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Webinar Feb 2010 Comparisons Section


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Pulse of Membership #2 Presentation

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Webinar Feb 2010 Comparisons Section

  1. 1. 2010 Webinar The Pulse of Membership #2 Presented by
  2. 2. Welcome to our Webinar! <ul><li>Dana Hines, CFRE </li></ul><ul><ul><li>President and CEO, Memberships Consultants </li></ul></ul><ul><li>Deborah Nelson, CFRE </li></ul><ul><li>Senior Account Executive, Membership Consultants </li></ul><ul><li>Karen Mariani </li></ul><ul><li>Account Executive, Manager of On-Site Sales </li></ul>
  3. 3. The Pulse of Membership <ul><li>Survey 1: March, 2009 – Pulse of Membership #1 </li></ul><ul><li>Survey 2: November, 2009 – Pulse of Membership #2 </li></ul><ul><li>And the results are … </li></ul>
  4. 4. Membership Program Comparisons Art Museum and Zoo and Aquarium Comparisons By Membership Consultants, Inc.
  5. 5. Membership Totals
  6. 6. Membership Revenues
  7. 7. Membership Budgets
  8. 8. Success of Direct Mail Acquisition
  9. 9. Success of On Site Acquisition
  10. 10. Renewal Rate Trends
  11. 11. Renewal Rates <ul><li>All organizations 65% to 69% </li></ul><ul><li>Art Museums 70% to 74% </li></ul><ul><li>Zoos, Aquariums 65% to 69% </li></ul><ul><li>History Museums 75% to 80% </li></ul><ul><li>Botanical Gardens 65% to 69% </li></ul>
  12. 12. Going Forward – 2010 Membership Outlook
  13. 13. Going Forward – 2010 Membership Outlook
  14. 14. Going Forward – 2010 Membership Outlook
  15. 15. Going Forward – 2010 Membership Outlook
  16. 16. What We Learned? <ul><li>2010 is looking up from 2009 </li></ul><ul><li>What we experienced in this downturn depends on the type of Membership organization your represent </li></ul><ul><li>On-site sales have been the strongest source of new members </li></ul><ul><li>Renewals have been more challenging than acquisition of new members </li></ul>
  17. 17. Our Experiences <ul><li>On-Site sales have been record setting </li></ul><ul><li>Direct Mail has continued to be a good source of new members </li></ul><ul><li>Conditions improved as the year progressed </li></ul><ul><li>Campaigns “on hold” were added back to the mix </li></ul><ul><li>Uncertainty has lessened from a year ago </li></ul>
  18. 18. Your Experiences? <ul><li>Share your experiences now…. </li></ul><ul><li>Ask a question….. </li></ul><ul><li>Raise your hand or email your comments and questions now…. </li></ul>
  19. 19. MEMBERSHIP  CONSULTANTS St. Louis and Chicago <ul><li>Membership Webinars </li></ul><ul><li>Membership Seminar – St. Louis, March 25 and 26 </li></ul><ul><li>Atlanta, October 7 and 8 </li></ul><ul><li> </li></ul><ul><li>Membership Services </li></ul><ul><li>Annual Appeals Direct Mail Acquisition On-Site Sales Member Renewals Membership Audit and Plans Dues/Benefit Analysis Membership Surveys List Services Membership Management Lapsed Member Telemarketing </li></ul><ul><li>Membership eNewsletter </li></ul><ul><li>Go to or email us at </li></ul><ul><li>[email_address] </li></ul><ul><li>Dana Hines, CFRE [email_address] </li></ul><ul><li>Deborah Nelson, CFRE [email_address] </li></ul><ul><li>Karen Mariani [email_address] </li></ul>