Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pragmatic Disruption Framework

17,453 views

Published on

A pragmatic approach to the business modelling for startups and corporations building market disruption.

> Read the full article "It's Time to Let Go of the Canvas" here: http://wp.me/p4gayz-34X

Published in: Business

Pragmatic Disruption Framework

  1. 1. It’s Time to Let Go of the Canvas In 2008, Business Model Generation changed business press forever. It doesn't mean that the business model canvas is a tool that you should still be using today. What about letting go of this educational prop and do real business? Read the full article on merkapt.com
  2. 2. FOCUS Mission: Key Benefits: - - - - - CORE ASSETS PRICE PRODUCT Pain Points: - - - - - CUSTOMERS Key Features: - - - - - PROBLEM ADDEDVALUE A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.
  3. 3. What is the non-negotiable focus that drives your excellence, differentiates you from potential competitors and sustains your vision? Operation-Driven Future-DrivenSolution-Driven FOCUS Mission: Key Benefits: - - - - - CORE ASSETS PRICE PRODUCT Pain Points: - - - - - CUSTOMERS Key Features: - - - - - PROBLEM ADDEDVALUE A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.
  4. 4. Key Benefits: - - - - - PRICE Key Features: - - - - - ADDEDVALUE Pain Points: - - - - - CUSTOMERS COMPETITORS ENABLERS Solution-Driven • Why are customers unsatisfied right now? • What are the future pains already appearing? • Into what wall is the market heading? Market dynamics, underlying metrics, breaking points… You focus on the market problem, rely on customer intimacy, a keen sense of reactiveness, or tailor-made solutions to delight and enchant customers. PROBLEM FOCUS Mission: CORE ASSETS PRODUCT A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.
  5. 5. Key Benefits: - - - - - PRICECOMMUNICATIONPARTNERS Future-Driven • How is ROI built for the customer? • What are the tangible and intangible benefits? • How do you get through the magic mirror? Magic spot, storytelling, WOW effect, opposability… You focus on a polarizing vision of the future that feeds and accelerates how you want to disrupt the market. ADDED VALUE CORE ASSETS PRODUCT Pain Points: - - - - - CUSTOMERS Key Features: - - - - - PROBLEM FOCUS Mission: A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.
  6. 6. Key Benefits: - - - - - PRICE ADDEDVALUE Key Features: - - - - - DISTRIBUTION CORE ASSETS COST PRODUCT • What solution is provided? • How do you make it real? • How do you manage the key processes? Super-powers, technology, know-hows, COGS efficiency… You focus on your know-how in production or your technological edge, to be the master of your trade and deliver best-in class solutions. Pain Points: - - - - - CUSTOMERS PROBLEM FOCUS Mission: Operation-Driven A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.
  7. 7. Key Features: - - - - - Key Benefits: - - - - - Pain Points: - - - - - CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS ADDED VALUEPRODUCTPROBLEM ADDEDVALUE CORE ASSETS Solution-Driven Operation-Driven Future-Driven • How is ROI built for the customer? • What are the tangible and intangible benefits? • How do you get through the magic mirror? Magicspot,storytelling, WOW effect, opposability… • Why are customers unsatisfied right now? • What are the future pains already appearing? • Into what wall is the market heading? Market dynamics, underlying metrics, breaking points… • What solution is provided? • How do you make it real? • How do you manage the key processes? Super-powers, technology, know-hows, COGS efficiency… What is the non-negotiable focus that drives your excellence, differentiates you from potential competitors, and sustains your vision? FOCUS Mission: You focus on your know-how in production, or your technological edge to be the master of your trade, and deliver best-in class solutions. You focus on the market problem, rely on customer intimacy, a keen sense of reactiveness, or tailor-made solutions to delight and enchant customers. You focus on a polarizing vision of the future that feeds and accelerates how you want to disrupt the market. A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.
  8. 8. Key Features: - - - - - Key Benefits: - - - - - Pain Points: - - - - - CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS ADDED VALUEPRODUCTPROBLEM ADDEDVALUE CORE ASSETS FOCUS Mission: A Pragmatic Framework for Disruption Connecting added value to a clear market problem, through a focused product.

×