Every Silicon Valley entrepreneurial company is asked, “What is
your company and why did you build it?” We started answering
the question about when we began the company four-and-a-half
years ago. The elevator pitch for the MenSagam is that it makes
all of the data on the web appear as if it is in a structured query
language (SQL) database system. That is a simple proposition,
but it also has huge ramifications.
It means that every tool and language can access data in every
software as a service (SaaS) application. You type something into
Google and it tells you where you might want to go on the web to
find more information on whatever you typed. Google knows
everything right? It is incredible, but it doesn’t know everything. It
doesn’t know anything about your Salesforce®, Intacct®, or
NetSuite® data, and it doesn’t know about anything that is inside
your SaaS apps behind your password-protected application
programming interface (API). How do you get access to that in a
standard way? What tool gives you access to your structured data
inside your enterprise apps that are inside the Cloud. Well, that is
the MenSagam. We are the gateway for all of that data in the
Cloud that you put there to protect because it is your enterprise
When we are asked by those investors, “What value proposition
does the MenSagam bring and to whom?,” the answer is that the
MenSagam builds everything to look like one big SQL database in
the Cloud, and it is good for all users of the data that is in the
Cloud. It gives them access to the data from any language or any
business intelligence (BI) or other kind of tool that is SQL-
enabled. It also benefits the Software as a Service vendors. If
they are hooked up to the MenSagam, any user, using any of
those tools or languages, can get access to that data.
The Value Proposition
We have what we call a virtuous cycle going. It is kind of like why
people buy an iPhone. It is because there are all those great apps.
Well, if you are going to build an app, what platform are you going to
put it on? You are going to put it on the iPhone, of course, because
there are all those users. That is what the MenSagam does as well.
Why would you want your BI tool hooked up to the MenSagam?
Because all the data is available so the users of all that data now
become potential customers of your BI tool. If you’re a vendor of a
SaaS application, why would you want to get your data liberated so
it is available via the MenSagam? It is because you want your users
to be able to access that data from all those tools and languages.
The Virtuous Cycle
So, the users that say, “Well, I’m going to go with those other guys.
Well, no, because their data is hard to get to. I’m going to go with
these guys instead because I can gvet to their data via the
The MenSagam opens that gateway of standards that has these
huge ramifications that make all of this data available to all of those
users using any of these tools and languages.