Successfully reported this slideshow.

Demystifying digital-marketing

640 views

Published on

Often Directors, Owners, CEO's, General Managers and Marketing Managers are told they should be using social media as a marketing tool but when confronted with the reality of implementing social media into their marketing mix don't go through with it. This is often due to the thought process that is... It's just a fad and it will pass or everybody that uses social media won't be interested in what I have to say. And the list goes on. This presentation is designed as a first step. A simplified approach to encouraging businesses to use social media. This presentations purpose is to Demystify Digital Marketing and show that there is a place for Social Media in your Marketing Strategies.

Published in: Technology
  • Be the first to comment

Demystifying digital-marketing

  1. 1. Demystifying The Digital Marketing Revolution
  2. 2. www.memedia.com.au http://www.faceboo k.com/chrishoges http://au.linkedi n.com/in/chrishoges Chris Hogan Director of MeMedia
  3. 3. Is your marketing a Rubber Chicken? Rubber Chicken? <ul><li>Marketing Campaign by MeMedia </li></ul><ul><li>August to 30 September 2010 </li></ul>
  4. 7. What does this have to do with today? <ul><li>We’ll get to that later. </li></ul>
  5. 8. <ul><li>An ambiguous term to define marketing methods which requires the consumer to have some form of powered device to be engaged. </li></ul>What is Digital Marketing?
  6. 9. <ul><li>internet, banner advertising, search engine optimisation (SEO), pay per click, google advertising, social media, email marketing, RSS, fax broadcast, blogging, podcasting, video streams, text messaging, apps, ebooks, ibooks.... </li></ul>Speaking Geek About Digital Marketing...
  7. 10. Marketing which utilises online distribution channels to reach consumers in a timely, relevant, personal and... <ul><li>cost-effective manner. </li></ul>
  8. 11. Timely <ul><li>Google Ads for Mobile Search </li></ul>
  9. 12. Relevant <ul><li>Brisbane ads for a Brisbane based news portal </li></ul>
  10. 13. Personal (Ads) <ul><li>I surf. I’m friends with lots of health & fitness people & I have my own business. </li></ul>
  11. 14. Cost Effective <ul><li>Only Pay When Ad Clicked </li></ul>Only Pay When Ad Clicked or Displayed Only Pay When Ad Clicked
  12. 15. Get total visibility <ul><li>Demystify your marketing </li></ul>
  13. 16. Then...Develop a formula <ul><li>Know exactly how your advertising has performed and how you can tweak it to make it better. </li></ul>
  14. 17. The Revolution <ul><li>Push Pull, Two way dialogue with customer </li></ul>
  15. 18. SOCIAL MEDIA
  16. 19. <ul><li>“ I call my friends. I don’t need to use the internet to communicate with my friends.” </li></ul><ul><li>“ It’s just a fad for teenagers” </li></ul><ul><li>“ I don’t want everybody to know what I’m doing” </li></ul><ul><li>“ Social media is for people who have too much time on their hands” </li></ul><ul><li>“ I don’t have anything to say that people will want to hear” </li></ul>RESISTANCE
  17. 20. Social media isn’t a fad, it’s a fundamental shift in the way we communicate and do business Social media isn’t a fad, it’s a fundamental shift in the way we communicate and do business
  18. 21. BENEFITS OF SOCIAL MEDIA
  19. 22. <ul><li>Exposure & Branding </li></ul><ul><li>Customer Service </li></ul><ul><li>Networking/Sales Opportunities </li></ul><ul><li>Backlinks/Traffic </li></ul><ul><li>Market Intelligence </li></ul>BENEFITS OF SOCIAL MEDIA
  20. 23. <ul><li>Facebook accounts for 29% of time spent online. </li></ul><ul><li>79.1% of Internet users in Australia view online video. </li></ul><ul><li>LinkedIn is the largest networking site for professionals in Australia and New Zealand. </li></ul><ul><li>2.5 million Twitter subscribers in Australia </li></ul><ul><li>sources: 1 Nielsen, November 2009. 2 Universal McCann, July 2009. 3 http://blog.linkedin.com/2009/12/03/linkedin-australia 4 http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/ </li></ul>INTERNET USAGE STATISTICS
  21. 24. Consumers trust their friends more than companies <ul><li>90% of consumers surveyed trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. </li></ul>source: Chadwick Martin Bailey and iModerate Research Technologies
  22. 25. I Want to be Your Friend <ul><li>Among consumers polled, 51 percent of Facebook users and 67 percent of Twitter users said they are more likely to buy from the brands they &quot;friend&quot; or follow, while 60 percent of Facebook users and 79 percent of Twitter users are more likely to recommend those brands to others. </li></ul>A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies
  23. 26. How do you look when you’re not using Social Media?
  24. 27. <ul><li>The study also found that Internet users now expect businesses to have &quot;some digital face - whether it's on FB or Twitter,&quot; otherwise the opinion may be that they are &quot;not really with it or in tune with the new ways to communicate with customers.&quot; </li></ul>Your not really interested in me and what I have to say A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies
  25. 28. Australians lead the way with Facebook <ul><li>Australians spend more time on Facebook (average 7 hours 19 minutes per month) than the US and Italy. </li></ul>
  26. 29. TARGET YOUR MARKET
  27. 32. DIRECT MAIL WEBSITE MARKETING QUIZ SOCIAL MEDIA PHOTO COMPETITION OUTDOOR PROMOTION TRADITIONAL DIGITAL FACEBOOK PAGE
  28. 33. DON’T BE LEFT IN THE STONE AGE...
  29. 34. DON’T RETREAT
  30. 35. ACCEPT CHANGE
  31. 36. YOU COULD SEE A WHOLE NEW LIGHT
  32. 37. Why Should You Utilise Social Media? Why Should You Utilise Social Media? <ul><li>The audience for social media is growing more rapidly than that of any other traditional media avenues. </li></ul><ul><li>Consider this: it took 38 years for radio to reach 50 million users, and it took television 13 years. And the Internet? Just 4 years. (Qualman, E. 2009) </li></ul><ul><li>It’s not a question of whether we engage in social media, but how well we do it. </li></ul>
  33. 38. www.memedia.com.au http://www.faceboo k.com/chrishoges http://au.linkedi n.com/in/chrishoges Chris Hogan Director of MeMedia

×