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Research 3.0no more surveys<br />
Research 3.0<br />Two way traffic<br />One way traffic<br />Panels<br />Forum<br />Co-Creatie<br />Face-to-Face<br />Telep...
No more surveys<br />X<br />
Just monitoring socialconversations<br />
Activation around running through social media<br />
Runkeeper providesvaluable details likelocation<br />
Look at myfriends’ running activities<br />
What is the ROI on Social Media?<br />INTERPRETATION<br />VALIDITY<br />OBJECTIVES<br />
Bundle resources toestablish ROI on social media<br />Social Media<br /><ul><li>Influence
Sharing
Sentiment
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Research 3.0

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Research 3.0, no more questions.

Digg into social media for your answers and combine it with other sources to achieve your objectives with online activation.

Published in: Technology, Business
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Research 3.0

  1. 1. Research 3.0no more surveys<br />
  2. 2. Research 3.0<br />Two way traffic<br />One way traffic<br />Panels<br />Forum<br />Co-Creatie<br />Face-to-Face<br />Telephone<br />Pen & Paper<br />SocialConversations<br />Continuos traffic<br />1920-2000<br />2000-2010<br />2010 - ….<br />
  3. 3. No more surveys<br />X<br />
  4. 4. Just monitoring socialconversations<br />
  5. 5. Activation around running through social media<br />
  6. 6. Runkeeper providesvaluable details likelocation<br />
  7. 7. Look at myfriends’ running activities<br />
  8. 8. What is the ROI on Social Media?<br />INTERPRETATION<br />VALIDITY<br />OBJECTIVES<br />
  9. 9. Bundle resources toestablish ROI on social media<br />Social Media<br /><ul><li>Influence
  10. 10. Sharing
  11. 11. Sentiment
  12. 12. Interaction</li></ul>AWARENESS<br />CONSIDERATION<br />PREFERENCE<br />SALES<br />
  13. 13. Research 3.0<br />LISTEN<br />BUNDEL<br />ENRICH<br />
  14. 14. Research 3.0<br />Thanks for your attention!<br />www.r2research.nl<br />www.twitter.com/r2research<br />

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