Merit Event - Intelligent Mobile Solutions - The Journey

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Hear From Professor David Hall – a businessman who’s done it all, sold it all and done it all over again.

David will argue that entrepreneurs don’t have a choice – business expansion is in their blood.

But what are the issues and obstacles to growth – are they real or imaginary?

David will outline his unique 7 step approach for achieving growth based on what the best entrepreneurs actually do and what any business can follow.

Issues abound around people, finance, company structure and the increasing importance of IT in enabling smooth scalable business expansion.

We’ll look at real companies and how they have overcome obstacles to achieve lasting success.

Supplier, customer acquisition and retention issues all need to be addressed. David will focus on companies he has personally helped to address these, and the other ‘pain points’ of business growth.

Infusing our IT and Business Infrastructure
- A Success Story from Oracle

Can modern day companies grow successfully without a solid IT strategy which is integrated into their business strategy?

Hear from an Oracle partner who will argue its becoming increasingly difficult.

He will focus on a real live business example where IT formed the backbone to business expansion.

All areas of a modern business are impacted by IT and the key is to integrate these areas in a seamless way.

How this company did this, the hurdles they faced along the way, the costs, issues and business benefits will all be laid bare.

You will leave this event with the inspiration and a little more know how of how to tackle your own business expansion issues.

Published in: Economy & Finance, Technology
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Merit Event - Intelligent Mobile Solutions - The Journey

  1. 1. Intelligent Mobile Solutions – The Journey David Murray, Managing Director, Kirona
  2. 2. Kirona History <ul><li>Started in Q1 2003 myself and one other co-founder </li></ul><ul><li>We both recognised that selling time was not doing it for us </li></ul><ul><li>We wanted to start a software product company </li></ul><ul><li>The first idea did get off the launch pad – but had limited potential </li></ul><ul><li>The second idea we went with and formed Kirona </li></ul><ul><ul><li>Key invention – Kirona Mobile Generator </li></ul></ul><ul><ul><li>Needed to prove via applications </li></ul></ul><ul><ul><li>So partnership with Sx3 (now Northgate) to supply their customers mobile applications </li></ul></ul>
  3. 3. Kirona now <ul><li>16 staff </li></ul><ul><li>3 divisions </li></ul><ul><ul><li>Public Sector Applications </li></ul></ul><ul><ul><li>Commercial Sector Applications </li></ul></ul><ul><ul><li>Tools & Technology </li></ul></ul><ul><li>1M+ turnover for year end March 2006 </li></ul><ul><li>Healthy growth forecast for end of this year </li></ul><ul><li>National government recognition and projects </li></ul>
  4. 4. The business case – examples <ul><li>Revenues & Benefits </li></ul><ul><ul><li>200K annual cost saving & 7 staff re-deployed </li></ul></ul><ul><li>Regulatory Services case studies </li></ul><ul><ul><li>Productive time gain of +16 hrs per week (+ 22%), based on 2 Inspectors only and administrator not required (saving £17k) </li></ul></ul><ul><ul><li>Phase two business case 750K per annum savings </li></ul></ul><ul><li>Housing case studies </li></ul><ul><ul><li>Improving customer satisfaction by completing repairs 20% faster </li></ul></ul><ul><ul><li>Increased the percentage of time spent by officers on Council estates from less than 50% to more than 80% within three years </li></ul></ul><ul><ul><li>Improved life/work balance of officers by enabling more flexible working, resulting in 20% lower staff turnover </li></ul></ul>
  5. 5. The Mobile Applications landscape <ul><li>Dumb mobile </li></ul><ul><ul><li>Costly to implement </li></ul></ul><ul><ul><li>No real time benefits </li></ul></ul><ul><ul><li>Scalability and reliability issues after pilot </li></ul></ul><ul><li>Smarter mobile solutions </li></ul><ul><ul><li>3G card and/or citrix screen scrape solution </li></ul></ul><ul><ul><li>Reflects only the back office system </li></ul></ul><ul><ul><li>Device aware? Quick enough? Costly to use? </li></ul></ul><ul><li>Intelligent Mobile Working [ Motile ] </li></ul><ul><ul><li>Generated foundation screens </li></ul></ul><ul><ul><li>Enterprise components plugged in by process </li></ul></ul>
  6. 7. Intelligent Scripting
  7. 8. Electronic document generation
  8. 9. The challenges of growth – the easier ones <ul><li>Attracting innovative problem solvers to work for you </li></ul><ul><li>Persuading customers to take a risk with a small company </li></ul><ul><li>Persuading customers to take a risk with new technology and ways of working </li></ul><ul><li>Balance the books </li></ul><ul><li>Keep ahead in a high technology field </li></ul><ul><li>Marketing the brand </li></ul>
  9. 10. The challenges of growth – the tough ones <ul><li>Easy to make customers feel special when you just have a few </li></ul><ul><li>How to transition innovative pilots to repeatable product solutions </li></ul><ul><li>Create a sustainable support & customer services infrastructure for 100+ customers </li></ul><ul><li>Evolving your partnerships in line with your growth </li></ul>
  10. 11. Key observations & advice <ul><li>Partner with compatible companies to elevate </li></ul><ul><ul><li>Your market penetration </li></ul></ul><ul><ul><li>Your brand </li></ul></ul><ul><li>Trigger point your growth backed by solid monthly financial information </li></ul><ul><li>Trust your instinct </li></ul><ul><li>Make staff accountable e.g. ring fencing </li></ul><ul><li>Recognise individuals limitations (including your own) and encourage a culture of putting ones hand up </li></ul><ul><li>Find some non-executive Director assistance once you feel you are off the launch pad and into new areas </li></ul><ul><ul><li>You don’t know what you don’t know! </li></ul></ul>
  11. 12. Final Thoughts <ul><li>Beats working for somebody else? </li></ul><ul><ul><li>Absolutely </li></ul></ul><ul><li>What keeps driving you? </li></ul><ul><ul><li>Been round the bases, but striving for that home run </li></ul></ul>
  12. 13. Questions [email_address] www.kirona.com

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