Geo Stories - Mobile Qualitative Intercepts - Doyle Research

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Geo Stories - Mobile Qualitative Intercepts - Doyle Research

  1. 1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
  2. 2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  3. 3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  4. 4. 20 N. Wacker Drive, Suite 2027 Chicago, IL 60606 Tel 312.863.7600 Thoughtful design. Richer insights. Smarter business decisions. Prepared for: MRMW 2014 North America Geo-Stories℠: Mobile Qualitative Intercepts
  5. 5. Geo-Stories℠ In A Nutshell Panelist enters GeoFenced area Panelist receives push notification, triggered by location, and is screened Panelist participates in a live phone interview with “on call” qualitative researcher
  6. 6. MFour: The Engine That Drives the Train  Track when users enter GeoFenced area  GeoValidate the location  GeoIntensity to confirm user location within feet  Launching beacons to confirm aisle location within retail  Push notification triggered by time spent in a GeoFenced area  Survey screens respondents to ID those qualified to participate
  7. 7. What is GeoValidation? ● A method of accurately validating a GeoFenced location point from an aerial satellite view ● This method can often require street level views to pinpoint harder to find locations ● Users receive a GeoNotification® on the Surveys to Go mobile app Before GeoValidation After GeoValidation
  8. 8. 2020: The Critical Link 2020 Virtual Lobby; 2-way feedback to participant Live QualMeeting Interview MFour Mobile Screener Survey Questions Entire Process takes less than 2 minutes!
  9. 9.  In-the-moment live telephone interviews  National representation possible  On-site or exit interviews  Photo and video uploads  Option to continue the conversation over time on QualBoard platform Doyle Research: Insights Generation
  10. 10.  Need states  Purchase decision drivers  Customer satisfaction Geo-Stories℠: Unlocking Competitive Advantages
  11. 11.  Research objective: Understand consumer behaviors as they relate to pharmacy purchases in grocery vs. free-standing pharmacy. Case Study: Supermarket Pharmacy
  12. 12.  Research objective: explore car purchasers’ relationship with car dealers by age, gender and vehicle segment. Case Study: Car Dealership
  13. 13.  “I really liked it! It was good to be just leaving the store when I was called because everything was fresh in my mind and didn’t have to stop and think too much about what I was doing.”  “I loved it. I was in the store, it was fresh in my mind. Contact was made with me very quickly, great exercise.”  “I found this approach interactive & fun. The entire process was easy – and it's fun to read what other people think at the same time.” In Their Own Words
  14. 14. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  15. 15. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  16. 16. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

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