Often Directors, Owners, CEO's, General Managers and Marketing Managers are told they should be using social media as a marketing tool but when confronted with the reality of implementing social media into their marketing mix don't go through with it. This is often due to the thought process that is... It's just a fad and it will pass or everybody that uses social media won't be interested in what I have to say. And the list goes on. This presentation is designed as a first step. A simplified approach to encouraging businesses to use social media. This presentations purpose is to Demystify Digital Marketing and show that there is a place for Social Media in your Marketing Strategies.