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Estrategias Web: 100% Actitud

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Presentación de Pablo González, director de Mentalidad Web, a un grupo de empresarios emprendedores

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Estrategias Web: 100% Actitud

  1. 1. Estrategias web: 100% Actitud<br />PABLO GONZALEZ SEGUEL<br />WWW.MENTALIDADWEB.COM<br />
  2. 2. Sátira sobre cambios tecnológicos<br />
  3. 3. Antes de comenzar un breve repaso de MK Online<br />
  4. 4. Principales Ámbitos de la <br />Publicidad Online<br /><ul><li> Posicionamiento Orgánico
  5. 5. Marketing en Buscadores
  6. 6. E-Mail Marketing
  7. 7. Social Media</li></li></ul><li>Por qué 100% actitud?<br />
  8. 8. Sociedad en red<br /><br />Sociedad del conocimiento<br /><br />Era de la información<br /><br />Aprendizaje colaborativo<br /><br />Gestión del conocimiento <br />
  9. 9. Sociedad en red<br /><br />Sociedad del conocimiento<br /><br />Era de la información<br />Web2.0<br /><br />Aprendizaje colaborativo<br /><br />Gestión del conocimiento <br />
  10. 10. Conocimiento Colectivo<br />Organización como un ente vivo<br />Conocimiento compartido<br />Organización<br />inteligente<br />Colaboración virtual<br />y presencial<br />Transferencia contextual<br />
  11. 11. Algunos Beneficios <br />Para la Actitud Web…<br />
  12. 12. Beneficios de la RED<br /><ul><li> Información Actualizada en tiempo real
  13. 13. Negocio Global
  14. 14. Operabilidad 24/7
  15. 15. Mejoras en la Comunicación con el Cliente
  16. 16. Aumento de Productividad</li></li></ul><li>Beneficios de la RED<br /><ul><li> Nuevas Oportunidades de Negocio
  17. 17. Presencia web como factor de diferenciación
  18. 18. Reducción de Inversión para captar Clientes Potenciales
  19. 19. Segmentación para el Acceso a los clientes
  20. 20. Rentabilización de acciones | Medición</li></li></ul><li>Beneficios de la RED<br /><ul><li> Colaboración
  21. 21. Integración de Recursos
  22. 22. Escalabilidad (beta perpetuo)
  23. 23. Nube de Aplicaciones</li></li></ul><li>Aplicaciones<br />
  24. 24. 2.0<br />www.mentalidadweb.com<br />Página 14<br />Menos productos y más soluciones comunicativas<br />
  25. 25. Google Apps<br /><ul><li> correo@tudominio.cl
  26. 26. 50 cuentas de correo, 7 GB por Cuenta
  27. 27. Calendar, Docs, Sites, talk</li></li></ul><li>Correo Electrónico<br />
  28. 28. Google Calendar: Gestión del tiempo<br />
  29. 29. Google Docs: Trabajo colaborativo en línea<br />
  30. 30. Google Site: Creación de intranets o aulas<br />
  31. 31. Manejo de Archivos …<br /><ul><li> 2 GB free
  32. 32. Capacidad para compartir carpetas
  33. 33. Carpeta Public para compartir
  34. 34. Galerías de Fotos</li></li></ul><li>Gestión de Proyecto y Tareas<br /><ul><li> Gestión de Proyectos
  35. 35. Asignación de tareas
  36. 36. Colaboración vía Email
  37. 37. Integración con Google Apps</li></li></ul><li>Organización de Proyectos<br /><ul><li> Gantt Online
  38. 38. Fácil Creación
  39. 39. Integración con Google
  40. 40. Archivos Descargables</li></li></ul><li>Encuestas<br /><ul><li> Encuestas Sencillas
  41. 41. Tabulación Automática
  42. 42. Customización
  43. 43. Integrable</li></li></ul><li>Netvibes: Organización de Información y Lector de RSS<br /><ul><li> Lector RSS
  44. 44. Widgets para todo…
  45. 45. Sistema de Pestañas
  46. 46. Incluso…es una red social</li></li></ul><li>Skype: Comunicación a un clic de distancia<br /><ul><li> Comuncación de voz gratis via</li></ul>computador<br /><ul><li> Llamadas a numeros fijos y celulares en todo el mundo
  47. 47. Envia SMS a todo el mundo</li></li></ul><li>Picnik para editar tus fotos<br /><ul><li>http://www.picnik.com/</li></li></ul><li>Revistas Digitales<br />
  48. 48. Gestión de Listas y Tareas<br />
  49. 49. Traductor de Google<br />
  50. 50. Valores, Noticias para Pyme, Calculadora de Divisas<br />http://diariopymecom.ourtoolbar.com/<br />
  51. 51. Búsqueda de Recursos, Videos<br />
  52. 52. Búsqueda de recursos en la web<br />
  53. 53. Gestión de la información en la red<br />
  54. 54. Utilidades Google Libre…<br />
  55. 55. Google Pack<br />http://pack.google.com/intl/es/pack_installer.html<br />
  56. 56. Busca de todo<br />
  57. 57. Busca de todo<br />
  58. 58. Estrategias web: 100% Actitud<br />PABLO GONZALEZ SEGUEL<br />WWW.MENTALIDADWEB.COM<br />

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