The Sales Leaders 90-Day Guide for
Retaining/Developing and getting New Reps to
produce as top performers from the start.
This outline is designed to aid sales leaders in the areas of production, retention and the
development of new sales reps within the critical first 90 days of a new sales reps career.
Sales leaders are measured in 3 areas; Retention, Performance and Development of their
4 key areas to look at:
1. Your Personal Philosophy and attitude toward your rep/reps
2. Your language and ability to communicate – FOR RESULTS
4. Ability to identify the 2 areas that cause them not to succeed; Skill or
I want your success more than you want it attitude
They are your customers
DO THE RIGHT THING – it is easier to keep your reputation than to
What value do you bring to them
Serving your reps needs. Serve more = earning more! (My set of
Its better to give then to receive: GIVING STARTS THE
To attract attractive and talented people you must be an attractive
person (the inside and who you are)
Be a leader for the joy--------not the necessity
First impressions apply just as much to you as it does to them.
3 parts of communication (by the work of Aristotle)
1. Ethos – character/credibility of the person.
2. Pathos – connecting with the emotions – we tune into them and their needs
3. Logos – factual content
3 elements of conversation
1. Words = 7% they remember the way your said it!
2. Tone of voice = 38%
3. Body language = 57%
Understanding the person that is in front of you! (Golf club
Pick your battles: if you are going to square off with your reps,
make sure it’s over things worth fighting for.
Vest your reps in the process: goal setting/the big picture for them
Don’t be predictable in your language
Understand the dangers of assumption: you cant assume that
your reps know what you want them to know
Focus on the contribution that you can make on their lives
and family………..leadership mantra!
Self discipline is the most important quality of success and in
our business as well
Determine do we have a will or skill issue!
Dealing with your new reps
Action needed/their desired results
Emotional Intelligence vs. Cognitive abilities.
Studies have shown that the leaders with E.Q. out perform leaders that don’t by as much
as 20%. Looking at the 5 areas of E.Q.
Self-Awareness: The ability to recognize and understand your moods, emotions, and
drives, as well as their effects on others.
Self-Regulation: The ability to control or redirect disruptive impulses and moods. The
propensity to suspend judgment – to think before acting
Motivation: A passion to work for a reason that goes beyond money or status. A passion
to pursue goals with energy and persistence.
Empathy: The ability to understand the emotional makeup of other people. Skilled in
treating people according to their emotional reactions.
Social Skill: Proficiency in managing relationships and building networks. An ability to
find common ground and build rapport.
The time lines
Before they start, what does the picture look like?
A. Presentation memorized
B. The 4 attributes of a champion sales rep:
Strong Work Ethic
Commitment to Excellence
Close all gaps in you head and theirs…………..goal setting/levels of
achievement, what do you expect out of them next
Language, very critical in this week………example: .THE FIVE
Follow up! Reinforcements / Improving on will or skill
Week 4 – 6
Frequencies and volume skills or wills. Understanding Pathos!
Week 7 & 8
Developing needs assessment:
1. Other languages and volumes
2. Other faces
3. Reminder of the starting commitments by the rep
“Our job as leaders is to build the people that will build our