Online advertising(powerpoint)

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Online advertising(powerpoint)

  1. 1. ONLINEADVERTISING-Is a form of promotionthat uses the Internetand World Wide Webmarketing messages toattract customers.
  2. 2. EXAMPLE OF ONLINEADVERTISING>CONTEXTUAL ADS>BANNER ADS>BLOGS>RICH MEDIA ADS>SOCIAL NETWORK ADVERTISING>INTERSTITIAL ADS>ONLINE CLASSIFIED ADVERTISING>ADVERTISING NETWORKS>E-MAIL MARKETING>E-MAIL SPAM
  3. 3. 1994- Pay-per-click keyboard advertising debuts at GoTo.com1998- HotWired is the site to sell banner ads in large quantities to corporate advertisers.2000- Google rolls out AdWords, a pay-per-click service.
  4. 4. 2001- Pop-up ads fill usersscreens.2005- video ads bring $121million- just over 1% of onlinead revenue.2007- Facebook debuts itsadvertising system, includingbeacon.
  5. 5. 2009- Companies such asLotame begin to experimentwith engagement as the newad unit an social networks.Today, it is one of theessentials of a successfulbusiness, a media platform thatallows interaction withcustomers.
  6. 6. ADVANTAGESLarger Target audience- post an ad on the internet, andyou have the internet embracingyour service with arms wideopen.Easy to keep a Track of- it isn’t that easy track andmeasure the advertising figuresin case of offline marketing.
  7. 7. Better information- Advertiser has the capability ofconveying more details with regardsto the product he is selling, at a verylow cost.Faster than Other mediums- Start sending out your ads themoment you sign up for thecampaign, unlike other sources ofadvertising.
  8. 8. Lets Consumers decide- It lets consumers or viewers todecide whether to view theadvertisement at all or not.
  9. 9. DISADVANTAGES>Many advertisement are seenspam and there are blockers toprotect against the ads.>Many websites have ads, socustomers experienceadvertising fatigue or blidnessand may not see the ad.
  10. 10. >Websites lack the first- handexperience that a store offers,which can lead to high returnson sales stemming from onlineadvertising.>Spring up from the expense,and often low return, of onlineads.
  11. 11. By:Nobleza,Jessa KrisOrbita,RemiePadua,DonabelRosales,Carol Mae

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