Presented by Melody Stromquist <br />Small Business Affinity <br />Social Media and Your Business<br />www.smallbizaffinit...
Getting Started on Your Social Media Strategy<br /><ul><li>This presentation will be available free on LinkedIn. If you ad...
Work sheet to get you started
Starter Resource list
S.O.S. Card. Help answer SPECIFIC questions for LinkedIn, FaceBook, and Twitter</li></ul>www.smallbizaffinity.com <br />
Social Media Defined Today<br /><ul><li>Social media is basically a conversation.
It’s accessed via internet and mobile tools and used for sharing information and opening discussion
Social media comes in text (blogs, websites), audio (pandora.com), pictures (flikr.com), and video (YouTube.com).
Businesses also refer to social media as UGC (user generated content) and CGC (consumer generated content)</li></ul>www.sm...
Optimizing While You Network<br /><ul><li>Any website that invites you to interact other visitors falls into the definitio...
Your participation will build your business and your network
This is your opportunity to position yourself as an expert</li></ul>www.smallbizaffinity.com <br />
eWomenNetwork.com is a social site<br />Connect with the eWomen Network online<br />Learn what other members are doing<br ...
Your eWomen Network Profile<br />http://www.ewomennetwork.com/profile/view.php?profileId=23806<br />If you are having trou...
I couldn’t say it better…<br />“Social media offers new opportunities to activate…brand enthusiasm.” - Stacy DeBroff, foun...
The point is: <br /><ul><li>“In the absence of communication among your customers, advertising rules.” - Don Peppers, foun...
“By creating compelling content, you can become a celebrity.” - Paul Gillin</li></ul>www.smallbizaffinity.com <br />
Getting the Most out of Networking Today<br /><ul><li>Networking is about more than shaking hands and exchanging business ...
In the world of GOOGLING
Building a reputation/Positioning your brand
Networking online & taking those connections F2F
Example Tweetup</li></ul>www.smallbizaffinity.com <br />
How does social media impact your business?<br />Customer Service Opportunities<br />Damage Control<br />www.smallbizaffin...
How does social media impact your business?<br />Alternate to traditional marketing  ($)<br />Audience can be incredibly f...
Homework: Look at how this companies do it<br />Dell<br />Burgerville<br />Tillamook Cheese<br />Dairy Queen<br />Comcast ...
What Dairy Queen Does Specifically:<br />Reputation monitoring<br />Customer service<br />Platform for promotion for all t...
Let’s see Comcast in action<br />Go to: search.twitter.com<br />In search box, type: comcastcares<br />www.smallbizaffinit...
Tweeters show up!<br />Austin Blood Drive Tweetup More than Doubles Traffic at Austin Blood and Tissue Center<br />July 4t...
Comedian Dave ChapelleTweetup<br />www.smallbizaffinity.com <br />
The Crowd<br />A rumor started that Dave Chappelle was going to be at Pioneer  Courthouse Square at midnight. The rumor gr...
What does that prove?<br />Social media is word of mouth on STERIODS<br />www.smallbizaffinity.com <br />
More important aspects <br />Trends, Alerts, News (share what you know)<br />-Example: Twitter<br />Relevance, Presence<br...
Many ways to interact<br />Social Bookmarking – sites such as del.icio.us, stumbleupon, searchles,  the interaction is thr...
Things are changing quickly<br />www.smallbizaffinity.com <br />
Do you Blog?<br />Blogging<br />Lurk-visit other blogs and see what people are talking about.  Search for blogs using Tech...
Statistics<br />Social media websites account for about 50% of internet traffic<br />80% of company CEOs believe their sit...
Social media is still selective<br />Industry Standards<br />Compliance<br />Get permission<br />Review social media polic...
So What is Linkedin?<br />A business-oriented social networking site mainly used for professional networking. <br />As of ...
Let’s go<br />www.smallbizaffinity.com <br />www.linkedin.com<br />
What to do on LinkedIn<br />Sign up<br />Complete profile<br />Invite contacts<br />Recommendations<br />Seek Questions<br...
Facebook FAN PAGE for BUSINESS<br />Isn’t FaceBook for kids? <br />More than 250 million active users<br />More than 120 m...
FaceBook & LinkedIn = Who you know<br />……And who knows you<br />Fan page=searchable= good for business<br />Facebook.com ...
Twitter?<br />Twitter is a free micro-blogging service that enables its users to send and read other users&apos; updates k...
http://twitter.com/hellomelody<br />Senders can restrict delivery to those in their circle of friends or, by default, allo...
To Tweet or not to Tweet<br />According to Mashable, 40% of Twitter content is “pointless babble” <br />Tip #1: if you wan...
Let’s try:<br />If you already have an account, <br />Follow: rowdenkelly = Carol Kelly,<br />Or search hashtag: #eWN, #eW...
Twitter<br />Four specific tones to be conscience of when creating content for Twitter:<br />-Informative<br />-Humorous<b...
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Social Media And Your Business

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Created this deck to present to the eWomen Network, Portland Chapter. I am available to speak at any of your small business events, non-profits, foundations, etc.

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Social Media And Your Business

  1. 1. Presented by Melody Stromquist <br />Small Business Affinity <br />Social Media and Your Business<br />www.smallbizaffinity.com <br />
  2. 2. Getting Started on Your Social Media Strategy<br /><ul><li>This presentation will be available free on LinkedIn. If you add me to your network, you can download it from my profile
  3. 3. Work sheet to get you started
  4. 4. Starter Resource list
  5. 5. S.O.S. Card. Help answer SPECIFIC questions for LinkedIn, FaceBook, and Twitter</li></ul>www.smallbizaffinity.com <br />
  6. 6. Social Media Defined Today<br /><ul><li>Social media is basically a conversation.
  7. 7. It’s accessed via internet and mobile tools and used for sharing information and opening discussion
  8. 8. Social media comes in text (blogs, websites), audio (pandora.com), pictures (flikr.com), and video (YouTube.com).
  9. 9. Businesses also refer to social media as UGC (user generated content) and CGC (consumer generated content)</li></ul>www.smallbizaffinity.com <br />
  10. 10. Optimizing While You Network<br /><ul><li>Any website that invites you to interact other visitors falls into the definition of a social media, like blogs, forums, bulletin boards, etc.
  11. 11. Your participation will build your business and your network
  12. 12. This is your opportunity to position yourself as an expert</li></ul>www.smallbizaffinity.com <br />
  13. 13. eWomenNetwork.com is a social site<br />Connect with the eWomen Network online<br />Learn what other members are doing<br />Receive and offer exclusive specials to members<br />Add relevance to your professional position online<br />www.smallbizaffinity.com <br />
  14. 14. Your eWomen Network Profile<br />http://www.ewomennetwork.com/profile/view.php?profileId=23806<br />If you are having trouble getting your profile completed on the site, fill out an “S.O.S” Card<br />www.smallbizaffinity.com <br />
  15. 15. I couldn’t say it better…<br />“Social media offers new opportunities to activate…brand enthusiasm.” - Stacy DeBroff, founder and CEO of Mom Central<br />“Email marketing [with nothing else] will lead you down a really bad road.” - Chip Terry, vice president and general manager for Zoominfo<br />“New marketing is about the relationships, not the medium.” - Ben Grossman, founder and chief strategist for BiGMarK<br />www.smallbizaffinity.com <br />
  16. 16. The point is: <br /><ul><li>“In the absence of communication among your customers, advertising rules.” - Don Peppers, founding partner of Peppers & Rogers Group and 1to1 Media
  17. 17. “By creating compelling content, you can become a celebrity.” - Paul Gillin</li></ul>www.smallbizaffinity.com <br />
  18. 18. Getting the Most out of Networking Today<br /><ul><li>Networking is about more than shaking hands and exchanging business cards
  19. 19. In the world of GOOGLING
  20. 20. Building a reputation/Positioning your brand
  21. 21. Networking online & taking those connections F2F
  22. 22. Example Tweetup</li></ul>www.smallbizaffinity.com <br />
  23. 23. How does social media impact your business?<br />Customer Service Opportunities<br />Damage Control<br />www.smallbizaffinity.com <br />
  24. 24. How does social media impact your business?<br />Alternate to traditional marketing ($)<br />Audience can be incredibly focused and large (the world has shrunk)<br />www.smallbizaffinity.com <br />
  25. 25. Homework: Look at how this companies do it<br />Dell<br />Burgerville<br />Tillamook Cheese<br />Dairy Queen<br />Comcast (comastcares)<br />www.smallbizaffinity.com <br />
  26. 26. What Dairy Queen Does Specifically:<br />Reputation monitoring<br />Customer service<br />Platform for promotion for all things Dairy Queen<br />Identifying and rewarding brand endorsers and evangelists<br />Re-tweeting Dairy Queen follower’s tweets<br />Follows back Dairy Queen customers on Twitter<br />www.smallbizaffinity.com <br />
  27. 27. Let’s see Comcast in action<br />Go to: search.twitter.com<br />In search box, type: comcastcares<br />www.smallbizaffinity.com <br />
  28. 28. Tweeters show up!<br />Austin Blood Drive Tweetup More than Doubles Traffic at Austin Blood and Tissue Center<br />July 4th, 2008 · Social Media for Social Good<br />www.smallbizaffinity.com <br />
  29. 29. Comedian Dave ChapelleTweetup<br />www.smallbizaffinity.com <br />
  30. 30. The Crowd<br />A rumor started that Dave Chappelle was going to be at Pioneer Courthouse Square at midnight. The rumor grew. 5000 plus showed up. So did Dave at 1am. WOW <br />http://www.youtube.com/watch?v=1TnxJvy3x48<br />www.smallbizaffinity.com <br />
  31. 31. What does that prove?<br />Social media is word of mouth on STERIODS<br />www.smallbizaffinity.com <br />
  32. 32. More important aspects <br />Trends, Alerts, News (share what you know)<br />-Example: Twitter<br />Relevance, Presence<br />How do your customers find you?<br />Networking (who you know)<br />Example: FaceBook, LinkedIn<br />www.smallbizaffinity.com <br />
  33. 33. Many ways to interact<br />Social Bookmarking – sites such as del.icio.us, stumbleupon, searchles, the interaction is through tagging websites and searching through sites other people have tagged<br />Social News - sites such as digg, reddit, the interaction is by voting for articles and/or commenting on them<br />Social Networking - sites like Facebook , MySpace, Twitter, interaction takes place by developing a profile, adding friends , adding photos, developing or joining communities, having discussions<br />Social Video and Photo - Youtube, Flickr, interaction takes place by developing a profile, uploading photos or video, sharing them with other users, comments and discussions around them<br />www.smallbizaffinity.com <br />
  34. 34. Things are changing quickly<br />www.smallbizaffinity.com <br />
  35. 35. Do you Blog?<br />Blogging<br />Lurk-visit other blogs and see what people are talking about.  Search for blogs using Technorati.com.<br />Comment- Start commenting on blogs. Remember: ALWAYS BE POLITE!<br />Create-From what you learned by lurking and commenting, layout and create your blog.  I<br />Tip:“If you&apos;re new here, you may want to subscribe to my RSS feed.”  This will help gain followers. <br />www.smallbizaffinity.com <br />
  36. 36. Statistics<br />Social media websites account for about 50% of internet traffic<br />80% of company CEOs believe their sites offer a superior experience, 8% of customers agree<br />Social media usage growth is over 25% per year<br />Mobile subscribers with access to social networks is increasing by 30% annually<br />56% of Americans surveyed feel they have a stronger connection and are better served by brands that they can interact with on social media sites<br />www.smallbizaffinity.com <br />
  37. 37. Social media is still selective<br />Industry Standards<br />Compliance<br />Get permission<br />Review social media policy for your company <br />www.smallbizaffinity.com <br />
  38. 38. So What is Linkedin?<br />A business-oriented social networking site mainly used for professional networking. <br />As of February 2009, it had more than 35 million registered users, spanning 170 industries.<br />To complete your profile 100%, you must include your professional experience and profile, upload an image of yourself, and receive 3 recommendations.  <br />Use tabs from right to left and from top to bottom to maximize LinkedIn’s potential.  For example; search questions and answers section, and position yourself as an expert by sharing useful advice and information.<br />www.smallbizaffinity.com <br />
  39. 39. Let’s go<br />www.smallbizaffinity.com <br />www.linkedin.com<br />
  40. 40. What to do on LinkedIn<br />Sign up<br />Complete profile<br />Invite contacts<br />Recommendations<br />Seek Questions<br />Comment and Encourage <br />Dialog<br />Join Groups<br />Share<br />Widgets<br />www.smallbizaffinity.com <br />
  41. 41. Facebook FAN PAGE for BUSINESS<br />Isn’t FaceBook for kids? <br />More than 250 million active users<br />More than 120 million users log on to Facebook at least once each day<br />More than two-thirds of Facebook users are outside of college<br />The fastest growing demographic is those 35 years old and older<br />FB demo= (35+)?! Kids are leaving like in mass exodus! <br />www.smallbizaffinity.com <br />
  42. 42. FaceBook & LinkedIn = Who you know<br />……And who knows you<br />Fan page=searchable= good for business<br />Facebook.com (business fan page set up)<br />http://www.facebook.com/burgerville<br />www.smallbizaffinity.com <br />
  43. 43. Twitter?<br />Twitter is a free micro-blogging service that enables its users to send and read other users&apos; updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user&apos;s profile page and delivered to other users who have subscribed to them (known as followers). <br />2.5 million users and growing!<br />www.smallbizaffinity.com <br />
  44. 44. http://twitter.com/hellomelody<br />Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, or external applications (twhirl.org). <br />Go to www.search.twitter.com.  Select keywords to find information.  Setting up an account is easy.  <br />Consider adding your Twitter Link to your blog or website so people can follow you<br />www.smallbizaffinity.com <br />
  45. 45. To Tweet or not to Tweet<br />According to Mashable, 40% of Twitter content is “pointless babble” <br />Tip #1: if you want a quality audience, provide quality content<br />Tip#2, Tough love: if you follow for a specific reason, “unfollow” when content gets off track, or is not valuable to you<br />www.smallbizaffinity.com <br />
  46. 46. Let’s try:<br />If you already have an account, <br />Follow: rowdenkelly = Carol Kelly,<br />Or search hashtag: #eWN, #eWNPDX<br />www.smallbizaffinity.com <br />
  47. 47. Twitter<br />Four specific tones to be conscience of when creating content for Twitter:<br />-Informative<br />-Humorous<br />-Personal<br />-Inspiring<br />www.smallbizaffinity.com <br />
  48. 48. Twitter = What you know<br />Sign up<br />Search, hash tags<br />Follow<br />Followers<br />Share and connect (Carol Kelly, follow, me, search your customers, peers and heroes!) <br />Frequency (tweeklater.com)<br />Dialogue<br />www.smallbizaffinity.com <br />
  49. 49. You need to know about:<br />Wefollow.com (twitter directory)<br />Tweetlater.com (schedule tweets)<br />Use Twitter widgets like Twhirl or Tweetdeck<br />www.smallbizaffinity.com <br />
  50. 50. Twitter Over Capacity, the fail whale<br />www.smallbizaffinity.com <br />
  51. 51. Key words<br />Pepper relevant key words in your communication<br />Remember there is a new opportunity to connect with someone new every entry<br />Use tools like: googleadwords, wordtracker, and <br />Ask your best customers, peers and colleagues to suggest search terms they would use to find your services online<br />www.smallbizaffinity.com <br />
  52. 52. Manage data, create your best personal recipe<br />Google analytics (embedded code on your site tells you where traffic came from)<br />Social media buttons on your site and blog<br />www.smallbizaffinity.com <br />
  53. 53. Your web of communication to F2F (face to face)<br />Matrix<br />www.smallbizaffinity.com <br />
  54. 54. Overwhelmed yet? <br />www.smallbizaffinity.com <br />
  55. 55. Avoiding the “social media time sink”<br />Budget your time like you would your money<br />Use the shortcut tools, widgets out there<br />90 day commitment test<br />www.smallbizaffinity.com <br />
  56. 56. Worksheet<br />Media Mix <br />Examine Web audiences by site, demographic profile and behavior.<br />Optimize your online profile using keywords<br />Evaluate your competitors’ strategies<br />Understanding Your Customers<br />Follow consumer decisions and media usage <br />www.smallbizaffinity.com <br />
  57. 57. Worksheet<br />Targeting<br />Identify your target audience, where they go, and what they do online. Marketing ROI Understand your brand impact across online and offline media (where is your time/money best spent?)<br />Stay True to Your Message<br />Performance Tracking & Measurement<br />Insight Strategy & Development Develop and execute a strategy that works for you<br />www.smallbizaffinity.com <br />
  58. 58. Tweetlater (tweet ahead, posted when you say)<br />Flock (new browser with homepage that keeps all your activities organized)<br />Ping.fm (manage multiple accounts in one place)<br />Analyze Statistics (learn how folks are finding your website, manage your strategy) Tweetstats.com, google.com/analytics<br />Igoogle (organize the blogs you follow)<br />Favorite Bookmarking sites<br />Tools to help you manage or cope<br />www.smallbizaffinity.com <br />
  59. 59. Starting your own social media strategy<br />Traditional marketing still has a place in your mix<br />Use the worksheet<br />Refer to the resource list<br />Contact an expert<br />Have fun!<br />www.smallbizaffinity.com <br />
  60. 60. In closing<br />Connect with your customer base - You can start interacting with your customers and develop a solid grasp of their needs and wants.<br />Manage customer relations – Criticism allows you to respond gracefully to customer’s complaints and suggestions and shows you care about them.<br />Establish yourself as an industry expert - By publishing articles and opinions on your website you gain more credibility on the site and more visitors<br />Brand extention - Saturating the internet with useful and viable content about your industry which are rich in keywords brings more visitors to your site<br />www.smallbizaffinity.com <br />

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