A review of smartphone apps for marketing research

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There is an app for that: a review of smartphone apps for marketing research

presented at QRWEBA2011 conference

organised by Merlien Institute

Published in: Technology
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A review of smartphone apps for marketing research

  1. 1. A review of smartphone apps for marketing research Presented by Mark Michelson President/CEO, Threads Consumer Anthropology Co-Founder Mystery Shopping Providers Association
  2. 2. MobileMR huge andgrowingVirtual gold rush forMobile MR developersNew applicationslaunch every day◦ At least 20 new apps since December 2010Few unbiased reviewsMany not publiclyaccessibleNo real taxonomy
  3. 3. SMS/Text◦ Many providers – one point seems to be global leader currently◦ Widely used for qual and quant studies◦ Smartphone features for geo-tagging respondents◦ Can set up private groups◦ Can share photos (with most)WAP – Wireless Application Protocol◦ Mobile optimized web platforms◦ Works on any mobile device with web browser◦ Must have internet connection to workApps are programs that reside on smartphones◦ iPhone, Android, Windows, Blackberry, etc.
  4. 4. Search, reviews, detailsscreenshotsLimited to iPhone/iPadVery few apps for othermobile platforms◦ But they are coming fast!
  5. 5. Search by methodsDifferent definitions of“survey”
  6. 6. By method, application,usefulness, cost?
  7. 7. Survey apps◦ For Researchers Proprietary Open◦ For Consumers Social/Fun For benefits/payQualitative appsMystery shopping apps◦ Multi-function appsPanel apps & Research utilitiesUseful all-purpose apps for researchers
  8. 8. *as of 2/3/11
  9. 9. App Name Type Target Use Access CostDaily Digest (NPD) Survey Consumer Journal Closed FreeAppRewards Survey Consumer Benefits Open FreeiPinion Survey Consumer Benefits Open FreeJoe Survey Survey Consumer Benefits Open FreeNpoll Survey Consumer Benefits Open FreeOnePoll Survey Consumer Benefits Open FreeQuickSurvey Survey Consumer Benefits Open FreeSurv-eye Survey Consumer Benefits Open FreeSurveySavvy Survey Consumer Benefits Open FreeOpinionology Survey Consumer Benefits ClosedThumbspeak Survey Consumer Benefits/Social Open Free2nd Opinion Survey Consumer Social Open FreeCrowdscan Survey Consumer Social Open Free & 99¢Pissed Consumer Survey Consumer Social Open FreeRight Now Survey Consumer Social Open FreeShow of Hands Survey Consumer Social Open FreeSurveySays Survey Consumer Social Open FreeTalee Survey Consumer Social Open FreeTwitSurvey Survey Consumer Social Open FreeSurveySmart Survey Consumer Benefits Open FreeSurvey on the Spot Survey Consumer/Researcher Benefits Open 30 day trialPolls Online Survey Consumer/Researcher Utility Open Free & 99¢SurveyMonster Survey Reseacher Utility Open FreeiForm Survey Researcher Utility Closed FreeiForm ES Survey Researcher Utility Closed 9.99Mobilscan Survey Researcher Utility Closed FreeSurveySwipe (SurveyAnalytics Survey Researcher Utility Closed FreeTouchpoint Survey Researcher Utility Closed FreeiQuestionnaire Survey Researcher Utility Open 0.99iSurvey Survey Researcher Utility Open Pay for SurveyPolldaddy Survey Researcher Utility Open FreeSample Size Survey Researcher Utility Open FreeSupervision Survey Researcher Utility Open $4.99
  10. 10. App Name Type Target Use Access CostFocus Forums Qualitative Consumer OBB Closed FreedScout Qualitative Consumer Ethnographic Open FreeEthOS Consumer Qualitative Consumer Ethnographic Open FreeRevelation Qualitative Researcher Ethnographic Closed FreeSODA Qualitative Researcher Ethnographic Open FreeEthOS Pro Qualitative Researcher Ethnographic Open $11.99 Qualitative BehavioralIBAA Assessment Academic Ethnographic Closed $129.99
  11. 11. App Name Type Target Use Access CostMobiAudit Multi-Function Researcher Utility Closed FreeISCIS Mystery Shop Researcher Benefits Open FreeiSecretShop Mystery Shop Researcher Benefits Open FreeJob Slinger Mystery Shop Consumer Benefits Open FreeQSR Shop /FSR Shop Mystery Shop Researcher Utility Open FreePaid to Shop Mystery Shop (Scam) Consumer Benefits Open 99¢Medallia Mobile Customer Experience Researcher Client Reporting Closed FreeWalker Link Customer Experience Researcher Client Reporting Closed Free
  12. 12. App Name Type Target Use Access CostiC mobile (Gongos) Community Consumer US Only Closed FreeOrangePanel Community Consumer Benefits Open FreeSIC Community Community Researcher Ethnographic Closed FreeMarketing Research on a Shoestring Utility Researcher Resource Open 7.99Survey Research Glossary Utility Researcher Resource Open 99¢Grocer Share Secondary Researcher UK Retail Sales Closed Free
  13. 13. Presented at the Asia-Pacific conference on Qualitative Research in Web 2.022 & 23 Feb 2011, Macau SAR For more information Please visit: http://www.merlien.org

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