What if 2010 program

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What if 2010 program

  1. 1. EDUCATION FOOTWEAR CONSUMER GOODS MUSEUMS INFORMATION DIGITAL MARKETING FROZEN TREATS WATER COMMUNITY WHAT IF ? #WhatIF10
  2. 2. T TABLE OF CONTENTS hank you all for attending What If, the first annual innovation summit at the Fisher College of Business. Innovation Fisher has been blessed to have the strong level of student and community engagement necessary to put on an event such as What If. The organization, which did not FRONT COVER exist as recently as June 2009, has grown to include over 120 Fisher graduate students interested in incorporating innovation practice into their careers and daily lives. These students have given their time and talent to build what we think will be one of the pillar student organizations within Fisher. All of this could not have been done without a strong commitment from the Columbus community and the Fisher Welcome Letter From IF College of Business faculty and staff. Innovation Fisher President Dave Shaw Table of Contents will be able to offer Innovation Fellowships, paid internship placements, to its members as well as paid, external consulting engagements thanks to the partner organizations that have What is Innovation Defined demonstrated a belief in innovation as a key component of Innovation FIsher business training. In addition to the tireless work of the Innovation Fisher Thursday’s Schedule Thursday’s Schedule leadership team, we can owe much of our success to Michael Bills, whose role as advisor of Innovation Fisher has opened up countless doors and opportunities for the group. He and IF Speaker Bios have been aided by strong faculty support through Karen Wruck Speaker Bios and others and we are supremely thankful to Fisher for helping IF grow. Friday Invitation Speaker Bios Finally, we cannot thank the slate of speakers for Thursday and Friday’s events enough for offering their time and effort to What If, providing an amazing foundation that will only grow as IF grows and matures. Thank you for such an amazing inaugural event. Enjoy What If and thank you for supporting Innovation Fisher. David Shaw BACK COVER: Space for Doodling Founder & President, Innovation Fisher 1|2
  3. 3. Innovation refers to the new products, services, business models, processes and other initiatives which drive top-line revenue growth in a consumer-focused, multidisciplinary, holistic manner. Innovation can mean different things to different people and is for Innovation Fisher an evolving concept seen through the lens of practical, real-world implementations of innovation practice principles. 3|4
  4. 4. EVENTS FOR THURSDAY MAY 6 th B ICE CREAM R TASTING E UNDER THE TENT- A A TASTING K WITH JENI BRUCE LAVASH KELLY MOONEY PECHA KUCHA MICHAEL BILLS LARRY SANGER DEAN POON MARTIN KEEN JENI BRITTON SHERRI GELDIN PETER THUM 5|6
  5. 5. SPEAKER was one of the major contributors to the creation of P&G’s Always feminine products business – with current global sales of over 5 billion dollars. He holds over 30 patents for various paper BIOS and disposable products. SHERRI GELDIN Director, The Wexner Center for the Arts Sheri Geldin has been the director of the Wexner Center for the Arts for the past 17 years. Under her leadership, the Wexner CHRISTINE A. POON Center has become one of the foremost contemporary art Dean, The Fisher College of Business venues, known for its global reach and variety of programs in Christine A. Poon was appointed Dean and John W. Berry, Sr. the visual, performing, film, media and design arts. Geldin was Chair in Business at The Max M. Fisher College of Business at recognized as one of the 20 leading international art museum The Ohio State University in April 2009. Poon comes to Fisher directors in the December 2009 art issue of “Vanity Fair, elected ” after a 30-year career in the health-care industry, most recently chair of the Andy Warhol Foundation for the Visual Arts in New as vice chairman and worldwide chairperson of Pharmaceuticals York City, and most notably received the Chevalier de l’ Ordre at Johnson & Johnson. She served as a member of the des Arts et des Lettres by the French cultural Ministry in Paris for company’s Board of Directors and Executive Committee and her demonstrated commitment to furthering the arts throughout was responsible for managing the pharmaceutical businesses the world. Prior to her position as director of the Wexner Center, of the company. Her areas of expertise include domestic and Geldin served for many years as associate art director for the international business operations and sales and marketing. Museum of Contemporary Art, Los Angeles. Geldin received both her Bachelor of Arts degree in Art History and her MBA MARTIN KEEN with a specialization in Arts Management from UCLA. Founder, Keen Footwear As head of Keen Design Studio, an industrial design firm PETER THUM based in Rhode Island, Martin Keen found himself frustrated Social Entrepreneur, Founder Ethos Water and unfulfilled working with footwear brands that placed a Thum had the idea for Ethos Water in 2001 while working for premium on disposable fashion and quick profit over function McKinsey & Company on a project in South Africa where he saw and sustainability. This led Keen to develop a new brand known water issues firsthand. Thum led Ethos as President through instead for practicality, utility, integrity and leadership in its social its acquisition by Starbucks in 2005. From 2005 to 2008, he and environmental commitments. The company that bears his managed Ethos and other businesses as a vice president of name is now the fastest-growing outdoor brand in the world Starbucks and guided its philanthropy as a Director of the offering more than 800 styles of footwear, bags and socks. Starbucks Foundation. Starbucks donates US$0.05 per bottle Since 2004, KEEN® has partnered with more than 19 global sold to the Ethos Water mission. To date, Ethos Water has environmental, conservation and social non-profit organizations generated more than $6.2 million for water programs around and has distributed more than $2.4 million. With limited the world, helping more than 420,000 people get access to safe resources and widely different goals, KEEN®’s Hybrid.Care water, sanitation and hygiene education. partners have promoted change through community, education and understanding. LARRY SANGER Co-founder, Wikipedia BRUCE LAVASH Larry Sanger is best known as co-founder of Wikipedia and Research Fellow, Vic Mills Society, Procter & Gamble founder of Citizendium, a newer wiki encyclopedia project that Bruce Lavash, a native of Cincinnati, Ohio, is an OSU Mechanical combines public participation with gentle expert guidance, and Engineering alumnus, earning a BSME in 1977 and an MSME in requires real names of all contributors. He now devotes most 1978. Since then, he has been at Procter & Gamble, mostly in of his time to WatchKnow.org, an educational video site for the research and development of tissue/towel and disposable children. Dr. Sanger has frequently spoken and written about products. He is presently a Research Fellow in P&G’s Victor collaborative content and related subjects. He has also taught Mills Society, which recognizes P&G’s top technologists with a philosophy, specializing in epistemology, at OSU. He grew up in sustained track record of business building innovations. Bruce Anchorage, Alaska, received his B.A. in philosophy from Reed College and his Ph.D. in philosophy from Ohio State in 2000. 7|8
  6. 6. PLEASE COME BACK KELLY MOONEY President, Chief Experience Officer, Resource Interactive As President and Chief Experience Officer of Resource TOMORROW AND Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. A twenty-five year veteran of consumer-centric marketing, she is industry- renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions. A widely influential thought leader and JOIN US FOR MORE often-quoted industry expert, Mooney is also the author of two game-changing business books: The Ten Demandments and The Open Brand. PECHA KUCHA JENI BRITTON WITH STUDENTS FROM THE FISHER Founder, Jeni’s Splendid Ice Cream Jeni Britton Bauer became inspired to make artisan ice creams while working at a French patisserie. Drawing on the practices COLLEGE OF of a traditional pastry kitchen, Jeni created her own techniques to make American ice creams that are less sweet and more flavorful. Each batch of Jeni’s ice creams is carefully tended to; each flavor artfully achieved with fresh ingredients found in the Ohio countryside as well as responsibly-raised exotics from around the world. All of Jeni’s ice creams, sauces, pralines and BUSINESS. marshmallows are handcrafted in Jeni’s production kitchen in Columbus, Ohio. Jeni’s Splendid Ice Creams has experienced rapid growth and now boasts 5 shops and a robust online MAY 7th, 9 AM- 12 PM business. MICHAEL BILLS @ MASON HALL Executive In Residence, The Fisher College of Business Fisher graduate students will be given the floor on Friday to speak about With two decades of experience in new product and brand their own areas of passion in presentations consisting of 20 slides innovation, Michael is an internationally recognized expert displayed for 20 seconds each. These presentations will not only provide on consumer- centricity and the creation of integrated, multi an avenue for students to talk about the areas they care about most, –channel experiences for companies as diverse as GE, but will show to the business leaders, faculty and fellow students in Calvin Klein, Microsoft, Coca-Cola and Apple. As Executive attendance the diversity of thought among Fisher students. in Residence at The Ohio State University’s Fisher College of Business, Bills teaches graduate-level courses in innovation process and brand marketing and has developed numerous platform elements for Fisher’s Innovation Initiative. Prior to :20 :40 1:00 1:20 1:40 20 joining Fisher, he was Managing Partner, the Americas for international consulting firm, Fitch (a division of WPP) and was SLIDES 2:00 2:20 2:40 3:00 3:20 President and Partner of Retail Planning Associates. His work has taken him around the world with engagments in over 17 X countries and he has appeared regularly on CNBC, CNN and Sky Radio and is quoted has been leading publications including 3:40 4:00 4:20 4:40 5:00 20 Time, BusinessWeek and Fortune Magazine. SECONDS 5:20 5:40 6:00 6:20 6:40 9 | 10
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