Musick1MeridithMusickEnglish 101Professor BoltonMarch 7, 2012 BlackBerry, Not the Same Berry David Pogue’s “No Keyboard? And You Call This a BlackBerry?” argues that aBlackBerry is known for its keyboard, not for touchscreen. Pogue offers several examples ofhow a touchscreen BlackBerry is bad. First off by arguing that a BlackBerry is known for itskeyboard, and a touchscreen messes with these original features that it’s known for. “Hello? Isn’tthe thumb keyboard the defining feature of a BlackBerry?” (719). Pogue then offers similaritiesto other products without the natural purpose: “A BlackBerry without a keyboard is like an iPodwithout a scroll wheel. A Prius with terrible mileage. Cracker Jack without a prize inside” (719).He offers these examples to give an idea of how bad this touchscreen BlackBerry concept is.Who has ever heard of a Cracker Jack box with no prize? Think of a touchscreen BlackBerry ascracker jacks, with no caramel it just is not right. Pogue’s essay is about himself getting upsetwith Blackberry mostly because of “R.I.M.” (719). Thisis the company that created the famousBlackBerry along with the BlackBerry Storm. The storm has several glitches that just do notslide with Pogue; it makes him very upset. Furthermore, Pogue continues to discuss how horriblethe phone is, and it reflects badly on the company. Pogue made several complaints to thecompany which really did not care about the phone issues. He even sent videos of the phone’smalfunctions; again they acted as if they did not care. It does not say in the story but my ownopinion is that Pogue does not use BlackBerrys anymore. I agree with Pogue if a phone is known
Musick2for certain characteristics it should stick with them I also agree those companies’ attempts toinnovate and keep up with popular trends can sometimes backfire. BlackBerry is famous for its keyboard; it is what made it popular. When taken away ortrying to replace that defining feature, it takes away from the distinctness of the brand. TheBlackBerry Storm is in simple terms a “touchscreen BlackBerry” (719). Some of the features ofthe Storm include “two different keyboards depending on how you are holding it. When holdingit horizontally you get the full keyboard but when you hold it upward you get the Sure Typekeyboard, where two letters appear” (720). Having two keyboards could be cool, but not whenthe brand is known for its unique keyboard. Besides, a two letter keyboard is really hard tomaneuver, and it seems like it could never get the message across. Pogue is even frustrated bythe two letter keyboard: “You can see the problem.” (720). He’s talking about how difficult it isto get words out of two letter keys. If a company has built an empire on a specific aspect, thenthey should stick with what they know. This experience takes me back to my HP laptop when Ihad so much trouble with it. The idea of a brand new computer seems really cool but it had itsglitches also. A laptop is supposed to hold tons of information and be a huge entertainmentsource. Well, not this laptop, it was crazy after I put media on it, it acted slow and would turn offand was just not what I expected. HPs are supposed to be fast and efficient computers becauseit’s a very popular brand. Just walk around a college campus and see how many students haveHP’s compared to Dell’s. My experience with it crashing three times, running hot, and a messedup charging cord was the last straw for me. Just like Pogue’s BlackBerry Storm, if I had as muchtrouble as he did I’d be done with them. I also agree that companies’ attempts to innovate and keep up with popular trends cansometimes backfire. Companies are always trying to makes phones smaller and, of course,
Musick3touchscreen; sometimes, though, it isn’t what consumers want. Just because it is touchscreendoesn’t mean it works correctly. The Storm had many malfunctions such as the email wasmessed up: “When I try to enter my Gmail address the Storm’s camera starts up” (722). This isanother feature that the BlackBerry is known for email: “The Storm doesn’t have Wi-Fi. It can’tget onto the Internet using wireless hot spots, like other BlackBerry’s.” (722). This is where“R.I.M.” messed up “, having had more than a year to study the iPhone, R.I.M. failed to exploitthe virtues of an on-screen keyboard.” (720). If “R.I.M.” wanted to be like Apple’s iPhone, thenwhat happened to the Wi-Fi and the email? Of course, the iPhone isn’t perfect; it had its ownshare of glitches. I used to own an iPhone, so I could say all about the glitches of an iPhone.When I first got my iPhone, I didn’t listen to all the negative issues with it. I got my iPhone andit had a bad problem of freezing up and every time I turned around the battery died. Then when itwas time for me to update it, it crashed and never worked again. All technology has issues, so wecannot just blame BlackBerry for theirs. Pogue is correct in his discussion about how BlackBerry should with what they know,and also that companies should not try to be things they are not. When buying a phone, do theresearch to save the time and money. No matter what phone you, choose it’ll have glitches alltechnology does. Works Cited
Musick4 Pogue, David. “No Keyboard? And You Call This a BlackBerry?” The Norton FieldGuide to Writing with Readings and Handbook. 2nd ed. Eds Richard Bullock, Maureen DalyGoggin, and Francine Weinberg. New York: W.W. Norton & Company, 2010. 671-676. Print.