OMG Your Audience<br />Presented by: Melonie Gallegos<br />
How many good social media campaigns have you seen?<br />
Social media is flooding with marketers<br />In 2010 social media ranked in top 3 marketing tactics, just behind email and...
Brands Are Boring<br />
Fear<br />Of changing outdated marketing traditions<br />Legal& liability<br />Challenging executive brand perception<br /...
Tip 1: Gamble with tradition <br />Marketers need updated skill sets to compete in today’s digital environment.<br />It’s ...
Tip 2: Make the rules<br />Legal and regulations are outdated.<br />Proactively work with legal to help define application...
Tip 3: Challenge corporate brand perceptions<br />Customers define brands.<br />Logos and taglines hold little meaning. <b...
Tip 4: Take risks<br />Break through the noise.<br />Accept the possibility of failure as a learning experience.<br />Embr...
Tip 5: Lose control<br />People are already talking about brands whether or not the brand chooses to participate.<br />The...
Tip 6: Don’t be afraid to speak to your “people”<br />If you try to be everything to everyone, you end up being nothing to...
OMG Campaigns…<br />
…bring the brand to its audience<br />
…surprise<br />
…entertain<br />
…are personal<br />
…creates connection<br />
…build a movement<br />
…encourages people to talk about themselves<br />
…are simple<br />
Nuts & Bolts<br />
What makes it social?<br /><ul><li>Social Platform Integration
Social Platform Optimization (SPO)
Sharing
Two-Way Communication
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Social Media Promotion Ideas to OMG Your Audience

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Social media networks are being flooded with marketing as advertising budgets shift to social media. How can your brand stand out in the noise? Stop being boring.

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  • http://www.youtube.com/watch?v=-oElH6M_5i4&amp;feature=youtu.beMaybe put old spice.Surprise = unexpected marketingClutter bustingShare your story is the mainstay
  • http://www.youtube.com/coachellaEntertaining funny gets point across authenticity relatable
  • http://www.harley-davidson.com/en_US/Content/Pages/harlistas/harlista_stories.html
  • http://www.5react.com/http://coachella.5gum.comFriends and familyEmpowermentImportanceSharing elementSocial networking element it’s what makes it social
  • https://www.facebook.com/feelyourboobiesBelief = a story or movement, authenticityPeople no longer believe in fairy tales about a brand, the product speaks for itself, or the customer speaks for the product rather – customers have a voice. Products solve problems. Solutions are stories.
  • http://twitterparty.mozilla.org/en-US
  • Social Media Promotion Ideas to OMG Your Audience

    1. 1. OMG Your Audience<br />Presented by: Melonie Gallegos<br />
    2. 2. How many good social media campaigns have you seen?<br />
    3. 3. Social media is flooding with marketers<br />In 2010 social media ranked in top 3 marketing tactics, just behind email and edging ahead of SEO.<br />Spending is rising - social media ranked third among planned focus for online marketing budgets in 2011, after search and their own website.<br />eMarketer predicts 80% of U.S. Companies will use social media marketing in 2011 (it was just 58% in ‘09)<br />Source: Interactive Marketing Tactics Used by Marketers March 2010, eMarketer<br />Focus of Online Marketing Budgets in 2011 % Senior level marketers worldwide, eMarketer<br />
    4. 4. Brands Are Boring<br />
    5. 5. Fear<br />Of changing outdated marketing traditions<br />Legal& liability<br />Challenging executive brand perception<br />Playing it safe and straying from “brand guidelines”<br />Of losing control<br />Of offending people’s sensibilities <br />
    6. 6. Tip 1: Gamble with tradition <br />Marketers need updated skill sets to compete in today’s digital environment.<br />It’s our job to understand why our customers use it, not whether or not we would personally.<br />Make it an initiative to test new tactics in your marketing mix solely for learning purposes.<br />
    7. 7. Tip 2: Make the rules<br />Legal and regulations are outdated.<br />Proactively work with legal to help define application to the social web.<br />Define employee social media policy.<br />Develop moderation guideline.<br />
    8. 8. Tip 3: Challenge corporate brand perceptions<br />Customers define brands.<br />Logos and taglines hold little meaning. <br />Many brands continue to push messages.<br />Be a message receiver instead. <br />Report findings & stats up to executives and let it guide marketing. <br />
    9. 9. Tip 4: Take risks<br />Break through the noise.<br />Accept the possibility of failure as a learning experience.<br />Embrace pop culture.<br />Humanize the brand. <br />
    10. 10. Tip 5: Lose control<br />People are already talking about brands whether or not the brand chooses to participate.<br />The concept of control is a myth.<br />If you only talk about your brand, people won’t talk about your brand.<br />
    11. 11. Tip 6: Don’t be afraid to speak to your “people”<br />If you try to be everything to everyone, you end up being nothing to nobody.<br />Stop being boring at the expense of your entire audience to not offend one person.<br />
    12. 12. OMG Campaigns…<br />
    13. 13. …bring the brand to its audience<br />
    14. 14. …surprise<br />
    15. 15. …entertain<br />
    16. 16. …are personal<br />
    17. 17. …creates connection<br />
    18. 18. …build a movement<br />
    19. 19. …encourages people to talk about themselves<br />
    20. 20. …are simple<br />
    21. 21.
    22. 22. Nuts & Bolts<br />
    23. 23. What makes it social?<br /><ul><li>Social Platform Integration
    24. 24. Social Platform Optimization (SPO)
    25. 25. Sharing
    26. 26. Two-Way Communication
    27. 27. User Generated Content (UGC)
    28. 28. Engagement</li></ul>Elements of a campaign<br />
    29. 29. Social media campaigns are best supported by an integrated communications plan:<br />PR<br />Email <br />Website<br />All relevant social channels<br />Cross promotion<br />In venue<br />Integrate<br />
    30. 30. Leading Metrics Used by Companies<br />Engagement <br />Awareness <br />Site traffic metrics<br />Customer advocacy<br />Click through rate<br />Leads<br />Conversion rate<br />Measuring success<br />Leading Metrics Used By Companies Worldwide To Measure Success Of Social Media Marketing March 2011, eMarketer<br />
    31. 31. Melonie Gallegos<br />InteractiveMarketingCafe.com<br />@melonie<br />Download this presentation: http://www.slideshare.net/meloniegallegos<br />Inquire: fandommarketing.com<br />

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