Merqurio Pharma’s CSO:<br />The iPad-basedContractSellingOrganizationfor<br />medical science information <br />
                               Merqurio Pharma – Profile<br />MerqurioPharma, conformingtoItalianlaws, providesScientific ...
Merqurio Pharma: Street Reps<br />Street Reps network<br />MerqurioStreet Reps network is made up of 120 people who have r...
                                      Merqurio Pharma: Street Rep<br />The first iPad-basedcontractsalesorganization for m...
Why Merqurio Pharma’s CSO?<br />AdvantagesforPharmaceuticalCompanies<br />The benefitstopharmaceuticalcompanieschoosingMer...
Contractsolutions<br />Merqurio pharma’s CSO offers the followingcontractsolutions:<br /><ul><li>Licensingis a contractsol...
Fosteringis a contractsolutionwherecosts are based on commissions and basic management costsagreedwith the commissioning c...
Purchasing part of meeting is a contractsolutionwherea streetrephas a flexiblecontractwhichallowseveryrep to propose, duri...
 The strengths<br />MerqurioPharma’s strong points are:<br /><ul><li>Integrationbetweendifferentcommunicationchannels, tha...
 A proper and ongoing training program, to boostprofessional, medical and communicativeskills;
SinceJuly, implementationofaniPad-based system tomaximize the efficiencyofthe relationshipwithphysicians;</li></ul>-Networ...
                                      Merqurio Pharma: Street Rep<br />Merqurio’s CSO: activityareas<br />2<br />1<br />1<...
                                      Merqurio Pharma: Street Rep<br />	Merqurio Pharma’s ContractSellingOrganization<br /...
                                      Merqurio Pharma: Street Rep<br />Merqurioisabletoprovidedifferentkindofreportsaccord...
Numberofsamplesforcountry, brick, microbrick and target
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Merqurio pharma’s CSO: the iPad-based Contract Selling Organization for medical science information

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Merqurio pharma’s CSO: the iPad-based Contract Selling Organization for medical science information

  1. 1. Merqurio Pharma’s CSO:<br />The iPad-basedContractSellingOrganizationfor<br />medical science information <br />
  2. 2. Merqurio Pharma – Profile<br />MerqurioPharma, conformingtoItalianlaws, providesScientific Information aboutdrugsproducedby Merqurio and itsthirdparties.<br /> Merqurio Pharma hastwodifferent Reps’ network formedical science information: phone Reps and street Reps<br />
  3. 3. Merqurio Pharma: Street Reps<br />Street Reps network<br />MerqurioStreet Reps network is made up of 120 people who have remarkable sale experiences and skills and proven knowledge of the Italian pharmaceutical market .<br />They are distributed all over the Italian territory.<br />Merqurio’s CSO is coordinated by six area managers.<br />
  4. 4. Merqurio Pharma: Street Rep<br />The first iPad-basedcontractsalesorganization for medical science information.<br />Merqurio Pharma’s CSO is the first Ipad-based network in EuropethatmeetsPharmaCompaniesneedtooutsourcescientificinformation, lower management costsand buildeffective and efficientrelationshipswithphysicians.<br />
  5. 5. Why Merqurio Pharma’s CSO?<br />AdvantagesforPharmaceuticalCompanies<br />The benefitstopharmaceuticalcompanieschoosingMerqurioPharma CSO dependon the varietyofcontractsolutions: Merqurio isable to deliver a package ofservicesat a low price and free fromanylegalobligations and management tasks.<br />
  6. 6. Contractsolutions<br />Merqurio pharma’s CSO offers the followingcontractsolutions:<br /><ul><li>Licensingis a contractsolutionthatinvolves a fixedcost for each sold unit set byMerqurioPharma and the commissioning company.
  7. 7. Fosteringis a contractsolutionwherecosts are based on commissions and basic management costsagreedwith the commissioning company and relatedtoitsspecificpromotionalneeds.
  8. 8. Purchasing part of meeting is a contractsolutionwherea streetrephas a flexiblecontractwhichallowseveryrep to propose, during a visitsplitintofourfractions, differentkindofdrugs or servicesprovidedbydifferentpharmaceuticalcompanies.</li></li></ul><li> The strengths<br />MerqurioPharma’s strong pointsare:<br /><ul><li>Broad and wide-ranging networkextendedallover the country, addressingwelldefinedtargets;</li></ul>- An accurate selection and recruitmentofreps, (ItalianD.L. 219/06) notonlybased on experience and expertise, butaboveallrelationalskills, assessing reps’ customerretentionabilities- GPs, gynaecologists, odontologistsand obstetricians – and theirproduct and service orientedapproach; <br />
  9. 9. The strengths<br />MerqurioPharma’s strong points are:<br /><ul><li>Integrationbetweendifferentcommunicationchannels, thanksto itsownCMS, whichallows to work with the fieldforceonline and byphone at the sametime;
  10. 10. A proper and ongoing training program, to boostprofessional, medical and communicativeskills;
  11. 11. SinceJuly, implementationofaniPad-based system tomaximize the efficiencyofthe relationshipwithphysicians;</li></ul>-Network constantlymonitoredthrough the TMS system<br />
  12. 12. Merqurio Pharma: Street Rep<br />Merqurio’s CSO: activityareas<br />2<br />1<br />1<br />12<br />TOT: 120 REPs<br />5<br />8<br /><ul><li> 2 North area managers: 43 REP</li></ul>11<br />4<br />7<br /><ul><li> 2 Centre area managers: 29 REP</li></ul>3<br />3<br />3<br /><ul><li> 2 South area managers: 48 REP</li></ul>11<br />2<br />1<br />13<br />10<br />3<br />5<br />3<br />7<br />12<br />
  13. 13. Merqurio Pharma: Street Rep<br /> Merqurio Pharma’s ContractSellingOrganization<br /> represents a unique opportunity to meet different targets with:<br />Low costs<br />Network constantlymonitored and checked<br />Staff with proven experience and knowledge of the Italian pharmaceutical market . <br />Flexible to anynecessity<br />Full awareness of specialists’ targets<br />Abilitytobuildlastingrelathionships<br />Flexible and adaptableto market and customerneeds<br />Highly motivated staff<br />Accurate and precise organization<br />Monthly ETMS management and client reporting. <br />
  14. 14. Merqurio Pharma: Street Rep<br />Merqurioisabletoprovidedifferentkindofreportsaccordingto company requirements:<br />Reports will be sent weekly and will point out:<br /><ul><li>Numberofvisitforcountry, brick, microbrick and target
  15. 15. Numberofsamplesforcountry, brick, microbrick and target
  16. 16. TMS detailsofthispresentation</li></li></ul><li> Merqurio Pharma: Street Rep<br /> The delivery of the sample will be certified by returning the delivery receipt (‘Velina’) to the company.Every ‘Velina’ includes: - Physician’s stamp - Physician’s signature - Date of delivery<br />Rep’s name/surname<br />Nameof sample Numberof sample <br />Date<br />Physician’s stampand signature<br />
  17. 17. Merqurio Pharma: Street Rep<br />Merqurio Pharma has a continuous and constant training system for its Reps which is organized in two different ways:<br /><ul><li> Online Educational Training
  18. 18. Classroomtraining</li></ul>E-learning isconstantlymonitoredby Merqurio Medical Management.<br />All training coursesare officialand certified.<br />
  19. 19. Merqurio Pharma: Street Rep<br /><ul><li>Doceboisan open source for e-learning (LMS e LCMS) usedbyuniversities and firms.
  20. 20. Doceboconsistsof 53 functionsthat are suitabletoanyteachingmethod (self-study, blendedlearning, cooperative learning)</li></li></ul><li>Merqurioscientific information network is at the top level<br />ofskill– willapproachesin ordertoprovide<br />successfulpromotional<br />tools and methods<br />

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