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Is jouw
duurzame
claim
dubieus?
Test het
hier!
2
Ik zeg dat ik
klimaatneutraal ben
door compensatie
Zoals:
- CO2 neutraal rijden
- CO2 neutraal vliegen
- Klimaatneutrale melk
3
Waarom dubieus?
CO2 compensatie is altijd
onzeker.
Aangeplante bossen kunnen
verbranden en projecten kunnen
stoppen. Bovendien stoot je nu
uit, terwijl de compensatie nog
jaren op zich laat wachten. En
we hebben haast!
Ik lever
- geen
- onvoldoende
- oud
- of twijfelachtig
bewijs
4
Waarom dubieus?
5
Een claim die niet goed
onderbouwd is kan misleidend
zijn.
Uit onderzoek van de EU blijkt
dat 59% van duurzame claims op
websites onvoldoende
onderbouwd zijn.
Ik claim dat ik 100%
- duurzaam,
- circulair,
- milieuvriendelijk,
- eco,
- groen
ben
Waarom dubieus?
Algemene claims, zoals ‘100%
duurzaam’, zorgen voor
verwarring en ongeloof.
Concreter is beter:
x Dus niet: ‘100% duurzaam’,
√ Maar wel: ‘Deze doos bestaat
voor 100% uit gerecycleerd
materiaal’.
Ja op 1 of
meerdere vragen?
Krab dan eens flink
achter je oren en
bedenk of je deze
claim wilt blijven
maken

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is jouw duurzame claim dubieus?

  • 2. 2 Ik zeg dat ik klimaatneutraal ben door compensatie Zoals: - CO2 neutraal rijden - CO2 neutraal vliegen - Klimaatneutrale melk
  • 3. 3 Waarom dubieus? CO2 compensatie is altijd onzeker. Aangeplante bossen kunnen verbranden en projecten kunnen stoppen. Bovendien stoot je nu uit, terwijl de compensatie nog jaren op zich laat wachten. En we hebben haast!
  • 4. Ik lever - geen - onvoldoende - oud - of twijfelachtig bewijs 4
  • 5. Waarom dubieus? 5 Een claim die niet goed onderbouwd is kan misleidend zijn. Uit onderzoek van de EU blijkt dat 59% van duurzame claims op websites onvoldoende onderbouwd zijn.
  • 6. Ik claim dat ik 100% - duurzaam, - circulair, - milieuvriendelijk, - eco, - groen ben
  • 7. Waarom dubieus? Algemene claims, zoals ‘100% duurzaam’, zorgen voor verwarring en ongeloof. Concreter is beter: x Dus niet: ‘100% duurzaam’, √ Maar wel: ‘Deze doos bestaat voor 100% uit gerecycleerd materiaal’.
  • 8. Ja op 1 of meerdere vragen? Krab dan eens flink achter je oren en bedenk of je deze claim wilt blijven maken