Collaborating With Consumers in Asia - InSites Consulting

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Collaborating With Consumers in Asia - InSites Consulting

  1. 1. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
  2. 2. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.comThank you to our sponsor & partners!Gold SponsorSupported byOrganised by
  3. 3. in AsiaCollaborating withconsumersHow to run Research Communities in AsianmarketsAnouk Willems
  4. 4. Hi! I’m AnoukResearch Innovation Manager |Marketing | Co-creation | Mobile |Gamification | Co-researchers |Research CommunitiesINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  5. 5. 5/10 emergingeconomies liein AsiaINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  6. 6. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW145% of internet usersfrom Asia
  7. 7. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW16/10 socialnetwork usersare connected tobrands
  8. 8. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW19/10 consumerswant tocollaborate withthem
  9. 9. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  10. 10. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1COMMUNITIESRESEARCH4 INGREDIENTS
  11. 11. 83% plans&uses45% usesStatus of onlinein Asia?research communitiesINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  12. 12. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  13. 13. INSIGHTVALLEY ASIA-PACIFIC 2013Evaluation of theIKEA catalogue2013@AnoukW1
  14. 14. From offlinefocus groups toonlinecommunities#5 reasonsINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  15. 15. INSIGHT VALLEYASIA-PACIFIC 2013@AnoukW1#1 Snapshot of Reality
  16. 16. INSIGHT VALLEYASIA-PACIFIC 2013@AnoukW1#2 Standard evaluation tools#1 Snapshot of Reality
  17. 17. INSIGHT VALLEYASIA-PACIFIC 2013@AnoukW1#3 Limited range of participantsCustomersPotential customersLapsed customers#2 Standard evaluation tools#1 Snapshot of RealityN=50-150
  18. 18. #4 Quality inconsistencyUSA GE PLINSIGHT VALLEYASIA-PACIFIC 2013@AnoukW1IT#3 Limited range of participants#2 Standard evaluation tools#1 Snapshot of RealityCH
  19. 19. #5 Internal stakeholders not involved#4 Quality inconsistency#3 Limited range of participants#2 Standard evaluation tools#1 Snapshot of RealityINSIGHT VALLEYASIA-PACIFIC 2013@AnoukW1
  20. 20. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  21. 21. Understandingthe urban parentINSIGHT VALLEYASIA-PACIFIC 2013@AnoukW1
  22. 22. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  23. 23. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  24. 24. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  25. 25. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1EvaluatingPackage Innovations
  26. 26. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1
  27. 27. Adapt your approach whenmanaging communitiesin AsiaINSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1MotivationsTopics & challengesModerator role
  28. 28. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  29. 29. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1IdentifyingSleeping problems
  30. 30. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1wEEK CONNECTIONSLEEPING HABITSHEALTH AND WELL-BEINGIN CHINASLEEPINGPROBLEMSREVIEWSOLUTIONSPHILIPS BRANDAND SOLUTIONSSleep WellCommunity
  31. 31. INSIGHTVALLEY ASIA-PACIFIC 2013@AnoukW1TechniqueConsumers as cultureexperts
  32. 32. @AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013360° view of theCatalogueRelevant productinnovationsBrand positioningin a new marketFine-tuned packagingconceptsThe impact
  33. 33. 4 takeaways whenmanaging communitiesin Asia@AnoukW1INSIGHTVALLEY ASIA-PACIFIC 2013
  34. 34. THANK YOU!Questions?
  35. 35. in AsiaCOLLABORATINGWITH CONSUMERSAnouk Willems
  36. 36. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.comThank you to our sponsor & partners!Gold SponsorSupported byOrganised by
  37. 37. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

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