Social Media: New Tool for Government Affairs

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My presentation to the U.S. Chamber Regional Government Affairs Conference in Chicago on November 12, 2009.

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Social Media: New Tool for Government Affairs

  1. 1. Social Media: A New Tool for Government Relations U.S. Chamber Regional Government Affairs Conference Chicago, IL — November 12, 2009
  2. 2. who is this guy?
  3. 3. who is this guy? The easy part is the Web site ... The smart part is the engagement. Luanne Lawrence VP for University Advancement Oregon State University
  4. 5. what is social media? There’s No Such Thing as Social Media There’s Just Media
  5. 6. what is social media? Social Media Tools Allow You to Better Connect with Your Network
  6. 7. today’s audience This is all just a fad. I don’t have time for this. I don’t have the budget for this. I’m scared. It’s just for kids. I love this stuff!
  7. 8. pop quiz What is the one thing you will find at every single conference you ever attend?
  8. 9. you’ve got mail?
  9. 10. the cocktail reception Social Media is More Cocktail Reception Than Press Release
  10. 11. which tools should you use? Where is Your Audience? Choose the Tool that Fits the Campaign.
  11. 12. let’s focus on …
  12. 13. please don’t forget … Email is the First and Largest Social Media Tool
  13. 14. the town hall ain’t dead The New Town Hall People Gathering, Exchanging Ideas and Getting Active
  14. 15. the town hall ain’t dead
  15. 16. the town hall ain’t dead How Big is the Town Hall? Hotmail: 375 million active accounts If Facebook was a country — it would be the 4 th largest country on earth. Yahoo: 280 million active accounts
  16. 17. getting social How Big is the Town Hall? The number of US online video viewers will grow to 188 million in 2013, from 144 million in 2009. eMarketer.com July 2009
  17. 18. getting social People’s use of the mobile phone and the internet is associated with larger and more diverse discussion networks. Pew Internet & American Life Project November 2009
  18. 19. it’s all about trust 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Forrester Research, Inc. North American Technographics Media and Marketing Online Survey, 2008
  19. 20. it’s all about trust The ‘Forward’ and the Status Update Almost 1/5 of the entire online population publish or read status updates on sites like Twitter.
  20. 21. key points Social Media Strategy? No — Content Strategy
  21. 22. key points Not Enough Time for Social Media? Then You’re Not Doing Your Job
  22. 23. key points Please Kill the ‘E-Newsletter’ … And the press release, too (Audience shakes head, jeers)
  23. 24. key points It’s Not Just About “Eyeballs” It’s About Engagement … Activists
  24. 25. key points It’s Not Just About Broadcasting It’s About Listening
  25. 26. case study #1 The Tweeting Commissioner
  26. 27. case study: the tweeting commissioner
  27. 28. case study: the tweeting commissioner … about Tony P’s tweet just now. About grand jury subpoenas.  I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local? Email from CBS Producer, 9/17/09, 4:46 p.m.
  28. 29. case study: the tweeting commissioner This is developing fast.  He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt Reply to CBS Producer, 9/17/09, 5:04 p.m.
  29. 30. case study: the tweeting commissioner “ Cook County Auditors Drawn into Prosecutors Probe” CBS 2 Chicago Story, 9/17/09, 5:40 p.m. “ County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”
  30. 31. case study #2 The Facebooking Governor Candidate
  31. 32. case study: the facebooking governor candidate 3,000 13,000 1,400 10,000
  32. 33. case study: the facebooking governor candidate
  33. 34. case study: the facebooking governor candidate
  34. 35. case study #3 Ax the Software Tax
  35. 36. case study: ax the software tax
  36. 37. case study: ax the software tax 2 Weeks to Stop this Tax Targeted, Statewide Email List Compelling Action Messaging 2,500 Emails to Legislators — Defeated Tax
  37. 38. case study #7 U.S. Chamber of Commerce Institute for Legal Reform
  38. 39. case study #7
  39. 40. case study: u.s. chamber of commerce “ In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.” Roll Call “ Beware the Chamber” 3/23/09
  40. 41. case study: u.s. chamber of commerce
  41. 42. case study: u.s. chamber of commerce
  42. 43. Curt Mercadante www.MercStrategy.com @curtmercadante http://facebook.com/mercstrategy curtmerc

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