Artist As An Entrepreneur
A J AY B A M,
1 s t O c t obe r, 2 0 1 3
© c o p y r i g h t - A j a y B a m 1
Background and why me?
Assumptions
The Artist conundrum
Tactical vs. the Emotional
Open conversation
Q & A
AGENDA
2
Background
• Multi-cultural background.
• Influenced significantly by my travels.
• Created Art and now collecting Art.
• ...
Assumptions
4
• Artists are solo curators unlike a business
entrepreneur.
• Artists have a vision and where they want to
g...
Business, Business!!
5
A R T SU FFER S TH E MO MEN T O TH ER PEO PLE STA R T
PAYIN G FO R IT.
H ugh Ma c le od, c a rt oonis t
6
We live in contradictions!
7
• Science vs. Spirituality
• Creative integrity vs. Commissioned work
• We want to live but o...
But why not embrace contradiction?
• Think of art as complementary to the
pursuit of happiness.
• Embrace our inner contra...
Influences
R.K.Laxman
Hans Wegner
J.R.
9
Influences
10
• J R f rom Pa ris – he lpe d me ga in more e mpa t hy f or t he
ha ve - not s a nd brought a f a c e f orw ...
11
An Artist’s life
-> loyalty -> growth
Inspiration -> creation -> focus
-> branding -> awareness -> packaging -> pricing ->...
Building your personal brand!
W ha t do you s t a nd f or a s a n a rt is t ?
E m o t i o n
C o l o r
Ty p e o f a r t
Au ...
Do you have a mentor?
14
Awareness - Building your audience one day at a time
13
• To gain more inspiration.
• Build your lists – “Pay forward stra...
What network do you belong to?
16
• Globalization means that ‘Art’ transcends
borders.
• Your reach is more than you know.
• Everyone is watching if you wan...
Business models are changing!
• Rent vs. Own. We live in shared economy.
• Networked economy and “likes” matter.
• It migh...
Juried Shows, Festivals
Galleries
Prestigious galleries
Corporate
Collection
Museums
Who is watching, how many , where and...
Have you bothered to check in?
• When was the last time you checked in
with your patron?
• Do you keep your list, patrons,...
I believe that “artists can be an
Artepreneurs” by
• Being complimentary.
• Listening to what’s around you.
• Pulling your...
What are few things that have kept you
from pursuing your entrepreneurial path as
an Artist?
22
Find me – “Ajay Bam” on the networks below
Or email me ajbam@yahoo.com.
© c o p y r i g h t A j a y B a m 23
• Designboom.com
• Dezeen.com
• CoolHunting.com
• Monocle Magazine.
24
Resources worth visiting..
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Artist as an entrepreneur

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Recent talk that I gave in October 2013 at a event in SF.

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Artist as an entrepreneur

  1. 1. Artist As An Entrepreneur A J AY B A M, 1 s t O c t obe r, 2 0 1 3 © c o p y r i g h t - A j a y B a m 1
  2. 2. Background and why me? Assumptions The Artist conundrum Tactical vs. the Emotional Open conversation Q & A AGENDA 2
  3. 3. Background • Multi-cultural background. • Influenced significantly by my travels. • Created Art and now collecting Art. • Educator, Innovator, Curator & Entrepreneur. 3
  4. 4. Assumptions 4 • Artists are solo curators unlike a business entrepreneur. • Artists have a vision and where they want to go. • Artists don’t work for the customer unlike business entrepreneurs whose mission is “what customer wants”. • It’s not necessarily about solving a problem, fixing an experience or innovation but about • Emotions, feelings, disrupting a thought process or is about making an intellectual point. • Most art connoisseurs do not make repeat ART purchases on a frequent basis. 4
  5. 5. Business, Business!! 5
  6. 6. A R T SU FFER S TH E MO MEN T O TH ER PEO PLE STA R T PAYIN G FO R IT. H ugh Ma c le od, c a rt oonis t 6
  7. 7. We live in contradictions! 7 • Science vs. Spirituality • Creative integrity vs. Commissioned work • We want to live but our cells age every day. • Evolution vs. Intelligent Design ☺☺☺☺! 7
  8. 8. But why not embrace contradiction? • Think of art as complementary to the pursuit of happiness. • Embrace our inner contradictions. • Be human. • Be inspirational. • Money is not the end. It’s the means. • It’s the work and not the reward. Reward will come. 8
  9. 9. Influences R.K.Laxman Hans Wegner J.R. 9
  10. 10. Influences 10 • J R f rom Pa ris – he lpe d me ga in more e mpa t hy f or t he ha ve - not s a nd brought a f a c e f orw a rd t o a c a us e . • R .K .La x ma n – A c a rt oonis t , w ho e duc a t e d me on polit ic s , humor a nd ga ve me a n opport unit y t o la ugh a t mys e lf . • H a ns We gne r – Tha t s imple is be a ut if ul. 10
  11. 11. 11
  12. 12. An Artist’s life -> loyalty -> growth Inspiration -> creation -> focus -> branding -> awareness -> packaging -> pricing -> sale You cannot influence what’s above the line but you can influence what’s below 12
  13. 13. Building your personal brand! W ha t do you s t a nd f or a s a n a rt is t ? E m o t i o n C o l o r Ty p e o f a r t Au d i e n c e T h e r a p y H ow do you bra nd yours e lf ? Phys ic a l D re s s C a rds Virt ua l Me s s a ging What is one thing that will make you memorable? 13
  14. 14. Do you have a mentor? 14
  15. 15. Awareness - Building your audience one day at a time 13 • To gain more inspiration. • Build your lists – “Pay forward strategy”. • Yes your potential customer list. • Share your story. • To spread the word about your vision, mission and voice. • Persistence and consistent messaging pays off. • Get others to talk about your art. • Make an effort to understand the other side • Gallery owners, curators, patrons. 15
  16. 16. What network do you belong to? 16
  17. 17. • Globalization means that ‘Art’ transcends borders. • Your reach is more than you know. • Everyone is watching if you want to put on the show. • More have time and money to own art in BRICS. • Millennium generation has little attention span. They get it in bits and bites. • 3D printing will revolutionize how people think of art. 17
  18. 18. Business models are changing! • Rent vs. Own. We live in shared economy. • Networked economy and “likes” matter. • It might not be about your art but what surrounds it. • People, network, influence, politics and culture • You can copy my art but you cannot copy me. • Can you deliver me full service? • Show them how you made it. Even passive art can be interactive by engaging the audience appropriately 18
  19. 19. Juried Shows, Festivals Galleries Prestigious galleries Corporate Collection Museums Who is watching, how many , where and when matters! ARTIST FOOD CHAIN 19
  20. 20. Have you bothered to check in? • When was the last time you checked in with your patron? • Do you keep your list, patrons, and well wishers informed? • Do you go where they go? • Instagram, Tumblr, Twitter, Airbnb, Alma matter 20
  21. 21. I believe that “artists can be an Artepreneurs” by • Being complimentary. • Listening to what’s around you. • Pulling your audience into your vision, inspiration & conversation. 21
  22. 22. What are few things that have kept you from pursuing your entrepreneurial path as an Artist? 22
  23. 23. Find me – “Ajay Bam” on the networks below Or email me ajbam@yahoo.com. © c o p y r i g h t A j a y B a m 23
  24. 24. • Designboom.com • Dezeen.com • CoolHunting.com • Monocle Magazine. 24 Resources worth visiting..

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