March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partne...
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
Powerpoint TemplatesPowerpoint Templates
Market Research on Trial
Does Market Research Need Reinvention?
Powerpoint TemplatesPowerpoint Templates
The Judge
Dan Foreman – President of ESOMAR
Powerpoint TemplatesPowerpoint Templates
The Judge
Dan Foreman – President of ESOMAR
Powerpoint Templates
Previous investigations (2030 Vision):
• Mobile Market Research will be everywhere
• Mobile Market Re...
Powerpoint Templates
Will Singapore be at the next
Winter Olympics?
Vote Now
Question for the Jury:
1. Yes
2. No
Powerpoint TemplatesPowerpoint Templates
Market Research on Trial
Does Market Research Need Reinvention?
Powerpoint TemplatesPowerpoint Templates
The Prosecution
Robbie Vigers – Managing Director, Lumi
Powerpoint TemplatesPowerpoint Templates
The Prosecution
Robbie Vigers – Managing Director, Lumi
Powerpoint TemplatesPowerpoint Templates
Market Research on Trial
Does Market Research Need Reinvention?
Powerpoint TemplatesPowerpoint Templates
The Defence
????
Powerpoint TemplatesPowerpoint Templates
The Defence
????
Powerpoint TemplatesPowerpoint Templates
Opening Statement
Prosecution
Powerpoint Templates
Witness #1:
B V Pradeep
Global Vice President – CMI – Market Clusters
Powerpoint Templates
Witness #2:
Amy Shi-Nash
Director, R&D Lab at SingTel
Powerpoint Templates
Witness #3:
Ian St-Maurice
McKinsey, Asia-Pacific Marketing & Sales Practice
Powerpoint Templates
Witness #4:
Nic Hall
Director - CSI at TNS Singapore
Powerpoint Templates
Powerpoint Templates
Witness #4:
Nic Hall
Director - CSI at TNS Singapore
Powerpoint Templates
Witness #5:
Maya Madhusoodan
Research Director at Hall & Partners
Powerpoint Templates
Witness #6:
Karthik.Venkatakrishnan
Executive Director - TNS Singapore
Powerpoint Templates
Witness #7:
Neil Gains
TapestryWorks, Behavioural Scientist
The market research
industry is out of date,
boring and needs
reinvention!
What CEOs say about market research
Not very Very
Source: ESOMAR Research World / ARF (2005)
Is market research in denial?
Source: Boston Consulting Group (2009)
“I’m so tired of getting reams of data ….”
Brand Manager, Travel Industry (source: BCG)
“I want something that links financial
performance to consumer thinking.” Marketing VP, CPG (source: BCG)
The voice of the customer in the board room
The business of pattern recognition
Divider slide
Divider slide
Chief Insight Officer?
• Voice of the customer
• Connecting the dots
• Simplifying complexity
Thank You
www.tapestryworks.asia
Powerpoint Templates
Witness #7:
Neil Gains
TapestryWorks, Behavioural Scientist
Powerpoint Templates
Witness #8:
Christophe Ovaere
ZappiStore, Sales & Marketing Director
Powerpoint TemplatesPowerpoint Templates
Closing Statement
Prosecution
Powerpoint Templates
See the whites of their eyes:
Powerpoint TemplatesPowerpoint Templates
Closing Statement
Prosecution
Powerpoint Templates
Further Evidence:
Powerpoint Templates
Page 38
Does the Market Research
industry need to be reinvented?
1. Yes
2. No
Vote Now
Question for t...
Powerpoint Templates
The Verdict:
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partne...
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
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Market Research on Trial - Does Market Research Need Reinvention - Lumi

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Market Research on Trial - Does Market Research Need Reinvention - Lumi

  1. 1. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  2. 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  3. 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  4. 4. Powerpoint TemplatesPowerpoint Templates Market Research on Trial Does Market Research Need Reinvention?
  5. 5. Powerpoint TemplatesPowerpoint Templates The Judge Dan Foreman – President of ESOMAR
  6. 6. Powerpoint TemplatesPowerpoint Templates The Judge Dan Foreman – President of ESOMAR
  7. 7. Powerpoint Templates Previous investigations (2030 Vision): • Mobile Market Research will be everywhere • Mobile Market Research will have invented new methodologies • The industry will be 10 X larger • We will laugh at how stupid we were in 2013 • There will be some major industry extinctions • Here today are the pioneers – holding the sword of Damocles
  8. 8. Powerpoint Templates Will Singapore be at the next Winter Olympics? Vote Now Question for the Jury: 1. Yes 2. No
  9. 9. Powerpoint TemplatesPowerpoint Templates Market Research on Trial Does Market Research Need Reinvention?
  10. 10. Powerpoint TemplatesPowerpoint Templates The Prosecution Robbie Vigers – Managing Director, Lumi
  11. 11. Powerpoint TemplatesPowerpoint Templates The Prosecution Robbie Vigers – Managing Director, Lumi
  12. 12. Powerpoint TemplatesPowerpoint Templates Market Research on Trial Does Market Research Need Reinvention?
  13. 13. Powerpoint TemplatesPowerpoint Templates The Defence ????
  14. 14. Powerpoint TemplatesPowerpoint Templates The Defence ????
  15. 15. Powerpoint TemplatesPowerpoint Templates Opening Statement Prosecution
  16. 16. Powerpoint Templates Witness #1: B V Pradeep Global Vice President – CMI – Market Clusters
  17. 17. Powerpoint Templates Witness #2: Amy Shi-Nash Director, R&D Lab at SingTel
  18. 18. Powerpoint Templates Witness #3: Ian St-Maurice McKinsey, Asia-Pacific Marketing & Sales Practice
  19. 19. Powerpoint Templates Witness #4: Nic Hall Director - CSI at TNS Singapore
  20. 20. Powerpoint Templates
  21. 21. Powerpoint Templates Witness #4: Nic Hall Director - CSI at TNS Singapore
  22. 22. Powerpoint Templates Witness #5: Maya Madhusoodan Research Director at Hall & Partners
  23. 23. Powerpoint Templates Witness #6: Karthik.Venkatakrishnan Executive Director - TNS Singapore
  24. 24. Powerpoint Templates Witness #7: Neil Gains TapestryWorks, Behavioural Scientist
  25. 25. The market research industry is out of date, boring and needs reinvention!
  26. 26. What CEOs say about market research Not very Very Source: ESOMAR Research World / ARF (2005)
  27. 27. Is market research in denial? Source: Boston Consulting Group (2009)
  28. 28. “I’m so tired of getting reams of data ….” Brand Manager, Travel Industry (source: BCG)
  29. 29. “I want something that links financial performance to consumer thinking.” Marketing VP, CPG (source: BCG)
  30. 30. The voice of the customer in the board room
  31. 31. The business of pattern recognition
  32. 32. Divider slide Divider slide Chief Insight Officer? • Voice of the customer • Connecting the dots • Simplifying complexity
  33. 33. Thank You www.tapestryworks.asia
  34. 34. Powerpoint Templates Witness #7: Neil Gains TapestryWorks, Behavioural Scientist
  35. 35. Powerpoint Templates Witness #8: Christophe Ovaere ZappiStore, Sales & Marketing Director
  36. 36. Powerpoint TemplatesPowerpoint Templates Closing Statement Prosecution
  37. 37. Powerpoint Templates See the whites of their eyes:
  38. 38. Powerpoint TemplatesPowerpoint Templates Closing Statement Prosecution
  39. 39. Powerpoint Templates Further Evidence:
  40. 40. Powerpoint Templates Page 38 Does the Market Research industry need to be reinvented? 1. Yes 2. No Vote Now Question for the Jury:
  41. 41. Powerpoint Templates The Verdict:
  42. 42. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  43. 43. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  44. 44. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net

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