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Elevator Advertising and Lead Generation with Actionable Messenger

Today, online advertising is a concept which is having diminishing returns. This is accentuated by the manner in which online advertising rates are crashing over the last one year. Because, people simply do not have the time to notice the ads which are flashed on the web page even worse users are moving to their mobile devices as their primary terminal of information access. The click rates are dipping by the day. When it comes to emails, people filter out promotional emails or contemptuously move them to trash bin without opening them, this is especially very true if your organization is an unknown name and have a new concept/product to sell. So, marketers have moved to social media (in line advertising) and other forms of follower based concepts where the eye ball time for what you might want to say is relative more.

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Elevator Advertising and Lead Generation with Actionable Messenger

  1. 1. Elevator advertising and lead generation with enquiry@appiyo.comwww.meoncloud.com,
  2. 2. enquiry@appiyo.comwww.meoncloud.com, We have all heard of the term ‘elevator pitch’, which is the imaginary time given to you to convince the person listening to you on your idea. Sales pitch or any persuasion you are at, i.e. the time you have got is the approximate equivalent of one on one time you might get with the other person when travelling in an elevator. Online advertising rates have been crashing over the past one year as users perceive that it is not effective. People simply do not have the time to notice the ads which are flashed on the web page even worse users are moving to their mobile devices as their primary terminal of information access. 01 02 03
  3. 3. www.meoncloud.com, enquiry@appiyo.com Customers are filtering out promotional mails1 Customers are moving emails to trash without reading2 Low conversion ratio through e-mail campaign3
  4. 4. www.meoncloud.com, enquiry@appiyo.com Today’s youth and adults alike are glued to their messengers for their communication needs. The messenger could be in genre of instant messaging, social media messaging, follower based broadcasting or enterprise messaging, the eyeball time cum the proximity and intimacy people have with these messengers has the potential to stand up for great elevator advertising. Ads through actionable messenger are on the face and needs only a few seconds of the target audience attention. Actionable messenger can run the risk of irritating or turning off the audience with frequent interjections. Added to the messenger functionality, more value added services offered via the messenger will keep the audience engaged and allow them to not mind such promotional indulgence. 01 02 03 04 05
  5. 5. www.meoncloud.com, enquiry@appiyo.com Enterprise instant messengers with their ability to handle actionable communication alongside unstructured messaging have the potential to provide these value added services. The VAS could be in the form of Warranty Management Customer Support Concierge Services Subscription based event & notification service Examples Stocks Weather Headline News Topics of Interest 01 02 03 04
  6. 6. www.meoncloud.com, enquiry@appiyo.com Enterprises are also experimenting with in-app messaging with-in their existing mobile application to communicate Product Promotions Discounts Coupons Product Launches Sale Details
  7. 7. www.meoncloud.com, enquiry@appiyo.com Customer Likes Customer No Name 9568458236 Jack 9561235840 Sara 9856234578 Emi LEAD GENERATED THROUGH ACTIONABLE MESSAGING
  8. 8. Thank you www.meoncloud.com, enquiry@appiyo.com

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