The 4D approach to qual - Taking research to the top table - See Research

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The 4D approach to qual - Taking research to the top table - See Research

  1. 1. Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by
  2. 2. The 4D approach to qual Taking research to the top table QUAL 360 19th February 2014
  3. 3. A loss of faith?
  4. 4. There’s a new kid on the block
  5. 5. Clients are drowning
  6. 6. Introducing 4D qual research
  7. 7. But first we have to make a confession
  8. 8. The 4D approach to qual
  9. 9. Process The Beginning The Middle The End
  10. 10. People Stakeholders Sample Partners
  11. 11. Discovery Moment + Stuff Space
  12. 12. Delivery Story-telling The Elevator Takeaway
  13. 13. What we’re going to do today…
  14. 14. Brainstorming – 20 mins
  15. 15. Team presentations
  16. 16. A deep dive into the Process The Beginning The Middle The End
  17. 17. The Beginning Gather insights from right from the start
  18. 18. The Middle Are they sitting comfortably?
  19. 19. The End There’s more to learn afterwards
  20. 20. A deep-dive into People Stakeholders Sample Partners
  21. 21. Stakeholders Know who they are and what is critical to them
  22. 22. Sample It’s time to be smarter
  23. 23. Partners Two+ brains better than one
  24. 24. A deep dive into Discovery Moment + Stuff Space
  25. 25. Moment+ Insight gathering is 4Dimensional
  26. 26. Stuff Seeing and touching provokes deeper thoughts and feelings
  27. 27. Space Our finest thinking comes when we are not thinking!
  28. 28. A deep dive into Delivery Story-telling The Elevator Takeaway
  29. 29. Story telling Once upon a time…
  30. 30. The elevator What’s your 30” pitch?
  31. 31. Takeaway mmm
  32. 32. So what’s our elevator pitch? • Quallies need their mojo back • Embrace rather than fear new technologies and big data • Think beyond the isolated research moment • Remember that we’re in the business of in-depth insight (however it’s gleaned) • Keep the faith!
  33. 33. Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by

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