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Presented on 16th June 2016 by
Benita Cegarra
Managing Difficult Stakeholders
- Pride, Prejudice and … People!
Copyright ©...
CATiA
Change & Transformation in Action
2
Copyright © 2016 CATiA. All rights reserved
What is a Stakeholder?
• Someone who...
CATiA
Change & Transformation in Action
3
Copyright © 2016 CATiA. All rights reserved
Stakeholders …
• Have one thing in c...
CATiA
Change & Transformation in Action
4
Copyright © 2016 CATiA. All rights reserved
People
• Pride
• Prejudice
• Percept...
CATiA
Change & Transformation in Action
5
Copyright © 2016 CATiA. All rights reserved
Align the Stakeholders
• When?
– At ...
CATiA
Change & Transformation in Action
6
Copyright © 2016 CATiA. All rights reserved
What are Principles?
• A set of stat...
CATiA
Change & Transformation in Action
7
Copyright © 2016 CATiA. All rights reserved
Regular Engagement
• Use a collabora...
CATiA
Change & Transformation in Action
8
Copyright © 2016 CATiA. All rights reserved
How does it work in practice?
Castro...
CATiA
Change & Transformation in Action
9
Copyright © 2016 CATiA. All rights reserved
Year 2 – Easy Business
Foundations:
...
CATiA
Change & Transformation in Action
10
Copyright © 2016 CATiA. All rights reserved
Managing Difficult Stakeholders
• R...
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Benita Cegarra

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Pride, prejudice and people. Dealing with difficult stakeholders. Benita Cegarra speaking at Bringing Projects to Life conference #eVa21

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Benita Cegarra

  1. 1. Presented on 16th June 2016 by Benita Cegarra Managing Difficult Stakeholders - Pride, Prejudice and … People! Copyright © 2016 Change & Transformation in Action Ltd. All rights reserved CATiA Change & Transformation in Action
  2. 2. CATiA Change & Transformation in Action 2 Copyright © 2016 CATiA. All rights reserved What is a Stakeholder? • Someone who owns / has an interest in an activity or process related to the project or programme
  3. 3. CATiA Change & Transformation in Action 3 Copyright © 2016 CATiA. All rights reserved Stakeholders … • Have one thing in common …
  4. 4. CATiA Change & Transformation in Action 4 Copyright © 2016 CATiA. All rights reserved People • Pride • Prejudice • Perception Stakeholders have these … and they are all different!
  5. 5. CATiA Change & Transformation in Action 5 Copyright © 2016 CATiA. All rights reserved Align the Stakeholders • When? – At the very beginning of the Project • Why? – To have the difficult conversations up front • What? – An aligned view that articulates what success means: a set of Principles created together
  6. 6. CATiA Change & Transformation in Action 6 Copyright © 2016 CATiA. All rights reserved What are Principles? • A set of statements that: – Are championed by senior management – Articulate the organisation's vision – Are directly tied to the business – Are specific enough to drive behaviour – Are limited in number – Enable effective decision making – Are the cornerstone for managing change “Principles: An anchor in the sea of change”
  7. 7. CATiA Change & Transformation in Action 7 Copyright © 2016 CATiA. All rights reserved Regular Engagement • Use a collaborative approach throughout • Keep your stakeholders informed • Engage and involve them • Get them to update the organisation • Help them to “own” the change
  8. 8. CATiA Change & Transformation in Action 8 Copyright © 2016 CATiA. All rights reserved How does it work in practice? Castrol Marine • Year 1 – Loss making • Year 2 – Small profit • Year 4 – 10 fold increase in profit • Year 7 – 35 fold increase in profit ... How?
  9. 9. CATiA Change & Transformation in Action 9 Copyright © 2016 CATiA. All rights reserved Year 2 – Easy Business Foundations: Vision Current Status Principle Statements Mobilisation: Project Team Project Plans Budget Diagnose: Appreciative Inquiry Workshops Systems Implications Design: Tool Development Process Design Workshops Operations Manual Implementation: Rollout Workshops Sales “Battle Plans” Customer Visits Systems Changes Manage the Change Stakeholder Agreement & Sign Off Core Team Engagement Plan & Approach Communication Wider Organisation Engagement Customer Engagement Implementation Feedback Jan Jan/Feb Mar/Apr May/June July - Dec
  10. 10. CATiA Change & Transformation in Action 10 Copyright © 2016 CATiA. All rights reserved Managing Difficult Stakeholders • Remember stakeholders are PEOPLE with – Pride – Prejudices – Perceptions They are not difficult … they are just different!

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