My morning presentation for Alcatel-Lucent Bell Labs, on May 4, 2012.
Whether it's incremental or radical, at its core innovation is about changing the market. To do so, most multinationals start to learn that they also have to adapt from within, and at some point escape from the slow-moving innovation pipeline paradigm. From open innovation to intrapreneurship, many innovation trends have been surfacing to answer this issue. But successful or not, these new paradigms are in many cases a gamble, that doesn't fit in a comprehensive strategic vision. Based on our experience with several blue chip companies and our own research, this short keynote will try to give a clear perspective and ground rules to select and implement new forms of innovation.
Philippe Méda has had several lives in innovation markets: as a biotech researcher with a PhD, as a sales and marketing director in large pharmaceutical corporations, but also as a SME manager. He founded in 2007 Merkapt, a consulting and training agency that copilots the innovation process of startups, incubators and multinationals in Europe and Singapore on highly challenging, fast-growing markets.