Social media metrics: in search of the holy grail
Michael Wolfe - Senior Director - BBDO
Discussing the limitations of traditional marketing modeling for measuring the impact of online conversations on brand performance. Semantic Engagement Index: an innovative approach for measuring the impact and ROI of social media on client brands. Demonstrating how positive and negative sentiments can impact brand sales and influence consumer engagement over time. The convergence of social media and mobile: how can mobile be used for measuring online conversations?