On Page Optimization


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Factors involved in On page Optimizayion and things to be followed in On Page Optimization.

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On Page Optimization

  1. 1. On Page Optimization – Part I Presentation By, Mercy Livingstone
  2. 2. Agenda <ul><li>Importance of On Page Optimization </li></ul><ul><li>Site Analysis </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Title, Meta tag Optimization </li></ul><ul><li>Alt and Title Attribute - Importance </li></ul>
  3. 3. On Page Optimization <ul><li>The factors contained within a Web Page that effect it's position in the SERP. </li></ul><ul><li>Also known as Front Page Optimization. </li></ul><ul><li>Importance of On Page Optimization: </li></ul><ul><li>On-Page factors are related directly to the content and structure of the website. </li></ul><ul><li>Write a relevant text to a topic and make a trustworthy and valid web site for search engines. </li></ul><ul><li>If you design a quality website and do on-page optimization well, many websites link to your site for free. </li></ul>
  4. 4. Site Analysis <ul><li>Site Analysis Check List </li></ul><ul><ul><li>Check PR </li></ul></ul><ul><ul><li>Check Indexed Pages </li></ul></ul><ul><ul><li>Check External links </li></ul></ul><ul><ul><li>Check Domain Details with Whois.sc </li></ul></ul><ul><ul><li>TLD / Ordinary Domain </li></ul></ul><ul><ul><li>Host a domain for a longer period of time </li></ul></ul><ul><ul><li>Ping I.P </li></ul></ul><ul><ul><li>Check DMOZ, Yahoo Listing Availability </li></ul></ul>
  5. 5. Site Analysis Cont… <ul><ul><li>Traffic Estimate Analysis </li></ul></ul><ul><ul><ul><ul><li>http://www.trafficestimate.com/ </li></ul></ul></ul></ul><ul><ul><li>Check Sub Domains Availability </li></ul></ul><ul><ul><li>Check Alexa Rank </li></ul></ul><ul><ul><li>Content Duplication </li></ul></ul><ul><ul><ul><ul><li>Check your site for content and page duplication. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content duplication can be found with http://www.copyscape.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Page duplication can exit like, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.example.com/index.php </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.example.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://example.com/ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.example.com/ </li></ul></ul></ul></ul>
  6. 6. Site Analysis Cont… <ul><li>Using http://bestnetcraft.com/cgi-bin/spider.cgi?www.dotcominfoway.com check the internal link structure & Crawlable plain links. </li></ul><ul><li>Custom 404 pages </li></ul><ul><li>File Size </li></ul><ul><ul><ul><li>Web pages greater than 150K in size are typically not fully cached. </li></ul></ul></ul><ul><ul><ul><li>If it's important that every word and phrase be spidered and indexed, keeping file size under 150K is highly recommended. </li></ul></ul></ul>
  7. 7. Site Analysis Cont… <ul><li>Broken Links Checking </li></ul><ul><ul><ul><li>If an HTML link is broken, the contents of the linked-to page may never be found </li></ul></ul></ul><ul><ul><ul><li>Search engines negatively degrade rankings on sites & pages with many broken links. </li></ul></ul></ul><ul><li>Downtime & Server Speed </li></ul><ul><ul><ul><li>If your site server experience downtime, you may have negative impact on search engine ranking. </li></ul></ul></ul><ul><ul><ul><li>Ex; http://www.pingdom.com/ </li></ul></ul></ul>
  8. 8. Site Analysis Cont… <ul><li>SE Friendly URL Structure Example: </li></ul><ul><li>Comparison of URLs for a Canon Powershot SD400 Camera </li></ul><ul><ul><ul><li>Amazon.com - http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974- 4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance </li></ul></ul></ul><ul><ul><ul><li>Canon.com - http://consumer.usa.canon.com/ir/controller? act=ModelDetailAct&fcategoryid=145&modelid=11158 </li></ul></ul></ul><ul><ul><ul><li>DPReview.com - http://www.dpreview.com/reviews/canonsd400/ </li></ul></ul></ul><ul><ul><ul><li>The third one gives better idea to the user about the URL. </li></ul></ul></ul>
  9. 9. Site Analysis Cont… <ul><li>Domain Lookup using http://www.iwebtool.com/domain_lookup </li></ul><ul><li>Age of the Domain </li></ul><ul><li>Dmoz Listing </li></ul><ul><li>Speed of the website </li></ul><ul><li>Website Competition </li></ul>
  10. 10. Keyword Analysis <ul><li>Start from the basic and root keyword. </li></ul><ul><li>Find Count, Competition, KEI </li></ul><ul><li>Also figure out the keywords your competitors’ using. </li></ul><ul><li>Select the most appropriate keyword for the page. </li></ul><ul><li>When analyzing keyword for the existing site, we can use the below mentioned comment. Keyword site:www.domain.com </li></ul><ul><li>If it’s a new website you can check the keyword density to finalize the keyword. </li></ul>
  11. 11. Keyword Analysis <ul><li>Most Competitive keyword should be given in the root. </li></ul><ul><li>If it’s an existing site (page already cached) you can pad the keywords with the existing content. </li></ul><ul><li>Keyword Tool Suggestion: </li></ul><ul><ul><ul><li>https:// adwords.google.com/select/KeywordToolExternal </li></ul></ul></ul><ul><ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul></ul></ul><ul><ul><ul><li>http://freekeywords.wordtracker.com/ </li></ul></ul></ul>
  12. 12. Keyword Analysis <ul><li>More Tools </li></ul><ul><ul><ul><li>http:// adlab.msn.com / </li></ul></ul></ul><ul><ul><ul><li>http://tools.seobook.com/keyword-tools/international/#results </li></ul></ul></ul><ul><ul><ul><li>http://www.google.com/trends </li></ul></ul></ul><ul><ul><ul><li>http://www.google.com/trends/hottrends </li></ul></ul></ul><ul><ul><ul><li>http://checkout.google.com/trends/ </li></ul></ul></ul>
  13. 13. Title & Meta tag Optimization <ul><li>Title Tag Optimization </li></ul><ul><ul><ul><li>The best title tags will make the targeted keywords prominent, help brand the site . </li></ul></ul></ul><ul><ul><ul><li>Keywords should present in Title </li></ul></ul></ul><ul><ul><ul><li>No Stop Words </li></ul></ul></ul><ul><ul><ul><li>Title Tag should be unique in all pages. </li></ul></ul></ul><ul><ul><ul><li>Should be a readable sentence. </li></ul></ul></ul><ul><ul><ul><li>Can include Phone numbers which can be dialed thro’ direct skype dial. </li></ul></ul></ul><ul><ul><ul><li>Can include your brand name in the title, in order to get your site name get branded. </li></ul></ul></ul>
  14. 14. Title Optimization Cont… Character Limitation of Title Tag 70 70 Live 75 75 Yahoo 70 64 Google
  15. 15. Title Optimization Cont… <ul><li>Example: </li></ul><ul><li>Keywords: Software Development, Custom Software Development, Software Development Application, Application Development, Software Outsourcing, IT Outsourcing, Offshore Software Development </li></ul><ul><li>Title: Custom Software Application Development: Offshore IT Outsourcing </li></ul>
  16. 16. Title Optimization Cont… <ul><li>Keywords: Loud Alarm Clock, Deaf Alarm Clock, Vibrating Alarm clock </li></ul><ul><li>Title: Loud, Vibrating, Deaf Alarm Clock </li></ul><ul><li>Keywords: Hearing Impaired Products, Hearing Impaired Phones, Hearing Impaired Alarms, Hearing Impaired Accessories </li></ul><ul><li>Title: Hearing Impaired Phones, Alarms, Accessories – Products </li></ul><ul><li>Or </li></ul><ul><li>Title: Hearing Impaired Products: Phones, Alarms, Accessories </li></ul>
  17. 17. Meta Optimization <ul><li>Meta Description </li></ul><ul><li>Google gives less importance to this tag and Live, Yahoo gives notable importance to this tag. </li></ul><ul><li>Should be framed with keywords targeting for that particular page. </li></ul><ul><li>Keyword prominence and proximity may also be noted here. </li></ul>
  18. 18. Meta Optimization Cont… Character Limitation of Meta Description Tag 450 183 Live 350 160 Yahoo 200 160 Google
  19. 19. Meta Optimization Cont… <ul><li>ILTSource offers best unique hearing impaired products. Get all the most excellent and finest hearing impaired Phones, Alarms, accessories at affordable rate. </li></ul><ul><li>At ILTSource, We carry a wide variety of Hearing Impaired products such as Phones, Alarms, accessories and aids to help the hard of hearing and the deaf. </li></ul><ul><li>Bottom Line: Meta Description should be a simple and readable sentence comprise of targeted keywords. </li></ul>
  20. 20. Meta Optimization Cont… <ul><li>Meta Keywords: </li></ul><ul><ul><ul><li>Google doesn’t depend on this meta tag any more. </li></ul></ul></ul><ul><ul><ul><li>Yahoo, Live gives little or no importance. </li></ul></ul></ul><ul><ul><ul><li>Include only the targeted keywords in the meta keyword tag. </li></ul></ul></ul>
  21. 21. Meta Optimization Cont… <ul><li>Meta Robots </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;index, follow&quot;> </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;all&quot;> </li></ul><ul><li><meta name=”robots” content=”follow, noindex”> </li></ul><ul><li><meta name=”robots” content=”index, nofollow”> </li></ul><ul><li><meta name=”robots” content=”none”> </li></ul><ul><li><meta name=&quot;robots&quot; content=&quot;noodp,noydir&quot;> </li></ul><ul><li>noodp – G, Y, L </li></ul><ul><li>noydir - Y </li></ul>
  22. 22. Meta Optimization Cont… <ul><li>Meta Robots Cont… </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;nosnippet&quot;> => prevents from displaying snippets (Google) </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;noarchive&quot;> => prevents from showing cached link (G, Y, L) </li></ul><ul><li><meta name=&quot;revisit-after&quot; content=&quot;31 days&quot; /> </li></ul><ul><li><meta http-equiv=&quot;content-language&quot; content=&quot;en&quot;> </li></ul><ul><li><meta http-equiv=&quot;content-language&quot; content=&quot;en,fr&quot;> </li></ul><ul><li><meta name=&quot;googlebot&quot; content=&quot;unavailable_after: 02-dec-2008 5:00:00 EST&quot;> </li></ul>
  23. 23. Meta Optimization Cont… <ul><li>Address Tag: </li></ul><ul><li>Address tag could be an added parameter in getting Google map in snippet. </li></ul><ul><li><address> </li></ul><ul><li>Dot Com Infoway<br> </li></ul><ul><li>2nd Floor, Vaigai Colony<br> </li></ul><ul><li>Anna Nagar<br> </li></ul><ul><li>Madurai<br> </li></ul><ul><li>India<br> </li></ul><ul><li>625 060 </li></ul><ul><li></address> </li></ul>
  24. 24. Alt & Title Attribute - Importance <ul><li>Alt Text => Alternate Text </li></ul><ul><li>Title => an Element </li></ul><ul><li>Text – to – speech browsers read the alt tag as a description of what the image is so that blind users understand what you are trying to communicate in an image. And better to give caption for the image in Title. </li></ul><ul><li>So its always wise to provide descriptive sentence to that alt attribute and provide the targeted keyword in the image title. </li></ul>
  25. 25. Part II to be continued...