2. 2
Business Feasibility Study for New Start-up

3. 3
Cover Page
Al-Amoudi Sports and Fitness.

4. 4
Executive Summary
Al-Amoudi sports and fitness (referred to from hereon in as the “ company “) was
established as a partnership at Saudi Arabia . Jeddah,Riyadh 21577 with expectation
of rapid expansion in sports equipment trade .the company solicits financial backing in
order to able to introduce it’s new product (described below).
Business Idea Description
The company was formed on 10/8/2015 as partnership under Riyadh state laws and h
eaded by Al-Amoudi .
He has an experience certificate in ISSA and how to manage the sports equipment tra
de during the eight years ,the company managed to make a brand and increase sports
equipment in the Kingdom of Saudi Arabia.
Product (s)
 There are many products and sections as well, such as fitness supplies, fitness supplies,
children, bicycles, sports equipment and equipment, rest and relaxation supplies, as well as a
romantic sofa, and each of these sections contains many products. Prices vary, starting from 20
riyals to 2608 riyals . for example :-
 Integrated Home Club - AM110___ 1,299.00 .
 Developed Orbit Track Bike____ 575.00 .
 Electric Belt - YY-5088DS _____2,799.00 .
 electronic scale ______ 115.00 .
 Up Coaster - Chest and Abdominal Exercises ____ 690.00 .

5. 5
Technology
There are many advantages in our sports equipment. The technology used
in it makes it have many great options. For example, the home club
product whose durability :-
kg.150Maximum user weight:
kg.55Weight:
*rails and handles*
Rails: The device includes heavy, durable, reinforced bars.
Handles: Padded handles for maximum comfort.
*seat and armrest*
Extra thick seat and armrests, strong and comfortable.
*the design*
Design: Distinctive and attractive high carbon steel construction with many
strength elements.
Our main dependence in the delivery of these products is the website,
Facebook, Snapchat, Tik Tok and Instagram.

6. 6
Target Market
Our products satisfy the needs of the customer who cares about his health, fitness
and his sophisticated thinking on the issue of health spending .We target high
sectors such as the category of doctors, pharmacists, lawyers and engineers .The
reason for choosing this sector is that it is a financially prepared sector with a
mentality that accommodates the purchase of this type of equipment .
These market segments are defined in terms of geographic factors, as they are
located within the Kingdom of Dammam, Riyadh, Jeddah and Makkah
Also, the demographic factors determine the customer’s income, which is from $900
and above, and his age is from 17 to 50 years, and he is male or female and has a
high level of education
And also the psychological factors, as his lifestyle is in a different way, a person who
cares about his health and pays for it and also cares about the general appearance as
a whole
In terms of behavioral factors, a person must use this product daily as an essential
part of his life and his entire day
The number of sectors in Riyadh is expected to be 64,419 .

7. 7
Competition
Arenasaudi :arenasaudi is considered one of the first competitors to us, their
page contains 11.197 followers and fans of activity in a wonderful way. They
have high quality in design and selection of colors, images and videos. They
are also interested in the sports part and are interested in coaches and their
experience of more than five years .
Fitness Time is also interested in viewing,colors, pictures, and quality videos.
Green Go is also more specialized in selling sports equipment, as it is a
2,569strong competitor for us and contains a rather large number for us,
followers, who are not active enough, but the page is okay .
Sports world .
Fitness style.
Pure gym KSA .

8. 8
Revenue Streams
Revenues from this project come through online sales, funded ads, our website, social
media platforms, and Google ads.

9. 5
Marketing Viability
(Pricing):-
Prices start from 20 riyals.
And it ends at 2608 riyals.
The price varies according to the type, quality and capabilities of the product. We have
the possibility of installments in four monthly payments without fees .
Promotion :-
Prices start from 20 riyals.
And it ends at 2608 riyals.
The price varies according to the type, quality and capabilities of the product. We have
the possibility of installments in four monthly payments without fees.

10. 6
First year
Second Year Third Year
144 96 48 number of ads
60SAR for FB
100 SAR for goofgle
ads
100 SAR for
FB
150 SAR for
google ads
120 SAR for
FB
170 SAR for
google ads
X Average cost per
advertisement
160 SAR 250 SAR 290 SAR Total advertising cost (1)
5 10 15 Number of personal selling men
65.2 SAR 130.4 SAR 260.8 SAR X average commission per
salesman per year
847.6 SAR 1695.2 SAR 3390.4SAR Total sales men's commissions
(2)
Tiktok,snapchat,
(40 SAR)
50 SAR 60 SAR Any other promotional costs (3)
1169.8 SAR 2275.6SAR 4171.2SAR Total promotional expenses (1 + 2
+ 3)
Distribution:-
The method of distribution will be from within the Kingdom, and it is possible to select shipping companies such
as FedEx for delivery outside the Kingdom of Saudi Arabia.

11. 7
Technical Viability
Location :-
Our project is headquartered in Jeddah, Saudi Arabia.
Equipment:-
For example, the equipment that our project will need are in prices:-
 Integrated Home Club - AM110___ 1,299.00 .
 Developed Orbit Track Bike____ 575.00 .
 Electric Belt - YY-5088DS _____2,799.00 .
 electronic scale ______ 115.00 .
 Up Coaster - Chest and Abdominal Exercises ____ 690.00

12. 8
Good luck