JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event
for the Mobile Marketing
Research Industry
WWW.MRMW.NET
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@2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD)
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• Justin Yurk...
@2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Two Goals
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@2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
CONTROL
GROUP...
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Response Rate...
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Device Used b...
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Post Email SM...
@2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Device Used a...
@2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
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Profile of Us...
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Yes, you can ...
@2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Contact Us
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GOLD SPONSORS
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JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event
for the Mobile Marketing
Research Industry
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The Long & Short Survey: Using split-design surveys to gather long insights in a short time - Sprint & Advanis

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Presented by Lori Reiser, Principal Consultant, Advanis
& Justin Yurkovich, User Experience Design Team, Sprint
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net

Published in: Technology, Business
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The Long & Short Survey: Using split-design surveys to gather long insights in a short time - Sprint & Advanis

  1. 1. JULY 16 - 18, 2013, Minneapolis, USA WWW.MRMW.NET The original, premier event for the Mobile Marketing Research Industry
  2. 2. WWW.MRMW.NET TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR GOLD SPONSORS WORKSHOP HOST SILVER SPONSORS PREMIERE SPONSOR NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR
  3. 3. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | • Justin Yurkovich – Sprint, User Experience & Design • Lori Reiser – Advanis THE LONG & SHORT OF MOBILE SURVEYS
  4. 4. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Two Goals 1 2
  5. 5. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | CONTROL GROUP: Full survey TREATMENT 1: Shorter Survey + Optional Section TREATMENT 2: Short Surveys - 4 versions + 5 min option $$$$$ $$$ + $$ (opt.) $$$ Methodology
  6. 6. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Response Rate Ctrl, 6.8% TR 1, 5.5% TR 2, 3.9% Completion Rate PC , 15.40 Tablet, 16.30 Phone, 19.20 Minutes to Complete
  7. 7. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Device Used by Invite Method 14% 38% 94% 9% 11% 78% 51% 5% Postcard Email SMS Computer Tablet Phone
  8. 8. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Post Email SMS Post Email SMS Post Email SMS 79% 54% 8% 77% 50% 6% 76% 50% 4% 12% 36% 91% 15% 37% 94% 15% 39% 95% 9% 11% 0.6% 9% 13% 0% 9% 11% 0.5% + 21% 47% 92% 24% 50% 94% 24% 50% 95% Who Completed on Mobile
  9. 9. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Device Used and Stated Future Preference 39% 8% 54% 69% 6% 9% 11% 78% 6% 20% 16% 85% Which device type would you prefer to complete surveys like this? Device used to complete survey
  10. 10. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Profile of Users by Device Used to Complete Survey Mean Age % Female % Employed full- time % Completed college % Caucasian / White Different symbols used in the same row denotes statistically significant differences across groups
  11. 11. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Profile of Users by Device Used to Complete Survey # Calls & Minutes used # Texts # Wireless Emails browsing mobile internet % Wireless cord cut Adopts Technology Earlier Adopts Technology Later
  12. 12. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Yes, you can get good results with less data!
  13. 13. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) | Contact Us @Sprint linkedin.com/company/Sprint @AdvanisInsights @Lori Reiser linkedin.com/company/Advanis
  14. 14. WWW.MRMW.NET TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR GOLD SPONSORS WORKSHOP HOST SILVER SPONSORS PREMIERE SPONSOR NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR
  15. 15. JULY 16 - 18, 2013, Minneapolis, USA WWW.MRMW.NET The original, premier event for the Mobile Marketing Research Industry

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