Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Multichannel and social media measuring

1,435 views

Published on

Measuring multichannel customer experiences. Petri Mertanen's presentation at Internet Marketing Conference in Helsinki. September 16, 2010.

Published in: Education
  • Be the first to comment

Multichannel and social media measuring

  1. 1. NXC – OPEN RELIABLE Measuring multichannel customer experiences Internet Marketing Conference Helsinki September 16, 2010
  2. 2. Business optimization © NXC Finland Oy
  3. 3. Insights for leargning customer behaviour and optimizing marketing communication © NXC Finland Oy
  4. 4. © NXC Finland Oy
  5. 5. © NXC Finland Oy
  6. 6. © NXC Finland Oy
  7. 7. © NXC Finland Oy
  8. 8. © NXC Finland Oy
  9. 9. © NXC Finland Oy
  10. 10. TV advertising study • • URL appearing during the TV ad: 60,0 % Unique URL with those ads which included th URL: 8,7 % Source: http://www.mertanen.info/2009/03/tv-advertising-and-web-analytics-study.html © NXC Finland Oy
  11. 11. © NXC Finland Oy
  12. 12. © NXC Finland Oy
  13. 13. © NXC Finland Oy
  14. 14. © NXC Finland Oy
  15. 15. © NXC Finland Oy
  16. 16. © NXC Finland Oy
  17. 17. © NXC Finland Oy
  18. 18. © NXC Finland Oy
  19. 19. © NXC Finland Oy
  20. 20. © NXC Finland Oy
  21. 21. © NXC Finland Oy
  22. 22. © NXC Finland Oy
  23. 23. http://www.webanalysts.info/webanalytics/quick-response-codes-help-cross-channel-measurement/ © NXC Finland Oy
  24. 24. © NXC Finland Oy
  25. 25. © NXC Finland Oy
  26. 26. © NXC Finland Oy
  27. 27. © NXC Finland Oy
  28. 28. © NXC Finland Oy
  29. 29. Sales between channels 70,00% 60,00% 50,00% 40,00% Mail Phone Internet 30,00% 20,00% 10,00% 0,00% © NXC Finland Oy
  30. 30. Common key? © NXC Finland Oy
  31. 31. © NXC Finland Oy
  32. 32. © NXC Finland Oy
  33. 33. Petri Mertanen Contact me for the www.mertanen.info Twitter: @mertanen presentation? Skype:petrimertanen petri@nxc.fi Tel. +358 400 792 616 NXC Finland Oy Pasilanraitio 9 FIN-00240 Helsinki beetagg.com © NXC Finland Oy

×