SoMoLo For CRB. Are You Social, Mobile, and Local?


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Own your community online. Students will learn about the most popular location based social applications that engage your chosen community and improves your online SEO. Have you ever wanted to be a Mayor, a Dutch, or a Duchess where you live? Earn badges, rewards, and discounts on places you patronize regularly using your smart phone and mobile applications. Yelp and Foursquare will allow you to interact with millions of monthly users desiring to hear your feedback on businesses in your neighborhood.
Is it time for lunch! Imagine going out to lunch at your favorite local restaurant and while you are there you take a photo of your food with your mobile device and with a few clicks you have shared your experience with a minimum of eight social networking sites with global reach. Did I tell you this was FREE (lunch sometimes included)? The SoMoLo: Social, Mobile, Local experience is alive and well. This is how I have gotten to the #1 position on Google for my keywords and I cash in on all of my neighborhood perks and rewards.

Students will identify keywords that will enhance their SEO
Students will learn the importance of having a Yelp and Foursquare accounts.
Students will learn how to enhance photos through Instagram and post to Foursquare and Yelp while leveraging photos with Tumblr, Flickr, Facebook, Twitter and Pinterest
Students will be able to run a mobile marketing campaign that can reach millions

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  • In this presentation, attendees will learn the basics of inbound marketing and how it can be used to build a business. Describe your marketing background. Through Inbound Marketing University (IMU), you have become an Inbound Marketing Certified Professional, which acknowledges your proficiency in blogging, social media, search engine optimization (SEO), lead conversion, lead nurturing and closed-loop analysis.This content is part of the Inbound Marketing University.
  • Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
  • Outbound marketing strategies are becoming less effective in today’s world. We now have devices (e.g. spam blockers, TiVo/DVRs, caller ID, etc.) that allow us to block out the messages being pushed onto us People are doing their own research to figure out which products and services they want to buy
  • Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines and promoting and sharing that content in social media A helpful overview of inbound marketing can be found at
  • SoMoLo For CRB. Are You Social, Mobile, and Local?

    1. 1. #SoMoLo for CRB
    2. 2. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the internet. -Laura Lake, About
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    6. 6. Value of Inbound Marketing Inbound marketing pulls buyers into your business
    7. 7. What is Outbound Marketing?
    8. 8. Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson
    9. 9. Solution: Inbound Marketing Content SEO Social Media
    10. 10. Tools to use to dominate Page #1 of Google for your name and community
    11. 11. Use to select your keywords
    12. 12. Keyword Selection Top Rising
    13. 13. What are your KEYWORDS?
    14. 14. Constant analysis is key in successful selling and when included as a best practice and performed as a routine, many low producing sales months can be avoided.” -Steve Cunningham
    15. 15. Rewrite your bio and resume using your keywords
    16. 16. Secure Your Name
    17. 17. Brand Everything to YOU Facebook LinkedIn Twitter Blog Tumblr Yelp Foursquare Pinterest Instagram Pinstagram
    18. 18. Write Everything Like A Blog Post URL: Headline: Marki Lemons Ryhal, Short Sale Instructor/ Trainer I'm for HIRE! #1 Short Sale Trainer has taught over 15k #REALTORS. 2010 Real Estate Instructor of the Year. Keywords: short sale, trainer, and instructor
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    20. 20. B2B Lead
    21. 21. B2B & B2C
    22. 22. B2C
    23. 23. Use the App Foursquare Yelp Photo Grid/PicsArt Instagram Flickr Twitter Facebook Pinterest
    24. 24. Yelp is for more than restaurants. REALTORS® can write reviews that now link to them and boast their SEO Yelp, Inc. is a company that operates, a social networking, user review, and local search web site.
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    28. 28. Instagram Facebook Flickr Foursquare Twitter Tumblr Pinterest
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    35. 35. Great Yelp Example
    36. 36. Sean McCormack Great Review
    37. 37. Virtual Pin Board (Category) with Pins (Content) that allow you share visual content (photos and videos)
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    42. 42. Keywords in your pin description and board titles
    43. 43. Call to Action will increase engagement and include a link
    44. 44. Link Back to Your Website
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    46. 46. 200 Million Users Largest Professional Social Network
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    51. 51. LinkedInGetsGoogle Ranking
    52. 52. How Much Have You Spent? It is all in the conversion
    53. 53. Additional Training
    54. 54. Thank You @marki_lemons