1.
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NEIGHBORHOOD DISCUSSION

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Agenda for the Evening
Opening Remarks:
Ward 4 Alderman, Jesse Clingan
The Winter Hill Neighborhood Planning Process:
City of Somerville Planning Department, Melissa Woods
Partnering with the Community:
DLJ Real Estate Capital Partners, Toby Banta
A Community Vision:
ICON Architecture, Nancy Ludwig
The Community Voice:
Questions & Answers
Final Remarks and Next Steps

3.
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“The Winter Hill Neighborhood Plan sets forth a vision along the main street that supports
the daily needs and services of Winter Hill residents. The focus of each design is on the
public realm and pedestrian experience. The crux of this vision is the redevelopment
vision for the Star Market site. With this, we can move forward in achieving housing, job,
and open space goals for Winter Hill while recreating a main street where our local,
independent businesses can thrive.”
- Mayor Joseph A.Curtatone

4.
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A Brief History of Winter Hill
• Broadway – “Heart of Winter Hill” established in the 1630’s as Winter Hill
Road
• 1700’s & early 1800’s – dairy farms
• 1841 – Boston & Lowell RR brought rail service
• 1858 – Horse car line established linking Winter Hill to Charlestown and
Boston, spurring residential development
• 1860’s – Gas and water service started
• 1885 to 1890 – passenger rail service began
• 1890 to 1910 – 50% of Somerville housing units built
• 1900 to 1925 – Somerville’s commercial districts developed
• 1925 – McGrath Highway completed; permanent barrier to East Somerville.
• 1958 – Trolley service suspended; autos take over
• 1965 to 1973 – Interstate 93 built & Winter Hill now primary access to
Somerville from I-93
• When the trolley service ended and the right-of-way was given over to autos,
the main street neighborhood identity started to fade.

5.
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New Hierarchy of Broadway
• Pedestrians first…create walkable & bikeable community corridor
• Prioritize Pedestrian accommodations, streetscape, aesthetics, roadway safety, and bicycle accommodations
• Reorganizing the current right-of-way allows for all modes, additional open space, an increased tree canopy, and
dedicated areas for public and private seating

6.
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Winter Hill Neighborhood Plan
• Creating a vision and goals for Winter Hill that will serve as the framework and guidelines for the future
• Reimagining Winter Hill’s main street, Broadway, as a destination
• Pedestrian focus on retail: targeting a diverse group of tenants that complement each other and are
additive to the lives of local residents
• Improving accessibility and public spaces: encourage biking and add public parks
• Focus on mixed-use development

7.
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299 Broadway within the Neighborhood Plan

8.
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Who we are…
• DLJ RECP is an independent, vertically-integrated real estate investor
targeting investment and development opportunities in the dynamic
neighborhoods of major US cities. To date, we have executed over 200
real estate investments and developments with a total transaction value of
over $16 billion.
What we do…
• Our strategy aims for excellence in quality, design, and aesthetics. We
believe that well conceived and exceptionally designed real estate creates
superior product and ultimately drives value for both our investors and the
local community.
How we do it…
• Strong track record of success through ground-up development and
intensive redevelopment projects. Our work includes large scale residential,
office and retail developments, as well as historic redevelopments and
community partnerships.
DLJ Real Estate Capital Partners

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Your Local Partner
• DLJ RECP is an active investor in Somerville and Boston,
making six investments in the last six years with a keen
focus on urban revitalization
• DLJ Boston, is operated by local area professionals
• We seek to develop high-quality projects that will create long
term value to the neighborhoods in which we invest
• The team has strong connections with local brokers,
designers, and tenants Boynton Yards Master Planned Development
35 Medford Street

10.
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Recent DLJ Case Study
EASTOWN – Hollywood, CA
• 535 units with 72,000 SF of retail and a 1,352-stall underground garage
• Underutilized site in a centrally located district
• Construction completed on time and under budget
• Creating a well-designed building with high-quality finishes & fixtures
• Building a sense of place & community development

11.
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299 Broadway Today
FACTS
• 2.6 acre site with access on
Broadway, Temple, Sewall & Grant
Streets
• Star Market closed in 2007 and has
been empty since
• In early 2018, Walgreens acquired
the Rite-Aid store
• 11 years of complete
underutilization contributing ZERO
value to the community
• TOGETHER, we have an incredible
opportunity to completely change
the epicenter of Winter Hill
• BUT WE NEED YOUR HELP!

12.
299BROADWAY
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T

13.
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299 Broadway of the Future
• Mixed-use Residential / Retail / Parks -- generating jobs and new tax revenue
• Enhance the area with by connecting the neighborhood to new transit system
• PRESERVE and IMPROVE the neighborhood by adding community open space and neighborhood parks
• Create a central community HEARTH with close to one acre of open area activated by retail services
✓ 310 Apartments
✓ 62 Inclusionary Units
✓ 25,000 SF of street level Retail
✓ Nearly 1 acre of Parks & Open Space
✓ Ideal mix of Studios, 1BRs, 2BRs & 3BRs
✓ Sustainable construction & building operations

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Placemaking via Open Space
• New park & Retail services to serve as Community Hearth
• Diverse and thoughtful event programming of public spaces to
engage the community and allow for working, socializing, and
recreation
• Strong local and regional retail tenant mix
• Pedestrian-scale focused design to generate activity
• Embrace local arts & culture
• Linking the Winter Hill neighborhood to Broadway and on to the
future Green Line station at Gilman Square

15.
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Supporting SomerVision
SomerVision is a city widecomprehensive plan aiming to transform,
enhance and preserve different areas of Somerville. It blended
economic and community goals into the creation of theplan.
• TRANSFORM underutilized areas and uses
• ENHANCE community integration
• PRESERVE residential fabric and culture
299 Broadway’s Role in Achieving SomerVision Goals
• The creation of 30,000 new jobs
• The construction of 6,000 housing units
• The establishment of 125 acres of publicly accessible open space
• Preserving neighborhood character

16.
DESIGNCONCEPTS
Guided by the Winter Hill Neighborhood Plan
and in line with SomerVision, our plan:
• Embraces Winter Hill Neighborhood
Character & history
• Articulates Massing – subdivided and
modulated to become part of the multi-
building Winter Hill fabric
• Creates Significant New Open Space to
enhance neighborhood connections and
provide varied use
• Mixes Range of Uses – to enliven district
• Places Parking Underground
Winter Hill Neighborhood Plan

17.
299BROADWAY
SOMERVILLE,MA Site Plan Fitting into Neighborhood

18.
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SOMERVILLE,MA Articulated Massing

19.
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SOMERVILLE,MA Ground Level Plan

20.
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Underground Parking
Retail & Open Space at Grade
Upper Level Massing
Subdivided

21.
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0.9-Acre Central Open Space

22.
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SOMERVILLE,MA Street Level Retail Focus

23.
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SOMERVILLE,MA Marshall Street Focus

24.
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SOMERVILLE,MA Retail Corners

25.
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SOMERVILLE,MA Residential Part of the Action

26.
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SOMERVILLE,MA Interconnected Open Space

27.
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Question & Answer

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Final Remarks & Next Steps

29.
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Thank You!
Please don’t hesitate to reach out with any questions, comments, or
thoughts!
Send emails to:
aldermanclingan@gmail.com
or
planning@somervillema.gov