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Social media ppt


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Social media presentation given to Presbyterian pastors and staff held at New Providence Presbyterian Church, Maryville, TN on Friday, Sept. 19, 2011

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Social media ppt

  1. 1. Social Media *for the rest of us
  2. 2. Statistics - Age <ul><li>The average age of adult users have shifted from 33 in 2008 to 38 in 2010. Over half of all adult users are 35+ </li></ul>Unless otherwise noted, all stats courtesy of the Pew Research Center:
  3. 3. <ul><li>Where are the youth? Everywhere but </li></ul>Statistics - Age
  4. 4. Statistics - Race <ul><li>But… African Americans and Latinos continue to have high rates of adoption of the service. Fully 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day. </li></ul>
  5. 5. Statistics – Frequency of use <ul><li>Where are you on this chart? </li></ul>
  6. 6. Statistics – Social Ties <ul><li>Users of </li></ul>and have significantly larger overall networks than But - Facebook still has more total users – 750M active users worldwide compared to LinkedIn’s 116.7M and Twitter’s 100M users Source:
  7. 7. <ul><li>Communicate with members </li></ul><ul><li>Draw attention to an issues </li></ul><ul><li>Connect with other groups </li></ul><ul><li>Impact society at large </li></ul><ul><li>Organize activities </li></ul><ul><li>Raise money </li></ul><ul><li>Recruit new members </li></ul><ul><li>Impact local communities </li></ul><ul><li>Find people to take leadership roles </li></ul>Why does this matter? 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups , compared with 56% of non-internet users. Social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. Again, my thanks to my favorite data source: Pew Research Center’s Internet & American Life Project: Again, my thanks to my favorite data source: Pew Research Center’s Internet & American Life Project:
  8. 8. Statistics – Active Internet Users Can we surmise that if folks use the internet, they will be more active in their groups? YES! Is this what you want? Are your meetings filled with folks that tweet? Is that bad? Are your volunteers organizing online? Of course! Are your donors clicking and tithing? Are you even offering this option?
  9. 9. Statistics <ul><li>So in today’s internet society, who are you most likely to reach? </li></ul>
  10. 10. The 38 year old white female. Hey, that’s not a bad thing!
  11. 11. Social Media Plan <ul><li>Make a plan </li></ul><ul><li>Decide who implements the plan </li></ul><ul><li>Monitor and evaluate </li></ul><ul><li>Integrate plan into other plans </li></ul><ul><ul><li>Communication plans </li></ul></ul><ul><ul><li>Disaster recovery plans </li></ul></ul><ul><li>Refresh, refresh, refresh! </li></ul>
  12. 12. Make a Plan <ul><li>What do you want to accomplish with social media? </li></ul><ul><li>How does it fit with congregational goals? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What value do you provide? </li></ul><ul><li>What story do you have to tell? </li></ul>
  13. 13. Who implements the plan? <ul><li>Capture content! </li></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Sermons </li></ul></ul><ul><ul><li>Educational materials </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Blog postings </li></ul></ul><ul><li>Automate! </li></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Twitter app for Facebook </li></ul></ul><ul><ul><li>Blog feeds to Facebook </li></ul></ul><ul><ul><li>iTunes for posting audio to blogs </li></ul></ul>
  14. 14. Monitor and Evaluate the plan Courtesy of MonkDev
  15. 15. <ul><li>Groups: </li></ul><ul><li>Page: ts </li></ul>
  16. 16. <ul><li>@ PCUSAResearch </li></ul><ul><li>@Presbyterian </li></ul><ul><li>@chsocm #chsocm tweet chat every Wed night at 9 pm. Use tweet chat to follow the conversation exclusively </li></ul><ul><li>@cmsucks </li></ul><ul><li>@ churchjuice </li></ul><ul><li>@ JustinWise </li></ul><ul><li>@ MeredithGould </li></ul>
  17. 17. <ul><li>Presbyterians Everywhere </li></ul>
  18. 18. <ul><li>Social Media: Don't be that church pXiNSeSoBUM&feature </li></ul><ul><li>Finding God on YouTube:,28757,1847259,00.html </li></ul>
  19. 19. <ul><li>New Providence Presbyterian Church </li></ul><ul><li>New Providence Cemetery </li></ul><ul><li>Cokesbury search </li></ul><ul><li>New Providence Presbyterian Church </li></ul><ul><li>New Providence Cemetery </li></ul><ul><li>Cokesbury search </li></ul>
  20. 20. Blogging / Websites <ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>Weebly </li></ul><ul><li>Can use blogs as a homepage or use a different service such as: </li></ul><ul><ul><li>E- zekiel </li></ul></ul><ul><ul><li>OurChurch </li></ul></ul><ul><ul><li>Tableproject </li></ul></ul>
  21. 21. Photo sharing <ul><li>Instagram </li></ul><ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul>
  22. 22. Thank you all! <ul><li>To be posted on slideshare in the coming week </li></ul><ul><li>Contact me as needed: </li></ul><ul><ul><li>Meredith P. Goins, MIS </li></ul></ul><ul><ul><li>@ mgoins </li></ul></ul>