HELLO.
WHO MOVED
                                       MY BRAIN?
                                       REVALUING
              ...
MIKE
MULEDESIGN.COM
http://flic.kr/p/3u3hFj
YOU ARE A
 BIG
BARGAIN.
YEAH.
BUT, WHY?
KNOWLEDGE WORK
   IS MOSTLY

IN YOUR HEAD
      &
  INVISIBLE
KNOWLEDGE
WHUH, NOW?
BLACK BOX CAREER
{}
 specs
meetings
 email
 pizza
  etc.
           (thing you do)


               plop!



            Flawless
         ...
REMEMBER
RICHARD
SCARRY?
Copyright © Random House, Inc.
Copyright © Random House, Inc.
Copyright © Random House, Inc.
Copyright © Random House, Inc.
Copyright © Random House, Inc.
(A DRAMATIZATION)
EXHIBIT A




                           6
      BERRY WATSON, CA. 197
GRANDPA’S JOB




1933   1940   1950   1960   1966
Boss




           Grandpa



Deadbeat    Deadbeat   Deadbeat
Other
                Main               Boss
                Boss

                                               Old Bos...
OPPORTUNITY COST
∞
SELFISH?

HARD-LY.
FINITE TIME,
FINITE ATTENTION




Concept: Joel Spolsky / JoelOnSoftware.com
SO?
FIVE PATTERNS
(THINGS THAT TEND TO WORK)
FIVE PATTERNS
1 Identify Leaks
2 Govern Access
3 Minimize Notifications
4 Work in Dashes
5 Renegotiate
IDENTIFY LEAKS
GOVERN ACCESS
WHO GETS ACCESS   NOW?
MINIMIZE
NOTIFICATIONS
“DING!”
WORK IN
DASHES
TRAINING:
10/50 DASH
10 min Collect & Process
50 min Work
10 min Collect & Process
Etc...
RENEGOTIATE
QUALIFYING
“YES”
QUALIFYING
“YES”
       • Kinda
       • Maybe
       • Later
       • A Little
FIVE PATTERNS
1 Identify Leaks
2 Govern Access
3 Minimize Notifications
4 Work in Dashes
5 Renegotiate
HERE’S YOU:
OK, GENIUS,
SO, WHO DID
MOVE MY BRAIN?
HERE’S ME:
ANYONE WHOM
YOU’VE LET
MOVE YOUR BRAIN.
BE A DAD
THANKS.
(NOW, YOU.)
REALLY. THANKS.
WHO MOVED
                                       MY BRAIN?
                                       REVALUING
              ...
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
Who Moved My Brain? Revaluing Time & Attention (4/10 edition)
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Who Moved My Brain? Revaluing Time & Attention (4/10 edition)

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Time and attention are a knowledge worker’s most precious and irreplaceable natural resources. And, yet, most of us find our lives riddled with attention leaks that sap hours from every week. What can we do to understand where those leaks are coming from? And how we can start to command greater respect for time and attention — as well as ensuring that we respect that of our colleagues?

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  • Thanks for including the video. The title and slides reminded me very much of Howard Rheingold's recent work on Infotention.
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Who Moved My Brain? Revaluing Time & Attention (4/10 edition)

  1. HELLO.
  2. WHO MOVED MY BRAIN? REVALUING TIME & ATTENTION MERLIN MANN 43FOLDERS.COM Who Moved My Brain? by Merlin Mann is ©2010 Merlin Mann. It is licensed for reuse under a Creative Commons BY-NC-ND License. Based on a work at www.43folders.com.
  3. MIKE MULEDESIGN.COM
  4. http://flic.kr/p/3u3hFj
  5. YOU ARE A BIG BARGAIN.
  6. YEAH. BUT, WHY?
  7. KNOWLEDGE WORK IS MOSTLY IN YOUR HEAD & INVISIBLE
  8. KNOWLEDGE WHUH, NOW?
  9. BLACK BOX CAREER
  10. {} specs meetings email pizza etc. (thing you do) plop! Flawless Work jo b! re at G
  11. REMEMBER RICHARD SCARRY?
  12. Copyright © Random House, Inc.
  13. Copyright © Random House, Inc.
  14. Copyright © Random House, Inc.
  15. Copyright © Random House, Inc.
  16. Copyright © Random House, Inc.
  17. (A DRAMATIZATION)
  18. EXHIBIT A 6 BERRY WATSON, CA. 197
  19. GRANDPA’S JOB 1933 1940 1950 1960 1966
  20. Boss Grandpa Deadbeat Deadbeat Deadbeat
  21. Other Main Boss Boss Old Boss HR with Questions Committee Primary You Team Secondary Team Sr. Engineer Programming Who Hates You Partner That Marketing Tech Person Committee
  22. OPPORTUNITY COST
  23. SELFISH? HARD-LY.
  24. FINITE TIME, FINITE ATTENTION Concept: Joel Spolsky / JoelOnSoftware.com
  25. SO?
  26. FIVE PATTERNS (THINGS THAT TEND TO WORK)
  27. FIVE PATTERNS 1 Identify Leaks 2 Govern Access 3 Minimize Notifications 4 Work in Dashes 5 Renegotiate
  28. IDENTIFY LEAKS
  29. GOVERN ACCESS
  30. WHO GETS ACCESS NOW?
  31. MINIMIZE NOTIFICATIONS
  32. “DING!”
  33. WORK IN DASHES
  34. TRAINING: 10/50 DASH 10 min Collect & Process 50 min Work 10 min Collect & Process Etc...
  35. RENEGOTIATE
  36. QUALIFYING “YES”
  37. QUALIFYING “YES” • Kinda • Maybe • Later • A Little
  38. FIVE PATTERNS 1 Identify Leaks 2 Govern Access 3 Minimize Notifications 4 Work in Dashes 5 Renegotiate
  39. HERE’S YOU: OK, GENIUS, SO, WHO DID MOVE MY BRAIN?
  40. HERE’S ME: ANYONE WHOM YOU’VE LET MOVE YOUR BRAIN.
  41. BE A DAD
  42. THANKS. (NOW, YOU.)
  43. REALLY. THANKS.
  44. WHO MOVED MY BRAIN? REVALUING TIME & ATTENTION MERLIN MANN 43FOLDERS.COM Who Moved My Brain? by Merlin Mann is ©2010 Merlin Mann. It is licensed for reuse under a Creative Commons BY-NC-ND License. Based on a work at www.43folders.com.

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