Building new product is an exciting phase in the career of every Product Manager and each Product Manager would yearn for an opportunity to conceptualize, build and launch new products. The primary goal of every product manager is to ensure the commercial success of the new product. Yet, only 50% of new products succeed . New product development is definitely a challenge and Product Manager falters somewhere during the course of building a new product. In order to provide some guidance to build new products, I decided to drop my experiences of building a new product. Please note that some of the information listed as part of this guide may be biased because of my experiences of building and sustaining B2B HW product of an existing product line.
Through elaborating my experiences of building the new product in this eBook I have structured actionable plans for successfully building the new product that is:
• Built on a foundation of strong product vision formulated after careful consideration of customer analysis, market analysis, industry trends, technology trends etc.
• Built in alignment with customer real needs and as desired by them.
• Built not just for needs of today but for needs of tomorrow.
• Built with all essential attributes that drive customer preferences to buy the new product.
The primary reason for drafting the guide is to streamline my experiences of building a new product and share actionable points as part of the guide. I have learned about Product Management by reading books, blogs, articles etc and primarily through my role as a Product Manager. The guide is a way of giving back to my fraternity and sharing my experiences. I would be deeply humbled if someone finds the guide helpful and I am open to comments to make it better. The information shared in this guide is already available in my blog @ www.ProductGuy.in. I appreciate if you could visit my blog and drop your thoughts/comments.