Content Audit• Quantitative inventory: a list of all the content and its state. - ID, Title, URL, Format, Source, Technical Home, Metadata, Traﬃc/ Usage Stats, Last update, Language - Roll your own: Choose other factors depending on your audit goal.
Content Audit• Qualitative audit Best Practices assessment: Usability, ﬁndability, actionability, accuracy, task completion This expands the quantitative audit.
Content Audit• Qualitative audit Strategic assessment: Business value, message, brand/ voice appropriateness This expands the quantitative audit.
Crucial AutomateLong-Lasting Short-lived Get Rid of Trivial
Workﬂow: Ownership• Business units and individuals• Need: Budget, time, understanding and approval to take care of content. The power to say NO.• Roles: Web manager, content creator, reviewer/approver, SEO specialist, subject matter expert.
Workﬂow: Content• Creating and sourcing content - Original content - curated/aggregated content - content migration.
Tools for content creation• Editorial calendar A spreadsheet that captures content ideas and schedules current content for publishing.• Content requirement checklist A checklist for preferred content attributes.
Tools for content creation• Curation/aggregation checklist A checklist that helps to select, contract and publish third party content.• Migration spreadsheet A spreadsheet that maps content from one channel, property or process to another.
Workﬂow: Content• Maintaining content - Keeping it up to date - Keeping it relevant - Retiring it
Tools for maintainance• Content inventory A spreadsheed to record and track all of your content.• Content maintainance checklist A list of criteria used to evaluate and prioritize content for maintainance• Content maintainance log A CMS report or spreadsheet to see dates for last update and next scheduled review.
Workﬂow: Content• Evaluating content - Ongoing audit and analysis - Making sure content still meets user needs - making sure content helps fulﬁll business goals
Tools for evaluation• Qualitative audit spreadsheet Extention of the content inventory• Measurement scorecard A spreadsheet that helps stakeholders understand your measurement ﬁndings.• Measurement history An ongoing record of your measurements.
Governance• Authority and ownership policies Rules on who can decide what.• Process an procedures How stuﬀ gets done• Content policies and guidelines Non-optional rules and sets of good practices
Tools for governance• Styleguides Guidelines that make sure content is consistent and follows certain standards.• Content planning & prioritization matrix Which content is done when in what order by whom.