Multichannel and social media measuring

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Measuring multichannel customer experiences. Petri Mertanen's presentation at Internet Marketing Conference in Helsinki. September 16, 2010.

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Multichannel and social media measuring

  1. 1. NXC – OPEN RELIABLE Measuring multichannel customer experiences Internet Marketing Conference Helsinki September 16, 2010
  2. 2. Business optimization © NXC Finland Oy
  3. 3. Insights for leargning customer behaviour and optimizing marketing communication © NXC Finland Oy
  4. 4. © NXC Finland Oy
  5. 5. © NXC Finland Oy
  6. 6. © NXC Finland Oy
  7. 7. © NXC Finland Oy
  8. 8. © NXC Finland Oy
  9. 9. © NXC Finland Oy
  10. 10. TV advertising study • • URL appearing during the TV ad: 60,0 % Unique URL with those ads which included th URL: 8,7 % Source: http://www.mertanen.info/2009/03/tv-advertising-and-web-analytics-study.html © NXC Finland Oy
  11. 11. © NXC Finland Oy
  12. 12. © NXC Finland Oy
  13. 13. © NXC Finland Oy
  14. 14. © NXC Finland Oy
  15. 15. © NXC Finland Oy
  16. 16. © NXC Finland Oy
  17. 17. © NXC Finland Oy
  18. 18. © NXC Finland Oy
  19. 19. © NXC Finland Oy
  20. 20. © NXC Finland Oy
  21. 21. © NXC Finland Oy
  22. 22. © NXC Finland Oy
  23. 23. http://www.webanalysts.info/webanalytics/quick-response-codes-help-cross-channel-measurement/ © NXC Finland Oy
  24. 24. © NXC Finland Oy
  25. 25. © NXC Finland Oy
  26. 26. © NXC Finland Oy
  27. 27. © NXC Finland Oy
  28. 28. © NXC Finland Oy
  29. 29. Sales between channels 70,00% 60,00% 50,00% 40,00% Mail Phone Internet 30,00% 20,00% 10,00% 0,00% © NXC Finland Oy
  30. 30. Common key? © NXC Finland Oy
  31. 31. © NXC Finland Oy
  32. 32. © NXC Finland Oy
  33. 33. Petri Mertanen Contact me for the www.mertanen.info Twitter: @mertanen presentation? Skype:petrimertanen petri@nxc.fi Tel. +358 400 792 616 NXC Finland Oy Pasilanraitio 9 FIN-00240 Helsinki beetagg.com © NXC Finland Oy

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