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Find Your Fan Factor
3 Slam Dunk Strategies to Rock Online Reviews
Zero Moment of Truth
#TheFanFactor @MeredithCSP
“Welcome to the new era of marketing
and service in which your brand is
defined by those who experience it.”
~Brian Solis
#...
Review Platforms
Most popular real estate portal on
the web. Accounts for 14% of all
real estate related website traffic.
Se...
Review Platforms
Most popular consumer review
site. Powers Apple Maps’ local
business reviews.
Most popular search site fo...
Review Platforms
Most popular social media site on
the web. Most people have a
Facebook account.
Most trusted site for onl...
Select Platforms
Strategically
✓ SEO - Google+
✓ Consumer Visibility -
Facebook or Yelp
✓ Career Focus - LinkedIn
✓ Advert...
Strategy #1
It’s All About The “ASK”
Don’t Leave It To Chance
Ask For The Review,
Not The Rating
Check In Regularly
How are we doing so far?
Ask Promptly/Timely Manner
✓ Ongoing feedback
before closing.
✓ At closing verbally
mention and ask for
permission.
✓ Same...
Don’t Overwhelm
✓ Give examples

✓ Ask for no more than
1 - 2 reviews
#TheFanFactor @MeredithCSP
✓ Thank you email with links
✓ Links/badges on website
✓ Links in newsletter

✓ Post links on social media

✓ “Hold” messa...
Incentivize For Reviews,
But Not For ONLY Good Reviews
Strategy #2
Give to Get on Social Media
Social Media Reviews
Extraordinary Service, PLUS
Engaging Social Media Presence
Stop the Vanity Madness!
What Is a Vanity Post?
✓ No value to the viewer.
✓ Purpose is to shock or
get attention.
✓ Idol chatter instead of
real co...
Local Things To Do
Seasonal Topics
HGTV Topics
Local Market News
Buying/SellingTips
Just Bought
Master the
Art of the
Shout-Out
#TheFanFactor @MeredithCSP
Feature Your
Fans
#TheFanFactor @MeredithCSP
Give The Gift Of
Your Attention
✓ Congratulations
✓ Special occasions
✓ Encouragement

✓ Likes & Shares
#TheFanFactor @Mer...
Typical Approach to Content
Strategy #3
Build a Review Capture System
Available on Amazon &
MeredithSpeaks.com
Slides Available at
Slideshare.net/MeredithOliver
Text 

WOW 

to 44144
Connect With Me!
@MeredithCSP
@MeredithsShoes22
Facebook.com/MeredithCommunications
What’s Your
#FANFACTOR?
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews
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Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews

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Presented at the National Association of Exclusive Buyer Agents annual conference, this presentation teaches real estate agents how to increase leads and sales with online reviews.

Published in: Business
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Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews

  1. 1. Find Your Fan Factor 3 Slam Dunk Strategies to Rock Online Reviews
  2. 2. Zero Moment of Truth #TheFanFactor @MeredithCSP
  3. 3. “Welcome to the new era of marketing and service in which your brand is defined by those who experience it.” ~Brian Solis #TheFanFactor @MeredithCSP
  4. 4. Review Platforms Most popular real estate portal on the web. Accounts for 14% of all real estate related website traffic. Second most popular real estate website. Easy to add existing client reviews from other sites. Placesetter.com
  5. 5. Review Platforms Most popular consumer review site. Powers Apple Maps’ local business reviews. Most popular search site for local business listings. Powers Google Maps. Important for Google search rankings. Placesetter.com
  6. 6. Review Platforms Most popular social media site on the web. Most people have a Facebook account. Most trusted site for online resumes and professional references. Third most popular real estate portal on the web. Integrates with LinkedIn. Placesetter.com
  7. 7. Select Platforms Strategically ✓ SEO - Google+ ✓ Consumer Visibility - Facebook or Yelp ✓ Career Focus - LinkedIn ✓ Advertise/Syndicate - Zillow, Trulia, Realtor.com #TheFanFactor @MeredithCSP
  8. 8. Strategy #1 It’s All About The “ASK”
  9. 9. Don’t Leave It To Chance
  10. 10. Ask For The Review, Not The Rating
  11. 11. Check In Regularly How are we doing so far?
  12. 12. Ask Promptly/Timely Manner ✓ Ongoing feedback before closing. ✓ At closing verbally mention and ask for permission. ✓ Same-day send email with links. ✓ Send follow-up email 5 - 7 days later. #TheFanFactor @MeredithCSP
  13. 13. Don’t Overwhelm ✓ Give examples
 ✓ Ask for no more than 1 - 2 reviews #TheFanFactor @MeredithCSP
  14. 14. ✓ Thank you email with links ✓ Links/badges on website ✓ Links in newsletter
 ✓ Post links on social media
 ✓ “Hold” message
 ✓ Email signature Make It Easy
  15. 15. Incentivize For Reviews, But Not For ONLY Good Reviews
  16. 16. Strategy #2 Give to Get on Social Media
  17. 17. Social Media Reviews Extraordinary Service, PLUS Engaging Social Media Presence
  18. 18. Stop the Vanity Madness!
  19. 19. What Is a Vanity Post? ✓ No value to the viewer. ✓ Purpose is to shock or get attention. ✓ Idol chatter instead of real communication. #TheFanFactor @MeredithCSP
  20. 20. Local Things To Do
  21. 21. Seasonal Topics
  22. 22. HGTV Topics
  23. 23. Local Market News
  24. 24. Buying/SellingTips
  25. 25. Just Bought
  26. 26. Master the Art of the Shout-Out #TheFanFactor @MeredithCSP
  27. 27. Feature Your Fans #TheFanFactor @MeredithCSP
  28. 28. Give The Gift Of Your Attention ✓ Congratulations ✓ Special occasions ✓ Encouragement
 ✓ Likes & Shares #TheFanFactor @MeredithCSP
  29. 29. Typical Approach to Content
  30. 30. Strategy #3 Build a Review Capture System
  31. 31. Available on Amazon & MeredithSpeaks.com
  32. 32. Slides Available at Slideshare.net/MeredithOliver
  33. 33. Text 
 WOW 
 to 44144
  34. 34. Connect With Me! @MeredithCSP @MeredithsShoes22 Facebook.com/MeredithCommunications
  35. 35. What’s Your #FANFACTOR?

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