Group 5Ciara, Emily, Ruby, Mel, Ali, Omar andKaren.
Barack Obama was elected the 44th president of theUnited States in the year 2008. He was considered to breaking the racial barrier inAmerican politics as the country chose him as thefirst black president.Major World Event
Theory – ‘Practice ofEveryday Life’ Michel de Certeaus main idea was to give off aresistance to domination, where strategies andtactics define two state of minds and how dominancein everyday life can be seen. He distinguishes between strategies and tactics,where strategies are only available to those of willand power, because of that individuals location orstatus.
In terms of tactics, he explains how the consumersare not subjects of strategies but their ways ineveryday life are more tactical that strategical andeveryday life is tactical to them in reality producedby the strategic powerful. ‘Social order is then created through these strategiesformed and from the tactics created by consumers ineveryday life.…
We can argue that Michel de Certeau’s points arerelevant to our chosen ‘major world event’ forObama and his supporters use tactics such as socialnetworking to persuade the consumers (the public)to vote for him. Using defended private meanings where Certeautalks about the literature one uses to draw people inor the translation illustrated to give a certain view.How Does This Theory Link inwith Barack Obama’s Election?
So for Obama in his elections, him and his campaignteam used strategies with elements of power theycan consider to consume and persuade the audience,the consumers in the campaign.…
Social Networks can be used to campaign anythingin this modern age. So for Obama’s campaign, groups can be set up andinformation can be shared across the socialnetworking sites to inform everyone of what is goingon. For example we have looked at examples fromFacebook and Twitter…Social Networks
Twitter is a very popular social network with175million users to date and you can also link yourTwitter account to your Facebook account where forexample; Obama could share on Twitter then itautomatically posts on Facebook for all of hisaudience to see. Obama uses Twitter not to just post about hiscampaign, but answer questions from his followersand to post images linked to his presidencyTwitter
Facebook is one of the biggest social networking sitesto this day and can be used to build campaigns suchas Obama’s campaign. Features such as hash-tags, groups, events, sharingvideo’s and individuals posting statuses linked to thecampaign that can advertise the campaign onFacebook and get around it with the simplest formsthat the site provides.Facebook
Obama enjoyed a groundswell of support among, for lackof a better term, the Facebook generation. He will be thefirst occupant of the White House to have won apresidential election on the Web. Exit polls revealed thatObama had won nearly 70 percent of the vote amongAmericans under age 25 the highest percentage since U.S.exit polling began in 1976. President Obamas pagereceived more than one million "likes" in a single daycompared with about 30,000 per day in earlier weeks.Barack Obamas Facebook page has attracted over 30million likes since his time as a presidential nominee.
According to a survey by the Pew Research Center, nearlyhalf— 46 percent—of Americans used the Web, E-mail, or textmessaging for news about the presidential campaign, tocontribute to the debate, or to mobilize others. Some 35 percentof Americans said theyd watched online political videos—threetimes as many as during the 2004 presidential election. Androughly 10 percent said theyd logged on to social networkingsites like Facebook and MySpace to engage in the election. Obama, who was often seen thumbing messages on hisBlackBerry during the campaign, is a new-generation politicianwho shrewdly understands the electoral power of the Web.Pulling out all the Web 2.0 stops, the Obama campaign used notonly Facebook and YouTube but also MySpace, Twitter, Flickr,Digg, BlackPlanet, MiGente, Glee, and others.
Technology has been a partner, an enabler for the Obamacampaign, bringing the efficiencies of the internet into thereal-world problems of organizing people in adistributed, trusted fashion. Obama’s use of the Internet targeted 18- to 29-year-olds,the age group most reliant on new media for politicalinformation about the election. Numbers have shown thatpresidential candidates have increased their presence andactivity online. Obama’s campaign managers understoodthat the reason younger voters tended to ignorepoliticians was because politicians tended to ignore issueswhich most concerned them, which is why Obamareceived such a positive reaction from America’s youth.
Facebook can also be used a negative way ofcampaigning also, shown is a image of an against-Obama campaign group
As much as Obama enjoyed using the internet as away for him to get more supporters, the backlash hereceived from said supporters through the samesocial media he used took a toll for the worst:conspiracies, accusations of murder and even threats.
News such as the BBC, The guardian and The Timesare also used to promote campaigns. In the case of Obama’s election, they were able topass on information to the consumer, (the public)such as; video clip’s of speeches, and interviews ofother campaigners voting for him.News