CAQRA2011 Conference Proceedings

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2nd International conference on Computer-Aided Qualitative Research 2011

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CAQRA2011 Conference Proceedings

  1. 1. 2ND ASIA-PACIFIC CONFERENCE ONCOMPUTER-AIDED QUALITATIVE RESEARCH 24 & 25 February 2011 University of Macau Macau SAR, China
  2. 2. Computer-Aided Qualitative Research 2011Welcome from Merlien InstituteWe would like to welcome you to today’s event. This international conference isdesigned to bring together academics and industry practitioners to discuss the keyissues concerning the use software for accelerating qualitative research analysis.Your Merlien contact persons at this conferenceConference Director: Jasper LimOperations Coordinator: Liliana JasinskaLogistics Assistant: Abbol, Ningyi LiBelow you will find a few administrative details for your information. Should youhave any queries or problems during the conference, please speak with the contactpersons.PRESENTATIONSThe presentation slides and papers of this workshop can be viewed or downloaded fora limited period of time from slideshare: http://www.slideshare.net/event/caqra2011BADGESBadges have been provided to help you identify fellow participants and the speakers.Easy identification also helps the conference staff when delivering messages. Pleasereturn your badge to the registration desk at the end of the conference.QUESTIONSIf you have any questions during the conference, please raise your hand and wait forthe speaker to address you. It would be helpful if you could announce yourself byname and organisation before asking your question.EVALUATION FORMTowards the end of the conference, you will be provided with an Evaluation Form.We would be grateful if you would take time to complete the form and return it to theregistration desk before you leave the conference. 2
  3. 3. COMPUTER-AIDED QUALITATIVE RESEARCH 2011 THURSDAY, 24 FEBRUARY FRIDAY, 25 FEBRUARY08:30 Registration 08:45 Opening words from Merlien Institute09:30 Opening words by Merlien Institute Chair: Angus Cheong, - Assistant Professor, Faculty ofAgnes Lam Lok Fong - Interim Head of Department of Social Sciences & Humanities - University of MacauCommunication, Faculty of Social Sciences and (China)Humanities - University of Macau (China) 09:00 The stories behind children living in HIV andChair: Wu Mei - Associate Professor, Faculty of Social AIDS affected families: Using CAQDAS to detect theSciences & Humanities - University of Macau (China) needs and issues faced by families affected by HIV and AIDSInteractive workshop Ng Lee Luan - Lecturer, Faculty of Languages and09:45 CAQDAS: Comparing the two most popular Linguistics - University of Malaya (Malaysia)qualitative data analysis software in terms of theirpractical usability and methodological utility 09:45 Decision making process in pap smear test:In this interactive session, Dr Elson Szeto will be A novice’s experience with CAQDAS (NVivo) toreviewing two popular CAQDAS packages: ATLAS.ti expedite analysisand NVivo. He will be comparing the software packages Anisah Baharom - PhD Candidatein terms of their methodological utility and practical Universiti Putra Malaysiausability within the framework of managing, exploring,reflecting and integrating qualitative data. He will also 10:30 Networking Coffee breakhighlight the core analysis features and will provide 11:00 Structuring and organising qualitative data inrecommendations to researchers on how to make an different devices using Personal Informationinformed choice based on their research methodologies. Management (PIM) softwareThis session is beneficial to researchers who are Garry Tan - Lecturer & Doctoral Candidateconsidering using software for enhancing their Nanyang Polytechnic & University of Westernqualitative data analysis and reporting processes. Australia (Singapore)Conducted by: 11:45 Discussing the challenges and issues inElson Szeto - Team Leader of e-Learning, LTTC learning ATLAS.ti among graduate studentsThe Hong Kong Institute of Education (China) Rusyaizila Ramli - PhD Candidate12:15 Lunch Break Universiti Sains Malaysia13:30 Increasing the rigor and efficiency of 12:30 Lunch Breakresearch through the use of qualitative data analysis Brainstorming workshopsoftware 13:45 Developing strategies to work effectively inSuria Baba - Deputy Director, Institute of Principalship teams while using CAQDASStudies - University of Malaya (Malaysia) Facilitated by:14:15 Using ATLAS.ti for accelerating and David J. Kirkham, Managing Directorreporting qualitative data analysis Calistro Consultants (U.K. & Malaysia)Siti Rokiah Siwok - Lecturer & Doctoral CandidateUniversiti Teknologi Malaysia 15:15 Networking Coffee break15:00 Networking Coffee break 15:45 Symbolic convergency theory and analysis of online discussion15:30 Dynamics of the Web: analysis of user- Wu Mei, - Associate Professor, Faculty of Socialgenerated contents from a dynamic approach by Sciences & Humanities - University of Macau (China)ePOP TextMinerAngus Cheong, - Assistant Professor, Faculty of Social 16:30 Closing remarks from the chair and close ofSciences & Humanities - University of Macau (China) the conference by organiser16:15 Artichoke: a tool for transcribing, coding,searching and retrieving video data efficientlyTony Fetherston - Team Leader, Centre of Learning &Development - Edith Cowan University (Australia) Co-organised by: Sponsored by:17:00 Summary and closing remarks from chair17:15 - 18:15 Networking Reception Supported by: 3
  4. 4. Thursday 24 February - 09:30From our chairpersonOpening remarks and speaker introductionsWu MeiAssociation Professor, Coordinator of EnglishCommunicationUniversity of Macau, Macau SAR, ChinaAbout Wu Mei…Prof Wu Mei is Associate Professor at the Department of Communication, theFaculty of Social Sciences and Humanities, the University of Macau, China.She specializes in media technology and communication studies. She hasconducted a series of research on the Internet and telephony/mobiletelephony in China. Her publications appear in major journals and by well-known publishers both in English and Chinese. She is currently a member ofthe Executive Board of the China New Media Communication Association(CNMCA). Her latest book (2010) explores Internet viral marketing in China. 4
  5. 5. Thursday 24 February - 09:45Elson SzetoTeam Leader of e-Learning, LTTCThe Hong Kong Institute of Education, ChinaComputer-aided qualitative data analysis software: methodologicalimplications and practical choices• An overview of CAQDAS - NVivo and Atlas.ti for qualitative data analysis• Understandings of their methodological implications in a framework of managing; exploring; reflecting and integrating qualitative data• By comparing the core data analysis features, a practical choice of CAQDAS can be made for qualitative data analysis.• Interactive discussion with the audiencePresentation abstract:In this pre-conference workshop, Dr Elson Szeto will be giving an overview ontwo of the most popular CAQDAS packages. ATLAS.ti and NVivo. He will becomparing the software packages in terms of their methodological utility andpractical usability with a framework managing, exploring, reflecting andintegrating qualitative data. Dr Szeto will also be discussing the core dataanalysis features of these two packages i.e. how a researcher can make apractical choce of CAQDAS. Members of the audience will be asked to reflecton their personal preferences using these two packages. This session willbenefit researchers who are considering using software to aid qualitativeAbout Elson…Elson Szeto is an education technologist at the Hong Kong Institute ofEducation, China. He is involved in the institute’s e-learning development andrelated educational projects for enhancement of learning and teaching. Hisresearch interests are art and design education, innovative pedagogy,impacts of e-learning on higher education and computer-aided qualitativeresearch. 5
  6. 6. Thursday 24 February - 13:30Suria BabaDeputy Director, Institute of Principalship StudiesUniversity of Malaya, MalaysiaIncreasing the rigor and efficiency of research through the use ofqualitative data analysis software• Discussing a systematic tools to manage and administer the data gain from several sources• Identifying user friendly tool in the process of analysing data and leaving behind the nightmare• Bridging up the gap by displaying data in many forms to produce rich and thick information on the study donePresentation abstract:Software to support qualitative research is both revered and reviled, becauseover the years, researchers still believe in using manual to analyse data as itis safer and resourceful. Researchers are skeptical about utility, usability andthe ultimate impact of using software. This paper provides an overview ofusing well designed research tool using NVivo Version 8 and Version 9 tofacilitate data analysis. The use of this software has proven to benefit andenrich the findings of the study and is a sure pathway to increase rigor andflexibility in research. Computer assisted qualitative data analysis softwarehas also been seen as aiding the researchers for an accurate and transparentpicture of the data whilst providing an audit trail of the data analysis processas a whole. In NVivo, the task is to archive, manage, analyse and code thedata from various sources whether internal or external and making memos.NVivo has features that are well suited to aid in analyzing the data throughoutfield work followed by refining the data. Discussion in this paper is focused onthe analysing of the data towards the development of the themes and thedisplay of findings. As a conclusion, procedural instruction and friendly userfeatures will reduce the fear of the researchers towards changing their beliefsin using software as it leads to wider spectrum because in using the softwarethe researchers are assured of a full assistance and work will be done mostefficiently.About Suria…Suria Baba currently the Deputy Director (Academics) in the Institute ofPrincipalship Studies at the University of Malaya, Malaysia. Her professionalarea of specialization range in the spectrum of education, specifically inpedagogical leadership. As a qualitative researcher, she developedapplications on the integration of digital devices and has been a trainer ofusing software in analyzing qualitative data. Her expertise in dwelling with thequalitative software had brought her to be a trainer for national andinternational workshop for private and public university as also private sector. 6
  7. 7. Thursday 24 February - 14:15Siti Rokiah SiwokLecturer & Doctoral CandidateUniversiti Teknologi MalaysiaUsing ATLAS.ti for accelerating and reporting qualitative data analysis• Helping researchers appreciate the usefulness of ATLAS.ti in doing literature review.• Assisting researchers see the user-friendliness of ATLAS.ti during data analysis.• Helping researchers find a simple way of retrieving essential points for writing the findings.Presentation abstract:It is common that researchers feel anxious with a new research project. Someresearchers feel anxious due to the excitement of doing the project but mostare anxious due to the perception of the enormity of the task ahead. Althoughguidelines of doing literature review are available, the actually doing of thereview can be a daunting task. As data is being collected, researchers mayfeel overwhelmed by the accumulation of massive amount of data. Makingsense of the data is a real challenge. At the end of the research project, aspart of being a responsible member of a research community, anotherchallenging task is writing the report or publishing an article. ATLAS.ti wouldnot do the thinking process for the research project, but definitely ATLAS.ti willleave the researcher with more time for the thinking process by makingliterature review, data analysis and writing a report systematic, manageableand enjoyable.About Siti…Siti is a Lecturer in the Human Resource Department at the UniversitiTeknologi Malaysia, besides being a counsellor accredited by the MalaysianCounsellor Accreditation Body. She specialises in family counselling and isinvolved in NGO works helping families at risks. Her current project is findingout the best way to help parents of deaf children who are in a special schoolin a local town. This project, which is also her doctoral study, brought her tolearn ATLAS.ti from Dr. Susanne Friese. From then on, it is about herresearch love life with ATLAS.ti. 7
  8. 8. Thursday 24 February - 15:30Augus CheongResearch Director, ERS e-Research & Solutions;Assistant Professor, Faculty of Social Science &HumanitiesUniversity of Macau, ChinaDynamics of the Web:Analysis of User Generated Contents from a :Dynamic Approach by ePOP TextMiner• Introducing a dynamic approach of analysing user-generated online content• Analysing real-time searchable data while tracking the diffusion pattern of specific topics• Discussing how contents is auto-coded, analysed and visualised by softwarePresentation abstract:This presentation attempts to introduce a dynamic approach in analysing theuser generated content (UGC) posted on the online forums by using a self-developed real-time online web content mining system - ePOP TextMiner.While most of the current computer-aided qualitative research tools arenormally applied for static text data analysis, the ePOP TextMiner isdeveloped and used to analyze the real-time searchable UGC dynamically soas to track the diffusion pattern of a specific topic posted and followed byforum users. In addition, by recording the response counts and hit rates overa period of time, the popularity of a set of topics and their development ofagenda are examined. A visualized report is ready when the contents areautomatically coded and analyzed. At this presentation, the author will alsodemonstrate how to make the task possible with his innovative tool.About Angus…Angus Cheong is the Founder and Research Director of ERS e-Research &Solutions (Macau) which is a research company focusing on web mining andpolling business in the Greater China Region. He is also an AssistantProfessor at the Department of Communication at the University of Macau,where he teaches “Public Opinion” and “Research Methods in Media Studies”.Angus was awarded the 2003 Elizabeth Nelson Prize in the 56th AnnualConference of the World Association for Public Opinion Research (WAPOR).He has been the partner of the World Internet Project (WIP) since 2001. 8
  9. 9. Thursday 24 February - 16:15Tony FetherstonTeam Leader, Centre of Learning & DevelopmentEdith Cowan University, AustraliaArtichoke: a tool for transcribing, coding, searching and retrieving videodata efficiently• Evaluating the efficacy of a tool for of transcribing, coding, searching and retrieving video• Discussing and evaluating how to use video for reflective purposes;• Understanding how to construct themes from coded video and to construct videos that exemplify that theme and how to export data to Inspiration to illustrate those themesPresentation abstract:Researchers are looking for efficient ways of transcribing, coding, searchingand retrieving this video. Artichoke is a program that facilitates all thesefunctions. It runs on Macintosh or Windows platforms, creates small files, isfast and has wide applicability in teaching, learning and in research generallyArtichoke allows the user to enter video into the database, to code andanalyse that video and to use selected segments for reflective purposes.I will demonstrate Artichoke in this session. Some functions to be showninclude using Artichoke to:• Transcribe from video• Capture live video and automatically code it• Tag and code video segments• Search for video based on those codes (or on any part of the transcribed text)• Quickly retrieve and show video that is searched for and found• Create video clips based on searches (export to PowerPoint for example)• Facilitate the use of video for reflective purposes• Construct themes from coded video and to construct videos that exemplify that theme• Export data to Inspiration to illustrate those themesAbout Tony…Tony is an experienced Educational researcher with over thirty yearsexperience at all levels in education. Currently he is a team leader in theCentre for Learning and Development at Edith Cowan University in Perth andis responsible for the quality in teaching and learning throughout theUniversity. He also conducts research into teaching and learning andArtichoke arose from needs relevant to that research. 9
  10. 10. Friday 25 February - 08:45From our chairpersonOpening remarks and speaker introductionsAugus CheongResearch Director, ERS e-Research & Solutions;Assistant Professor, Faculty of Social Science &HumanitiesUniversity of Macau, ChinaAbout Angus…Dr. Angus W.H. Cheong is the Founder and Research Director of ERS e-Research & Solutions (Macau) which is a research company focusing on webmining and polling business in the Greater China Region. He is also anAssistant Professor at the Department of Communication of Faculty of SocialSciences and Humanities at the University of Macau, where he teaches“Public Opinion” and “Research Methods in Media Studies”. Angus is the co-founding member and deputy chair of the Asia-Pacific Internet ResearchAlliance (APIRA) and the founder and president of the Macao Association forInternet Research (MAIR). Angus was awarded the 2003 Elizabeth NelsonPrize (the best paper of the year) in the 56th Annual Conference of the WorldAssociation for Public Opinion Research (WAPOR). He has been the partnerof the World Internet Project (WIP) since 2001.Angus’ research covers Internet usage and impact, web mining, publicopinions, communication strategies and e-government. He has publishedextensively in books, professional reports, conferences and journals. He alsoprovides research consultancy services to the tertiary institutions, governmentagencies and commercial sectors in Hong Kong, Macau and mainland China. 10
  11. 11. Friday 25 February - 09:00Lee-Luan NgLecturer, Faculty of Languages and LinguisticsUniversity of Malaya, MalaysiaThe stories behind children living in HIV and AIDS affected families:Using CAQDAS to detect the needs and issues faced by familiesaffected by HIV and AIDS• Showcasing the use of CAQDAS in detecting the needs and issues faced by affected parties from interview data.• Demonstrating the procedures involved in deciphering interview data using computer software.• Discussing the suitability of CAQDAS in supporting evidence-based policy formulation.Presentation abstract:The HIV and AIDS epidemic, unequivocally recognized as an unprecedentedglobal health disaster, has claimed over 20 million lives worldwide since it wasfirst identified almost 30 years ago in 1981as reported by the WHO. Theepidemic’s reach is increasingly making its presence felt in the lives of morevulnerable groups including women and children. With infection rates still onthe rise and expected to continue to do so for years to come, the social andeconomic development of countries, communities, families and individualsaround the world are at risk of being severely undermined by this pandemic.The study is intended as part of an effort initiated to investigate the extentchildren and families who have been affected by HIV and AIDS in Malaysia.The targeted group of participants in this study included children living infamilies with at least one parent affected by AIDS. Semi-structured Interviewswere conducted with parents or the caregivers of these children. Thepresentation will demonstrate how CAQDAS was incorporated to detect theneeds and issues faced by families with children who are affected by HIV andAIDS. In addition, the presentation will also discuss the major findingsobtained from the interview data. Ultimately, the study aims to use the findingsto support evidence-based policy formulation and programming for themedium and long-term future of Malaysian children affected by HIV and AIDS,and to generate further stakeholder dialogue and advocacy on relevantissues.About Lee-Luan…Dr. Ng Lee Luan teaches postgraduate courses related to researchmethodology and second language acquisition at the Faculty of Languagesand Linguistics, University of Malaya. She is trained in the fields of TESL andApplied Linguistics. Her current research interest includes computer assistedlanguage learning, online learning, the use of computer assisted qualitativedata analysis system in deciphering qualitative data in health science relatedresearch. She is also a certified trainer for the software, NVivo. 11
  12. 12. Friday 25 February - 09:45Anisah BaharomPhD CandidateUniversiti Putra MalaysiaDecision making process in pap smear test: A novice’s experience withCAQDAS (NVivo) to expedite analysis• Demonstrating the experience of working from ‘what I want the computer to do’• Discussing on the tracking of the trail of sub-themes in women’s decision making process regarding pap smear• Sharing of experience using sets and queries in carrying out cross analysisPresentation abstract:Introduction: Cervical cancer screening remains an important preventivemeasure despite the new development of HPV vaccination against cervicalcancer. However, current studies on the process women go through toovercome the barriers to have pap smear test is still lacking.Aims: This study aims to explore the process women go through when makingdecision regarding pap smear.Methods: Phenomenological approach was used to explore women’s livedexperiences in the decision making process regarding pap smear. Semi-structured in-depth interviews were carried out on married Malay women in arural area in Peninsular Malaysia.Data analysis: For this presentation, the data analysis process undertaken for12 participants using NVivo 8 will be described. I will share my noviceexperience of working from ‘what I want’ to ‘how to get the computer to do it’for me. Working with sets and queries has helped in analyzing datasystematically and enabled cross analysis to be carried out.Results: There were eight elements involved in the decision making process.The coding system has assisted in making the trail of sub-themescomprehensible.Conclusion: The NVivo 8 software has aided in analysis and avoided theconfusion and perplexity with the increasing volume of data.About Anisah…Anisah is currently doing her PhD at Universiti Putra Malaysia. She is also aMedical Trainer in the Department of Public Health at the University. Her mainresearch interest is women’s health, especially reproductive health. She is aTrainer at the Malaysian National Technical (Training) Committee on Gender,Rights and Health. She is also a Life Member of Qualitative ResearchAssociation of Malaysia. 12
  13. 13. Friday 25 February - 11:00Garry TanLecturer & Doctoral CandidateUniversity of Western Australia, SingaporeStructuring and organising qualitative data in different devices usingPersonal Information Management (PIM) software• Highlighting the desired features of research data management portable applications• Discussing the twelve templates that are used via the portable application for research data management and examines the problems encountered• Suggestions for improvement in using portable application for research data documentationPresentation abstract:This paper focuses on the considerations in documenting doctoral case studyresearch using personal information management (PIM) software that rundirectly from a portable flash drive such as MyInfo PRO. The increasing useof mobile broadband internet, the introduction of smaller tablet-base personalcomputers, the increasing popularity of portable applications and the trendtowards higher network security across Singapore provided the context fordiscussion. This paper attempts to highlights the desired features of researchdata management with the use of portable applications for future qualitativeresearchers.The case study protocol is adapted from Yin (2009: p79) and Halpern’s AuditTrail (Lincoln & Guba., 1985: p385). About twelve templates were generatedand an information tree is presented to illustrate how the research data isupdated and kept. The open nature of the information facilitated its regularcomparison and reflective journaling by the researcher. Similarly, researcharticles and their summaries can be kept within the same database for quickreference comparison and checks. While there are obvious advantages inopen data systems, improvements are discussed on areas where researchdata can be better managed. Research scholars, especially doctoral studentsusing the case-study approach would benefit from this presentation.About Garry…Garry has a diploma in architectural technology from Singapore Polytechnic, abachelor degree in technology (industrial design) from Monash University, amaster degree (with distinction) in leadership and education from theUniversity of Western Australia. He is currently pursing a doctor degree ineducation with the same university. Garry has eighteen years of designexperience in tackling military, industrial, commercial and consumer electronicproduct design. He has conducted research in design education and ledfuture-based design projects. As an educator, Garry is with NanyangPolytechnic since 1999. He had championed its studio-based approach andthe programme’s integration with industry practices. 13
  14. 14. Friday 25 February - 11:45Rusyaizila RamliPhD CandidateUniversiti Sains Malaysia, MalaysiaDiscussing the challenges and issues in learning ATLAS.ti amonggraduate students• Improving ATLAS.ti training based on lesson learned from the previous training• Discussing about intensive ATLAS.ti training given to 10 postgraduate student given by a group of students that always use ATLAS.ti• Discussing the challenges students face when analysing multi-media data• Evaluating the success of this training by interviewing the participants using atlas.tiPresentation abstract:We have successfully conducted Atlas.ti training to graduate students lastyear. However, we found that limited time and a large number of participantsposed a challenge in the training. This year, we propose to conduct theAtlas.ti training by increasing the training time and recruit only a small numberof participants. We created an intensive Atlas.ti training program whereby thetraining session will last for 8 hours and trains about only 10 graduatestudents who are pursuing their Masters in Computer Sciences or Masters inIT Technopreneurship. The training will include Introduction to QualitativeResearch, Computer Assisted Qualitative Data Analysis System (CAQDAS)followed by Atlas.ti functionalities and hands –on session. In hands-onsession, we will use a real-life research data where the trainer will explain thescope of the research and explain about the rationale of the data. Participantswill then use the data and learn how to create codes, memos, family andnetworks in Atlas.ti. At the end of the training session, we will conduct twofocus group sessions to understand the learning aspects of the Atlas.titraining. The focus group data will also be analyzed using Atlas.ti.About Rusyaizila…Rusyaizila Ramli is a PhD Candidate at the School of Computer Sciences,USM, Malaysia. She has received her Bachelors degree in InformationTechnology Majoring in Multimedia from University Malaysia in 2006.Rusyaizila Ramli was sponsored by Ministry of Higher Education, Malaysia tocontinue her Masters in Multimedia Networking at Lancaster University UK in2007. She was teaching in Faculty of Computer Sciences and InformationTechnology in University Malaya for a year before she continues her PhD inDecember 2008. Her research interests are in Pervasive Healthcare andSecurity and Privacy Issues in Human Computer Interaction. 14
  15. 15. Friday 25 February - 13:45David KirkhamManaging DirectorCalistro Consultants, U.K. and MalaysiaBrainstorming workshop: Developing strategies to work effectively inteams while using CAQDASWith emphasis being placed on a distributed work environment and with largequalitative research studies, it is essential for researchers to collaborate andwork effectively as a team. Not only do researchers have to develop efficientand effective methods of analysing different kinds of data using CAQDAS butalso develop a common ‘research language’ within the team. Add to these thethreats and opportunities that team dynamics generate. The introductorybriefing session will provide some thoughts on how teams develop (Rousin,2008; Whetton et al, 2000; Klein, 1998; Belbin, 1981;Tuckman & Jensen,1977) and offer some tools for the work groups. In the workshop, participantswill have to brainstorm and articulate best practices on how to work effectivelyin teams, given a large qualitative research project. At the end of theworkshop, team leaders will have the opportunity to present the group resultsto the audience. The main theme of this workshop is:How to develop an effective research design for team work?Workshop Group Tasks:• Project planning: Defining criteria for deciding on a software to support the analysis process. (Group 1)• Project planning: How to communicate effectively while working in teams? (Group 2)• Data collection: How to organize and conduct data collection? (Group 3)• Data collection and analysis: Special considerations for teams when working with multimedia data (Group 4)• Data analysis: How to develop a common coding system while working in teams? (Group 5)• Data analysis: Assessing whether inter-rater reliability is important for the study. (Group 6) If yes: for which purpose and aim?About David…David is an authority on strategic management under uncertainty. He hasworked with corporate teams for 20 years across five continents in industrialand commercial sectors and advises government on risk and crisismanagement. After initial study at Cambridge University, his MSc was inDevelopment Management and his Liverpool University PhD was on crisisand its management, using multi-media data analysis techniques. He is well-known for his imaginative, challenging and realistic simulations for seniorexecutives. He has observed and coached teams for twenty years. 15
  16. 16. Friday 25 February - 15:45Wu MeiAssociation Professor, Coordinator of EnglishCommunicationUniversity of Macau, Macau SAR, ChinaSymbolic Convergence Theory (SCT) and analysis of online discussion• Conceptualizing the nature of online discussion as a transitional and dynamic content which is created through an individually initiated network of interactive group communication• Demonstrating how SCT analysis is conducted in uncovering an interactive process of rhetoric vision creation among online discussants• Evaluating the application of computer-aided qualitative research tools in the SCT analysisPresentation abstract:Online discussion is a particular type of public commons created by theinstantaneously and globally accessible conversational media of the Internetand mobile communication which consists of a variety of social mediaapplications. The essential nature of the online discussion lies in the fact thatit is an individually initiated network of interactive group communication. It isindividual, transitional and dynamic.One of the theories which provides a particular insight into the analysis ofdynamic interaction in group discussion is Symbolic Convergence Theory(SCT). It describes dynamic tendencies in the systems of social interactionand focuses on the symbolic and shared process of group discourse ingenerating meanings. SCT analysis consists of several key terms such asfantasy themes, fantasy types and rhetorical visions.This paper, based on two studies of online political discussion in China andSoutheast Asia in relation to international politics, demonstrates how SCTanalysis is conducted in uncovering an interactive process of rhetoric visioncreation among online discussants. The paper also examines the applicationof computer-aided qualitative research tools in the SCT analysis.About Wu Mei…Prof Wu Mei is Associate Professor at the Department of Communication, theFaculty of Social Sciences and Humanities, the University of Macau, China.She specializes in media technology and communication studies. She hasconducted a series of research on the Internet and telephony/mobiletelephony in China. Her publications appear in major journals and by well-known publishers both in English and Chinese. She is currently a member ofthe Executive Board of the China New Media Communication Association(CNMCA). Her latest book (2010) explores Internet viral marketing in China. 16
  17. 17. Attendee ListFIRST NAME LAST NAME JOB TITLE ORGANISATION COUNTRYAbbol Ningyi Li PhD Student, Faculty of University of Macau Macau Social Sciences and HumanitiesAgnes Lok Fong Lam Assistant Professor, University of Macau Macau Interim Head of Department of CommunicationAngus Cheong Assistant Professor University of Macau MacauAnisah Baharom PhD Candidate Universiti Putra Malaysia MalaysiaAthena Seng Head of Research Unit ERS e-Research Lab MacauChi Hung Chan Research Executive Policy21 Hong KongDavid Chu Leader, R & D ERS e-Research Lab MacauDavid J. Kirkham Managing Director Calistro Consultants U.K.Elson Szeto Team Leader of e- The Hong Kong Institute Hong Kong Learning, LTTC of EducationGarry Tan Senior Lecturer Nanyang Polytechnic SingaporeGerald Rubale Research Officer Parliament of the Republic Uganda of UgandaHak Kwong Yip Director Policy21 Hong KongHang Ting Lee Research Manager MVA Hong Kong Limited Hong KongHeisawn Jeong Associate Professor Hallym University South KoreaHiroki Fukahori Associate Professor Tokyo Medical and Dental Japan UniversityStanislav Bondjakov Research Director Consumer Visions AustraliaPreslav Bondjakov Director Consumer Visions Australia 17
  18. 18. Attendee ListFIRST NAME LAST NAME JOB TITLE ORGANISATION COUNTRYJoseph Kakeeto Research Officer Parliament of the Republic Uganda of UgandaJoyce Leung Research Executive MVA Hong Kong Limited Hong KongLee-Luan Ng Lecturer University of Malaya MalaysiaMinh Huen Ho Manager, Client Service The Nielsen Company Vietnam QualitativeNicole Lee Ping Chen PhD Candidate University of Malaya MalaysiaRusyaizila Ramli Ramli PhD Candidate Universiti Sains Malaysia MalaysiaSherry Chang Leader, Web Mining ERS e-Research Lab MacauSiti Rokiah Siwok Lecturer Universiti Teknologi Malaysia MalaysiaSuria Baba Deputy Director, University of Malaya Malaysia Institute of Principalship StudiesTomofumi Oka Professor Sophia University JapanTony Fetherston Team Leader, Academic Edith Cowan University Australia DevelopmentWu Mei Associate Professor, University of Macau Macau Faculty of Social Sciences and HumanitiesYan Ni Annie Cheng Nvivo Trainer The Hong Kong Institute of Hong Kong Education, Hong KongZhang Qiao Wen PhD Candidate Calistro Consultants Malaysia 18
  19. 19. Upcoming Events Qualitative Consumer Research & Insights Developing actionable business propositions from cutting-edge qualitative research 6-8 April 2011, Malta http://www.merlien.org/upcoming-events/qcri2011.html Qualitative Research for Policy Making 2011: 2nd Annual Discussing key issues concerning the use of QDA software for accelerating research analysis 26-27 May 2011, Belfast, U.K. http://www.merlien.org/upcoming-events/qrpm2011.html Market Research in the Mobile World 2011 The future of Market Research is here! Are you ready for the challenge? 19-20 July 2011, Atlanta, U.S.A. http://www.merlien.org/upcoming-events/mobileresearch.htmlMerlien Institute is an independent organisation dedicated to providingtimely and critical information to the qualitative research community. Ourmission is to provide researchers and practitioners a unique platform tobrainstorm new ideas and learn best practices in a highly interactiveconference environment. Merlien Institute, with its 4 staff and 26 AdvisoryBoard Members now host more than 10 annual meetings in Europe, NorthAmerica and Asia. Our events have consistently resulted in newcollaborations and projects among delegates. 19
  20. 20. Co-organised by: Gold Sponsor: Bronze Sponsor: Exhibitor: © 2011 by Merlien Institute All rights reserved. Printed in SingaporeNo part of this publication may be reproduced, transmitted, transcribed,stored in a retrieval system, or translated into any language, in any form or by any means without written authorisation from Merlien Institute. 20

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