Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Every Silicon Valley entrepreneurial company is asked, “What is
your company and why did you build it?” We started answeri...
It means that every tool and language can access data in every
software as a service (SaaS) application. You type somethin...
When we are asked by those investors, “What value proposition
does the MenSagam bring and to whom?,” the answer is that th...
We have what we call a virtuous cycle going. It is kind of like why
people buy an iPhone. It is because there are all thos...
So, the users that say, “Well, I’m going to go with those other guys.
Well, no, because their data is hard to get to. I’m ...
What is the Mensagan and why did we build it?
Upcoming SlideShare
Loading in …5
×

What is the Mensagan and why did we build it?

454 views

Published on

Every Silicon Valley entrepreneurial company is asked, “What is your company and why did you build it?” We started answering the question about when we began the company four-and-a-half years ago.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

What is the Mensagan and why did we build it?

  1. 1. Every Silicon Valley entrepreneurial company is asked, “What is your company and why did you build it?” We started answering the question about when we began the company four-and-a-half years ago. The elevator pitch for the MenSagam is that it makes all of the data on the web appear as if it is in a structured query language (SQL) database system. That is a simple proposition, but it also has huge ramifications.
  2. 2. It means that every tool and language can access data in every software as a service (SaaS) application. You type something into Google and it tells you where you might want to go on the web to find more information on whatever you typed. Google knows everything right? It is incredible, but it doesn’t know everything. It doesn’t know anything about your Salesforce®, Intacct®, or NetSuite® data, and it doesn’t know about anything that is inside your SaaS apps behind your password-protected application programming interface (API). How do you get access to that in a standard way? What tool gives you access to your structured data inside your enterprise apps that are inside the Cloud. Well, that is the MenSagam. We are the gateway for all of that data in the Cloud that you put there to protect because it is your enterprise data.
  3. 3. When we are asked by those investors, “What value proposition does the MenSagam bring and to whom?,” the answer is that the MenSagam builds everything to look like one big SQL database in the Cloud, and it is good for all users of the data that is in the Cloud. It gives them access to the data from any language or any business intelligence (BI) or other kind of tool that is SQL- enabled. It also benefits the Software as a Service vendors. If they are hooked up to the MenSagam, any user, using any of those tools or languages, can get access to that data. The Value Proposition
  4. 4. We have what we call a virtuous cycle going. It is kind of like why people buy an iPhone. It is because there are all those great apps. Well, if you are going to build an app, what platform are you going to put it on? You are going to put it on the iPhone, of course, because there are all those users. That is what the MenSagam does as well. Why would you want your BI tool hooked up to the MenSagam? Because all the data is available so the users of all that data now become potential customers of your BI tool. If you’re a vendor of a SaaS application, why would you want to get your data liberated so it is available via the MenSagam? It is because you want your users to be able to access that data from all those tools and languages. The Virtuous Cycle
  5. 5. So, the users that say, “Well, I’m going to go with those other guys. Well, no, because their data is hard to get to. I’m going to go with these guys instead because I can gvet to their data via the MenSagam.” The MenSagam opens that gateway of standards that has these huge ramifications that make all of this data available to all of those users using any of these tools and languages.

×