Post it on your
Sounds like a on-brainer, doesn't it? Yet some
admins rely on users seeing their tab to learn about
their promotion - a "build it and they will come"
mentality. Be proactive with your promotion!
Pin it to the top of your timeline.
This will keep the post at the top of your
timeline and prevent it from getting buried
when new content is posted. The pinned post
will stay there for seven days.
Highlight Your Post.
Increase the visibility of your post by
stretching it across the entire width of
Offer a bonus entry to entrants when
their friends and followers enter the
promotion through a shared link.
Other Social Media Platforms
To Promote Your Contest.
Share your promotion with your Google+,
Twitter, Pinterest and LinkedIn fans -
spread the word across all your social
Pick a prize that is relevant to your core audience -
something that resonates with the fans that you want to hang
around long after the winner is announced. The right
promotion paired with a high-demand (yet relevant) prize, will
yield higher entry rates and more shares.
Many of the visitors to your website or blog aren't
fans of yours on Facebook. Direct traffic from
your website by including a banner ad or link to
your promotion, or create a blog post that
highlights the promotion with a link to the tab.
If you send out a newsletter or have an email
list, include a mention and a link to your
Facebook promotion. Again, don't assume that
your contacts are already fans on Facebook.
Now that Facebook has relaxed their cover photo
guidelines, you can use that space to direct traffic to
If you really want to make a splash and attract
fans to your promotion, Facebook ads are an
affordable way to reach a large audience.
Make sure more of your page fans see your
promotion by promoting a post that links to
your content, or choose to target new fans.
Looking for a broaders reach?
Target potential new fans based
on specific interests.