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UX in the city Coping with Complexity
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Memi BeltrameFollow
Content Strategist and Founder of Less A MessApr. 21, 2017•0 likes•527 views
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UX in the city Coping with Complexity
Apr. 21, 2017•0 likes•527 views
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Design
Understanding complexity is understanding content and its function. This talk is about content driven design in prototyping. The point of content driven design is to simulate everything users can do with data in highly interactive prototypes.
Memi BeltrameFollow
Content Strategist and Founder of Less A MessAdvertisement
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UX in the city Coping with Complexity
- Coping with Complexity Memi Beltrame
- Memi Beltrame I make things fun and easy to use.
- http://protostrap.ch
- This is us
- Coping with complexity
- Complexity
- Technology’s answer Responsive Design Mobile First Multi-Device Ready
- Technology’s answer Focus on delivery
- Rules for coping
- Assess everything • Content (Inventories, Content Object Models) • Assets (Products, Services, Forms, Everything Downloadable) • Internal view (Stakeholder research) • Tasks: what have users be able to achieve?
- Insist on real Content
- Dimensions of Content- related complexity • The amount of content to be displayed • The content’s structure • The process of how the content is created & edited • Searching & filtering content • How content changes over time
- Iterate It will improve your product, as well as you
- Usecase 1 Foreign exchange Trading
- TraderLife
- TraderLife
- Frontend Backend Figure out what parts of the system you can wilfully ignore to reduce complexity
- Let’s spend GBP 15’000’000
- Answer a Request for Quote
- Filter a list with a lot of records
- Usecase 2 Conference Administration
- SpotMe
- First Morning, before coffee.
- Where do we start?
- Content inventory and oBject Model
- scenarios Assess the scope
- THe excel Nightmare 5000 rows with 80 fields
- THe excel Nightmare • No single point of entry • No designated person • No content strategy • No established workflows • No reason to change
- Excel is not only the standard way, It is the only way how non-Techies handle content.
- Filter a List with a lot of records
- Lists with a lot of records AND Parameters Parameter Operator Value
- Searchable Dropdowns
- Add multiple parameters Lists with a lot of records AND Parameters
- Add filter logic Lists with a lot of records AND Parameters
- Add filter logic, version 1 Lists with a lot of records AND Parameters
- Add filter logic Lists with a lot of records AND Parameters
- Lists with a lot of records AND Parameters
- Bulk Editing Content Find all - Spanish speaking participants - staying at the Hotel Belvedere Assign them - an emergency contact - an emergency number.
- Bulk Editing Content Process: - Select entries to change - Select the parameters that have to be changed - Define which changes have to take place. - Make changes
- Bulk Editing Content Search Select Make changes
- Bulk Editing Content Searchable multiselects
- Bulk Editing Content
- Assigning groups
- Assigning groups
- Assigning groups
- Importing Content
- Handling Translations
- Merging content from different environments
- Usecase 3 Classifieds & Auctions
- How can you make meaningful & relevant suggestions?
- Test 1 Random stuff
- Test 2 User groups
- Test 3 Configuration
- Takeaways • Experiment with extremes • It’s better to use no suggestions at all than random ones • Users often can’t see themselves in a group "where are the normal people?" • Use past visit data to make suggestions in a smart way: spot patterns vs one off searches
- How do people buy cars?
- Phase I Phase II Phase III Discovering Learning Hunting Question • What do I need? • What is the offer? • What matches my needs? • What is a good offer? • What do I have to expect? • Is this a good offer? Activities • Research • First Search • Discovery • Comparing • Collecting • Test Driving (Does this model match?) • Playing Around • Observing • Test Driving (Does this car match?) • Deciding Knowledge Basic Needs • Exclusion Criteria • Range Spektrum • Awareness of Criteria • Knowing exact needs • Clarity • Ability to make a decision to buy Search Parameters • Configuration of Basic Needs • Clear, „Hard“ Facts • Exclusion of Noise • Refining Basic Needs • Playing Around: Finding offers at the edges • Challenging Criterias • Small Configurations (What is a must, what is a nice to have?) Elements • Search • Similarity (Dunstkreis) • Inspiration • Comparing • Collecting • Reducing Focus • Search for Dealers • Car Reviews • Location • Notifications / Search Agent • Contacting the Seller • Buying Support (Checklists) • Sharing with Peers, Family, Experts • Location Touchpoints • Different plattforms (Autoscout, Comparis, …) • Online: Reviews (TCS) • Offline: Car Dealer, Friends • Plattform • Dealer • Search Agent Mails • Plattform • Dealer Buying Phases
- Thank you! I’m @bratwurstkomet on Twitter Prototypes made with Protostrap http://protostrap.ch
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