved People • Pride • Prejudice • Perception Stakeholders have these … and they are all different!
  5. 5. BJC Europe implementing successful business change 5 Copyright © 2015 BJC Europe. All rights reserved Align the Stakeholders • When? – At the very beginning of the Project • Why? – To have the difficult conversations up front • What? – Create a set of Principles that align their views
  6. 6. BJC Europe implementing successful business change 6 Copyright © 2015 BJC Europe. All rights reserved What are Principles? • A set of statements that: – Are championed by senior management – Articulate the organisation's vision – Are directly tied to the business – Are specific enough to drive behaviour – Are limited in number – Enable effective decision making – Are the cornerstone for managing change “Principles: An anchor in the sea of change”
  7. 7. BJC Europe implementing successful business change 7 Copyright © 2015 BJC Europe. All rights reserved A Collaborative Approach • Use a collaborative approach for engagement • Keep your stakeholders informed • Engage and involve them regularly • Get them to update the organisation • Help them to “own” the change
  8. 8. BJC Europe implementing successful business change 8 Copyright © 2015 BJC Europe. All rights reserved How does it work in practice? Castrol Marine • Year 1 – Loss making • Year 2 – Small profit • Year 4 – 10 fold increase in profit • Year 7 – 35 fold increase in profit ... How?
  9. 9. BJC Europe implementing successful business change 9 Copyright © 2015 BJC Europe. All rights reserved Year 2 – Easy Business Foundations: Vision Current Status Principle Statements Mobilisation: Project Team Project Plans Budget Diagnose: Appreciative Inquiry Workshops Systems Implications Design: Tool Development Process Design Workshops Operations Manual Implementation: Rollout Workshops Sales “Battle Plans” Customer Visits Systems Changes Manage the Change Stakeholder Agreement & Sign Off Core Team Engagement Plan & Approach Communication Wider Organisation Engagement Customer Engagement Implementation Feedback Jan Jan/Feb Mar/Apr May/June July - Dec
  10. 10. BJC Europe implementing successful business change 10 Copyright © 2015 BJC Europe. All rights reserved Managing Difficult Stakeholders • Remember stakeholders are PEOPLE with – Pride – Prejudices – Perceptions They are not difficult … they are just different!

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